Creating the Corporate Soul: The Rise of Public Relations and Corporate Imagery in American Big Business

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Synopsis
Marchand discusses how some companies came to recognize a need to enhance their social and moral legitimacy, and how they dealt with that realization during the twentieth century.
Copyright:
1998

Book Details

Book Quality:
Excellent
Book Size:
462 Pages
ISBN-13:
9780520087194
Publisher:
University of California Press
Date of Addition:
Copyrighted By:
The Regents of the University of California
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
History, Nonfiction, Business and Finance, Communication
Submitted By:
Worth Trust
Proofread By:
Worth Trust
Usage Restrictions:
This is a copyrighted book.

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