Product Research Rules: Nine Foundational Rules For Product Teams To Run Accurate Research That Delivers Actionable Insight (1)

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Synopsis
Digital product research doesn't have to be difficult, take a long time, or cost a lot of money. Nor should it be a job solely for scientists or expert researchers. In this practical book, Aras Bilgen, C. Todd Lombardo, and Michael Connors demonstrate how your entire team can conduct effective product research within a couple of weeks--easily, cheaply, and without compromising quality.Drawing from decades of experience in product development, the authors lay out nine simple rules that combine user research, market research, and product analytics to quickly discover insights and build products customers truly need.Recognize and avoid common research pitfallsSwitch to the insight-making mindset that underlies all successful research effortsFind out how to look at data, formulate the right questions, and pick the right research methodLearn interview techniques and research skillsAnalyze for insights collaboratively while avoiding biasInspire action with your insights through powerful presentations and prototypesLearn how to involve a wide variety of stakeholders in research, from developers to executivesDiscover how you can make research a habit, not a one-off effort
Copyright:
2021

Book Details

Book Quality:
Publisher Quality
Book Size:
260 Pages
ISBN-13:
9781492049425
Related ISBNs:
9781492049432, 9781492049470, 9781492049449
Publisher:
O'Reilly Media
Date of Addition:
Copyrighted By:
C. Todd Lombardo, Aras Bilgen
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Science, Art and Architecture, Computers and Internet, Business and Finance, Sociology
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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