Winning the Advertising Game: Lessons from the Super Bowl Ad Champions (Business Guides on the Go)

By: and and and

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Synopsis
Unlock the secrets of advertising success with this comprehensive guide! Dive into practical insights and real-world data to enhance your campaigns. Explore the Super Bowl as a live advertising lab, dissecting branding strategies, creative elements, and societal impacts. Learn from advertisers, agencies, and experts, and apply these lessons to your own efforts. Perfect for marketing managers, advertisers, and educators looking to leverage the biggest advertising event in the world. This book provides actionable research findings and tools to transform your advertising approach, ensuring your ads stand out and resonate with audiences. Discover how the NFL and Super Bowl are expanding globally, reaching new audiences worldwide. This book is ideal for marketing managers and advertisers seeking to apply key lessons from the Super Bowl to their campaigns. It’s also a valuable resource for marketing and advertising educators who want to illustrate fundamental principles with real-world examples.
Copyright:
2025

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9783031775062
Related ISBNs:
9783031775055
Publisher:
Springer Nature Switzerland
Date of Addition:
Copyrighted By:
The Editor
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Sports, Business and Finance, Psychology, Sociology
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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