Sustainability Marketing in Emerging Economies: Conceptual and Empirical Perspectives (Palgrave Studies of Marketing in Emerging Economies)
By: and and
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- Synopsis
- This book addresses the environmental, social, and economic challenges that corporations in emerging economies face, focusing on sustainability marketing as a paradigm-shifting approach. Drawing from cases across several emerging economies, including South Africa, Ghana, Nigeria, and Turkey, it examines how organisations can create long-term societal value through sustainable practices. Reflecting the increasing pressure for organisations to adopt sustainability practices, the need for this book is rooted in what organisations in emerging economies stand to gain from the adoption and implementation of sustainable marketing strategies. Chapters address consumer behaviour and demonstrate best practices for integrating sustainability into marketing strategies. The opportunities and challenges associated with implementing sustainability strategies post-COVID are also explored. This book, therefore, offers essential pathways and shares evidence of sustainability marketing. Covering topics such as the sustainability marketing mix, social marketing, sustainable consumption, and the role of communication, it is a valuable contribution to the ongoing discussion on sustainability from the perspective of emerging economies.
- Copyright:
- 2025
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9783031834646
- Related ISBNs:
- 9783031834639
- Publisher:
- Springer Nature Switzerland
- Date of Addition:
- 04/01/25
- Copyrighted By:
- The Editor
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Science, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Albert Anani-Bossman
- Edited by:
- Takalani E. Mudzanani
- Edited by:
- Devika Pillay
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- by Albert Anani-Bossman
- by Takalani E. Mudzanani
- by Devika Pillay
- in Nonfiction
- in Science
- in Business and Finance