International Business (4th Edition)
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- Synopsis
- International Business 4E provides students with the attitudes, knowledge, and skills for entry-level international business and marketing occupations. Content includes political, legal, financial, economic and social/cultural considerations. Students will be able to understand and compare the way in which business and marketing is conducted domestically versus internationally. The text covers real-world applications, projects, technology, ethics, and cross-curricular links. Students will find the communication sections particularly useful in helping them prepare international communication and trade documentation. The technology coverage from a global perspective helps students research and prepare interactive multimedia presentations.
- Copyright:
- 2011
Book Details
- Book Quality:
- Excellent
- Book Size:
- 622 Pages
- ISBN-13:
- 9780538450423
- Publisher:
- Cengage South-Western
- Date of Addition:
- 09/20/13
- Copyrighted By:
- South-Western, Cengage Learning
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Textbooks, Politics and Government
- Grade Levels:
- College Freshman, College Sophomore, College Junior, College Senior
- Submitted By:
- Daproim Africa
- Proofread By:
- Daproim Africa
- Usage Restrictions:
- This is a copyrighted book.
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