The Handbook of Personalized Persuasion: Theory and Application (1) (Routledge International Handbooks)

By: Richard E. Petty and Andrew Luttrell and Jacob D. Teeny

Sign Up Now! Already a Member? Log In
You must be logged into Bookshare to access this title. Learn about membership options, or view our freely available titles.

Synopsis: The Handbook of Personalized Persuasion provides the most comprehensive and state-of-the-art review of the expansive literature on personalized messaging in persuasion.The book describes what features of people, messages, and contexts are most effective for personally tailored communication, and how this knowledge can be leveraged to improve the influence of messaging in any domain. It also addresses when such personalization can be counterproductive or backfire. Bringing together some of the foremost experts in the area, the book consists of a diverse, global, and interdisciplinary set of scholars who tackle the theory and application of personalized persuasion. Organized into two sections, the first part of this book addresses the many aspects of people to which messages can be targeted, such as the basis of a person’s attitude or the person’s goals or identity. The second part of this book tackles the many important areas of application in which personalized messaging has been examined, such as political and health messaging, consumer advertising, and even online misinformation.This handbook is essential reading for researchers and students in social psychology and across the behavioral and social sciences, while also offering practitioners in marketing, government, and beyond the most cutting-edge insights into how to maximize the influence of personalized persuasion.

Book Quality:: Publisher Quality
Book Size:: 468 Pages
ISBN-13:: 9781040298770
Related ISBNs:: 9781003380511, 9781032461953, 9781040298749
Publisher:: Taylor & Francis
Date of Addition:: 03/22/25
Copyrighted By:: selection and editorial matter, Richard E. Petty, Andrew Luttrell and Jacob D. Teeny
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Psychology, Sociology
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Edited by:: Richard E. Petty
Edited by:: Andrew Luttrell
Edited by:: Jacob D. Teeny