Relevance
By:
Sign Up Now!
Already a Member? Log In
You must be logged into Bookshare to access this title.
Learn about membership options,
or view our freely available titles.
- Synopsis
- After years studying remarkable companies and speaking to some of the most influential leaders around, Tim Manners has discovered a solution to the marketing woes of many brands. Stop worrying about demographics, fads, and cutting-edge advertising. Instead, focus on relevance. Manners shares how the best of the best create solutions to their customers' problems and help them live happier lives. You'll learn how:* Levi's reasserted relevance when it created wardrobe solutions for men. * Dunkin' Donuts stopped trying to mimic the look and feel of Starbucks and found success by delivering a simple, quick cup of joe. * Hasbro reinvented board games for today's time-pressed consumers. * Kleenex's new germ-fighting tissues helped keep the company relevant by turning a useful product into a necessary one. * Staples stopped wasting its shoppers' time with extraneous products. * Nintendo's simple design for the Wii appealed to consumers of all ages and game designers alike, allowing it to outsell its competitors. The path to sustainable growth for your brand begins with designing meaningful solutions and providing them when and where people need them most. Relevance will teach you how to become-and remain-indispensable.
- Copyright:
- 2008
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781440634611
- Publisher:
- PENGUIN group
- Date of Addition:
- 04/29/14
- Copyrighted By:
- Tim Manners
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.