Has Wal-Mart Found Its Soul?

By: Charles Fishman

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Synopsis: The behind-the-scenes report on how Wal-Mart has become arguably the most powerful force for environmental change anywhere. In his national bestseller The Wal-Mart Effect, award-winning journalist Charles Fishman penetrated the store's once impenetrable wall of secrecy to chart Wal-Mart's impact on workers, suppliers, communities, and even the way we see the world and delivered to readers a high-resolution portrait of a business that has evolved into a vast economic ecosystem. Since The The Wal-Mart Effect was published in 2006, the store has gone from being one of the most reviled--and scrutinized--corporations in America to being an outspoken proponent of sustainable practices. How did Wal-Mart pull off such a reputation overhaul? In his new introduction to The Wal-Mart Effect, Fishman chronicles the work of Wal-Mart CEO Lee Scott whose mission became to reconcile how Wal-Mart shoppers feel about the store with how Wal-Mart is viewed by critics. By providing a forum for Wal-Mart watchdogs to sound off, and through a reexamination of business procedures and motivations, Scott shifted the company's focus to sustainability and the environmental impact of capitalism. Wal-Mart has emerged from this revolution as a powerful and conscientious player in this ever-evolving economy.