Persuasive Messages: The Process of Influence
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- Synopsis
- William and Pamela Benoit's (both communication, U. of Missouri- Columbia) textbook offers college students practical advice on refining one's purpose, understanding one's audience, and designing a persuasive message. Coverage includes key concepts, sources, and the relationship between attitudes and behavior; the mechanics of creating persuasive messages; theories of persuasion; and the use of persuasion in two particular contexts, advertising and political campaigns.
- Copyright:
- 2008
Book Details
- Book Quality:
- Excellent
- Book Size:
- 278 Pages
- ISBN-13:
- 9781405158213
- Publisher:
- John Wiley & Sons, Limited
- Date of Addition:
- 04/21/09
- Copyrighted By:
- William Benoit and Pamela Benoit
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Textbooks, Psychology, Language Arts
- Grade Levels:
- College Freshman, College Sophomore, College Junior, College Senior
- Submitted By:
- Texas A&M University
- Proofread By:
- Texas A&M University
- Usage Restrictions:
- This is a copyrighted book.
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Other Books
- by William L. Benoit
- by Pamela J. Benoit
- in Nonfiction
- in Textbooks
- in Psychology
- in Language Arts