A Story is a Deal: How to use the science of storytelling to lead, motivate and persuade

By: Will Storr

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Synopsis: In this highly anticipated follow-up to the Sunday Times bestseller The Science of Storytelling, acclaimed story guru Will Storr shows you how to engage and influence your audience to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with effectiveness and charisma. Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, A Story is a Deal argues that we won't unlock the true power of story if we treat it merely as something we read on a page, see on a screen or hear in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results. With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), A Story is a Deal lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.

Book Quality:: Publisher Quality
ISBN-13:: 9781405558501
Related ISBNs:: 9780349437231
Publisher:: Little, Brown Book Group Limited
Date of Addition:: 02/20/25
Copyrighted By:: Will Storr
Adult content:: No
Language:: English
Has Image Descriptions:: No
Narrated By:: Will Storr
Categories:: Nonfiction, Self-Help, Business and Finance, Education, Language Arts, Communication
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.