Advertising and Integrated Brand Promotion (Eighth Edition)
By: and and and
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- Synopsis
- Show students how hard work and careful planning lead to strong advertising with O’Guinn/Allen/Close Scheinbaum/Semenik's ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. Bring advertising strategy to life with dynamic visuals and examples from today's most contemporary ads. This integrated learning experience focuses on advertising results and business success. A leader for its emphasis on integrated brand promotion and supporting theme of synergy, this edition combines advertising fundamentals with a new unifying conceptual framework and the latest advertising trends. Coverage of social media, design thinking, and globalization exemplifies developments in today's digital society. Students examine concepts in the context of real advertising practice as content follows the process of an actual advertising agency. Comprehensive MindTap integrates discussion of video and other medium.
- Copyright:
- 2019
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9780357690024
- Related ISBNs:
- 9781337110211
- Publisher:
- Cengage
- Date of Addition:
- 04/01/25
- Copyrighted By:
- Cengage Learning
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Textbooks
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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