Digital Product Management: Managing Product Development, Launch and Support (1)

By: Boon Kee Lee

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Synopsis: Focusing on operational excellence, this book will take readers through the practicalities of product development, market launch, and ongoing product support. Building on the strategic foundation from Volume 1, Digital Product Management: Strategic Planning and Market Opportunity, this volume emphasizes executing product strategies in real-world contexts.The book covers key methodologies such as agile development, product lifecycle management, and data-driven decision-making. Topics include marketing strategies, sales channel management, customer engagement, and optimizing digital experiences. It also delves into product analytics, customer retention, and feature adoption. With chapters on building a product operating model and scaling product operations, the volume emphasizes how organizations can drive continuous improvement and ensure alignment across teams. Ethical leadership and continuous innovation are also explored, highlighting the critical role of ethics in digital product management.This book is an essential resource for product managers looking to refine their skills in execution, cross-functional collaboration, and operational growth as well as for professionals aiming to combine strategy with practical delivery. It is particularly useful for those responsible for managing the development, launch, and support of digital products, ensuring products not only meet market needs but also evolve with customer expectations.

Book Quality:: Publisher Quality
Book Size:: 296 Pages
ISBN-13:: 9781040341353
Related ISBNs:: 9781041013211, 9781041013228, 9781003614180, 9781040341346
Publisher:: CRC Press
Date of Addition:: 04/25/25
Copyrighted By:: Boon Kee Lee
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Art and Architecture, Computers and Internet, Business and Finance
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.