Nation Branding in the Americas: Contested Politics and Identities (1) (Routledge Focus on Nation Branding)

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Synopsis
Nation Branding in the Americas: Contested Politics and Identities provides an overview of nation branding in the Americas, an often neglected continent(s) in debates about the creation, dissemination and management of national images.Drawing on insights from promotional cultures, nationalism, geopolitics, media and communication, as well as their own research, the authors look at national promotion experiences in twelve countries - Canada, the United States, Mexico, Costa Rica, Colombia, Ecuador, Peru, Bolivia, Brazil, Uruguay, Argentina and Chile - , examining how these cases relate to broader challenges and commonalities, such as the relationship between nation branding and stereotypes, invisibility, heritage or internal contradictions. Nation Branding in the Americas: Contested Politics and Identities is an important contribution to the study of practices and concepts such as nation branding, public diplomacy, soft power, and strategic communication. It highlights the multifaceted nature of nation branding, and how this can be used to perpetuate local and global hierarchies, legitimize the agendas of specific governments, and discipline the inhabitants of a nation, but also become a venue for people to negotiate and communicate the kind of society they want to be. The book will therefore be of interest for undergraduate, postgraduate, and doctoral students specialized in marketing, media and communication, and international relations. It will also appeal to professionals in public diplomacy, strategic communication, public relations, and branding, offering a broad overview to the practice and discussion of national promotion in an increasingly contested and cacophonic global communication environment.
Copyright:
2025

Book Details

Book Quality:
Publisher Quality
Book Size:
114 Pages
ISBN-13:
9781040361283
Related ISBNs:
9781003083931, 9781040361276, 9780367539771
Publisher:
Taylor & Francis
Date of Addition:
Copyrighted By:
Efe Sevin, César Jiménez-Martínez and Pablo Miño
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Travel, Business and Finance, Politics and Government
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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