Reputation Management: The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations (5)

By: null John Doorley and null Helio Fred Garcia

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Synopsis: The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand and reputation through effective performance, behavior, identity and communication strategies.This edition is updated throughout, including current information on digital media, new global examples and a renewed emphasis on organizational and environmental sustainability. Each chapter again features timely and illustrative cases by the authors and contributions from leaders in the field, with new cases in this edition on such topics as COVID-19, artificial intelligence, and generative AI. Additionally, the book maintains its consistent throughline focusing on corporate ethics.This fifth edition is a must-have reference for students taking classes in public relations management, corporate communication, communication management and business. CEOs, business leaders and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation.Online resources also accompany the text. Please visit www.routledge.com/9781032577999.

Book Quality:: Publisher Quality
Book Size:: 448 Pages
ISBN-13:: 9781040324189
Related ISBNs:: 9781040323755, 9781032577999, 9781003441038, 9781032577982, 9781351235006
Publisher:: Taylor & Francis
Date of Addition:: 04/03/25
Copyrighted By:: selection and editorial matter, John Doorley and Helio Fred Garcia
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Business and Finance, Social Studies, Language Arts, Communication
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.