Consumer Engagement in the Cultural Sector: Museums and Science Centres (1) (Routledge Studies in Central and Eastern European Business and Economics)

Synopsis

The essence of the book is to investigate the forms, benefits and limitations of engaging consumers in the development of cultural institution offerings. It aims to identify methods for culture product development with consumer engagement, in particular concerning exhibition and educational activities of cultural institutions. The volume provides an extensive literature review of issues related to market orientation, customer centricity, consumer engagement and co-creation of products and services, with an emphasis on the specificity of the cultural sector.The authors conduct research to capture different perspectives on consumer engagement, including those of consumers themselves, managers responsible for designing the offer and cultural institution employees. They identify forms, success factors of and barriers to involving consumers (visitors) in the development of museum offerings. The combination of quantitative and qualitative research methods provides novel and valuable insights into the phenomenon under study. This book will be of interest to scholars interested in culture marketing and consumer behaviour, as well as managers of museums, science centres and other cultural institutions.

Copyright:

2025

Book Details

Book Quality:

Publisher Quality

Book Size:

322 Pages

ISBN-13:

9781040340578

Related ISBNs:

9781003560869, 9781032909912, 9781040340561

Publisher:

Taylor & Francis

Date of Addition:

03/31/25

Copyrighted By:

Magdalena Kosiada-Sylburska and Paweł Bryła, The right of Magdalena Kosiada-Sylburska and Paweł Bryła to be identified as author

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Art and Architecture, Business and Finance, Sociology

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.