The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live As They Do
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- Synopsis
- Cultural anthropologist and marketing consultant Rapaille shares the techniques he has used to improve profitability and practices for dozens of his corporate clients. His approach is based on the idea that every culture has a "cultural unconscious" that drives the behavior of its members. Twelve chapters reveal the "codes" that underlie American consumer behavior in such areas as food, beauty, health, and home. Annotation ©2006 Book News, Inc. , Portland, OR (booknews. com)
- Copyright:
- 2006
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9780767924924
- Related ISBNs:
- 9780767920568
- Publisher:
- Broadway Books
- Date of Addition:
- 02/06/14
- Copyrighted By:
- Clotaire Rapaille
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.