The Path to an Intelligent Enterprise: The Art and Practice of Business Intelligence Strategy (Future of Business and Finance)

By: Reinhold Exner and Alexander Zunic

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Synopsis: Business Intelligence (BI) and data-driven decision-making have long been atop the priority list for companies. However, many companies continue to struggle to keep up. The collision between rising management expectations, rapid technological advancements, and organizational rigidity, along with traditional ways of working, often hampers progress. This book aims to contextualize innovations like Big Data, the Internet of Things, and Artificial Intelligence, which have predominantly been discussed from a technology-centric standpoint, within a business framework. It presents compelling evidence that companies without a well-organized and leveraged business intelligence strategy are prone to squandering money and resources on hasty and improvised BI initiatives. The book delves into effective business intelligence application, equipping practitioners with a solid understanding of successful practices and how to implement them. Practical tips and accelerators, including a template for documenting a BI strategy for organizations, are provided. The book is intended for business professionals and decision-makers responsible for strategic BI initiatives, as well as practitioners and users of business intelligence systems.