Youtility: Why Smart Marketing Is about Help Not Hype
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- Synopsis
-
The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question.
You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutÂter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
- Copyright:
- 2013
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 241 Pages
- ISBN-13:
- 9781101633885
- Related ISBNs:
- 9781591846666
- Publisher:
- Penguin Publishing Group
- Date of Addition:
- 07/24/15
- Copyrighted By:
- Convince & Convert, LLC
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Sociology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.