Hard Sell: The tricks of political advertising
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- Synopsis
- In The Hard Sell, creative director Dee Madigan uses her trademark humour and down-to-earth approach to unveil the world of political advertising. Drawing on real-life stories from her own recent Federal and State campaigns, she gives us fascinating industry insight into:• How political ads are designed to work;• Who are they designed to work on; • How we pay for them; • Why we make so many negative ads; • How personal is too personal; • How spin works, particularly in an election campaigns; • How to make messages cut through the cynicism; • How politicians use journos who use politicians who use journos; • The gendered nature of it all; • And finally, what happens when it all turns to sh*t!Dee is candid about the tricks of the trade and the lessons that can be learnt.
- Copyright:
- 2014
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9780522866315
- Related ISBNs:
- 9780522866308
- Publisher:
- Melbourne University Publishing
- Date of Addition:
- 02/06/25
- Copyrighted By:
- Dee Madigan
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Politics and Government
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.