Rules for Revolutionaries: How Big Organizing Can Change Everything

By: null Becky Bond and null Zack Exley

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Synopsis: Lessons from the groundbreaking grassroots campaign that helped launch a new political revolutionRules for Revolutionaries is a bold challenge to the political establishment and the &“rules&” that govern campaign strategy.It tells the story of a breakthrough experiment conducted on the fringes of the Bernie Sanders presidential campaign: A technology-driven team empowered volunteers to build and manage the infrastructure to make seventy-five million calls, launch eight million text messages, and hold more than one-hundred thousand public meetings—in an effort to put Bernie Sanders&’s insurgent campaign over the top.Bond and Exley, digital iconoclasts who have been reshaping the way politics is practiced in America for two decades, have identified twenty-two rules of &“Big Organizing&” that can be used to drive social change movements of any kind. And they tell the inside story of one of the most amazing grassroots political campaigns ever run.Fast-paced, provocative, and profound, Rules for Revolutionaries stands as a liberating challenge to the low expectations and small thinking that dominates too many advocacy, non-profit, and campaigning organizations—and points the way forward to a future where political revolution is truly possible.