The New Community Rules: Marketing on the Social Web (1)

Synopsis

Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites. Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach. The New Community Rules will help you:Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awarenessLearn the art of conversation marketing, and how social media thrives on honesty and transparencyManage and enhance your online reputation through the social webTap into the increasingly influential video and podcasting marketDiscover which tactics work -- and which don't -- by learning about what other marketers have triedMany consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.

Copyright:

2009

Book Details

Book Quality:

Publisher Quality

Book Size:

370 Pages

ISBN-13:

9781449379285

Related ISBNs:

9780596156817, 9781449392093, 9780596809102

Publisher:

O'Reilly Media

Date of Addition:

02/06/25

Copyrighted By:

Tamar Weinberg

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Computers and Internet, Business and Finance, Technology, Earth Sciences, Communication, Sociology

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.