Building Products for the Enterprise: Product Management in Enterprise Software (1)

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Synopsis
If you’re new to software product management or just want to learn more about it, there’s plenty of advice available—but most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers provide straightforward guidance for people looking to join the thriving enterprise market.Authors Blair Reeves and Benjamin Gaines explain critical differences between enterprise and consumer products, and deliver strategies for overcoming challenges when building for the enterprise. You’ll learn how to cultivate knowledge of your organization, the products you build, and the industry you serve.Explore why:Identifying customer vs user problems is an enterprise project manager’s main challengeEffective collaboration requires in-depth knowledge of the organizationAnalyzing data is key to understanding why users buy and retain your productHaving experience in the industry you’re building products for is valuableProduct longevity depends on knowing where the industry is headed
Copyright:
2018

Book Details

Book Quality:
Publisher Quality
Book Size:
184 Pages
ISBN-13:
9781492024736
Related ISBNs:
9781492024750, 9781492024781, 9781492024743
Publisher:
O'Reilly Media
Date of Addition:
Copyrighted By:
Blair Reeves, Benjamin Gaines
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Computers and Internet, Business and Finance, Technology
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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