Rebellious Entrepreneurs: How Breakthrough Branding Uplifts Millions in Emerging Markets (Palgrave Studies in Global Entrepreneurship)

By: Pinaki Dasgupta and Arindam Banik

Sign Up Now! Already a Member? Log In
You must be logged into Bookshare to access this title. Learn about membership options, or view our freely available titles.

Synopsis: This book focuses on entrepreneurship and brand-building processes of businesses in India. It does so by highlighting seven regional entrepreneurs in the country as case studies, and how they have created an ecosystem around them with regard to efficiency in supply chain, excellence in marketing, creating a sustainable environment of doing business, providing gainful employment, working with limited resources and credit, and finally showcasing resilience in their work. Case studies in the book include Hosiery cluster of West Bengal, Tiluram and Sons, Balaji Wafers, Biskfarm (SAJ Foods), Annapurna Group, Shri Krishna Paper Mills Limited, Chitale Bandhu, Phool.co (Kanpur Flower Cycling Private Limited), Walkaroo and Aachi Masale. With these case studies, the book maps out their respective business journeys, elaborates on issues and challenges, to create templates for breakthrough branding, which are can be relevant to other emerging economies and the medium-sized enterprises (SME) sector.

Book Quality:: Publisher Quality
ISBN-13:: 9789819619146
Related ISBNs:: 9789819619139
Publisher:: Springer Nature Singapore
Date of Addition:: 04/15/25
Copyrighted By:: The Editor
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Art and Architecture, Computers and Internet, Business and Finance
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.