Cases in Public Relations Management (4)

Synopsis

This fourth edition of Cases in Public Relations Management features a combination of new and tried-and-tested cases that give students a practical view of how on-the-ground public relations is practiced today.Showcasing both successes and failures in public relations management, this text uses a problem-based case study approach that encourages readers to put their knowledge to the test to assess what has worked and consider alternate approaches to the situations these cases explore. It features questions for discussion and prompts to “dig deeper” into the cases at hand. New to the fourth edition: Fifteen new cases, including Anheuser-Busch InBev, Dove, Juul, FTX, Norfolk Southern, Barbie, and Nike Emphasis on social media, sustainability, ethics, and social responsibility for communication management today End-of-chapter activities that reinforce concepts Developed for advanced students in strategic communication and public relations, this book prepares them for their future careers as communication and public relations professionals.The fourth edition features fully updated online resources: student case guides with case supplements, instructor case guides with sample answers to end of case questions in the text, and PowerPoint lecture slides. Please visit www.routledge.com/9781032163642.

Copyright:

2025

Book Details

Book Quality:

Publisher Quality

Book Size:

478 Pages

ISBN-13:

9781040322703

Related ISBNs:

9781032163642, 9781003248200, 9781351613507, 9781032157528, 9781040322673

Publisher:

Taylor & Francis

Date of Addition:

04/11/25

Copyrighted By:

Patricia Swann. The right of Patricia Swann to be identified as author of this work has been asserted in accordance with sections

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Business and Finance, Language Arts, Communication

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.