Public Relations and the Rise of AI (1)

Synopsis

This book explores the potential of artificial intelligence (AI) to transform public relations (PR) and offers guidance on maintaining authenticity in this new era of communication.One of the main challenges PR educators, researchers, and practitioners face in the AI era is the potential for miscommunication or unintended consequences of using AI tools. This volume provides insights on how to mitigate these risks and ensure that PR strategies are aligned, offering practical guidance on maintaining trust and authenticity in PR practices. Readers will learn to leverage AI for enhanced communication strategies and real-time audience engagement while navigating the ethical and legal implications of AI in PR. Featuring contributions from leading scholars, the book includes case studies and examples of AI-driven PR practices, showcasing innovative approaches and lessons from well-known brands. It offers a global perspective on AI’s impact on PR, with insights for practitioners and scholars worldwide.This book equips public relations educators, researchers, and professionals with the knowledge and tools they need in the changing landscape of communication in the age of AI.

Copyright:

2025

Book Details

Book Quality:

Publisher Quality

Book Size:

300 Pages

ISBN-13:

9781040314807

Related ISBNs:

9781032671482, 9781032671321, 9781032671475, 9781040314791

Publisher:

Taylor & Francis

Date of Addition:

02/19/25

Copyrighted By:

selection and editorial matter, Regina Luttrell and Adrienne A. Wallace

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Computers and Internet, Business and Finance, Language Arts, Communication

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.

Edited by:

null Regina Luttrell

Edited by:

null Adrienne A. Wallace