Marketing 3rd Edition
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- Synopsis
- Grewal/Levy was designed for today's changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors up to date tools every month through the monthly newsletter. It has a strong emphasis on experiential learning and focuses on the value that marketer's create for the firm. In addition the authors have incorporated the theme of Entrepreneurship throughout the text, building on Babson's reputation as the top school for entrepreneurship in the country. As one of the shortest of the hardback books on the market Grewal also fits the changing needs of professors to present a more concise look at key marketing concepts.
- Copyright:
- 2012
Book Details
- Book Quality:
- Excellent
- Book Size:
- 674 Pages
- ISBN-13:
- 9780078028830
- Publisher:
- McGraw-Hill School Education Group
- Date of Addition:
- 05/17/13
- Copyrighted By:
- McGraw-Hill Companies, Inc.
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Textbooks
- Grade Levels:
- College Freshman, College Sophomore, Adult Ed
- Submitted By:
- Daproim Africa
- Proofread By:
- Daproim Africa
- Usage Restrictions:
- This is a copyrighted book.
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- by Dhruv Grewal
- by Michael Levy
- in Nonfiction
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