Behavioral Data Analysis with R and Python: Customer-driven Data For Real Business Results (1)

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Synopsis
Harness the full power of the behavioral data in your company by learning tools specifically designed for behavioral data analysis. Common data science algorithms and predictive analytics tools treat customer behavioral data, such as clicks on a website or purchases in a supermarket, the same as any other data. Instead, this practical guide introduces powerful methods specifically tailored for behavioral data analysis.Advanced experimental design helps you get the most out of your A/B tests, while causal diagrams allow you to tease out the causes of behaviors even when you can't run experiments. Written in an accessible style for data scientists, business analysts, and behavioral scientists, thispractical book provides complete examples and exercises in R and Python to help you gain more insight from your data--immediately.Understand the specifics of behavioral dataExplore the differences between measurement and predictionLearn how to clean and prepare behavioral dataDesign and analyze experiments to drive optimal business decisionsUse behavioral data to understand and measure cause and effectSegment customers in a transparent and insightful way
Copyright:
2021

Book Details

Book Quality:
Publisher Quality
Book Size:
360 Pages
ISBN-13:
9781492061328
Related ISBNs:
9781492061373, 9781492061335, 9781492061342
Publisher:
O'Reilly Media
Date of Addition:
Copyrighted By:
Florent Buisson.
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Computers and Internet, Business and Finance, Mathematics and Statistics, Sociology
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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