Where's My Fifteen Minutes?: Get Your Company, Your Cause, or Yourself the Recognition You Deserve
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- Synopsis
-
Media attention can boost careers, generate millions of dollars, and make dreams come true. It can also destroy reputations and derail carefully laid business plans.
All publicity is not good publicity.No one knows this better than Howard Bragman. For more than thirty years he has helped prominent people--movie stars, business leaders, philanthropists-- get their messages out, in good times and bad.His book won't make anyone famous overnight, but it will help readers understand the changing world of today's PR.
If your public's perception doesn't match reality--if you are a better person, offer a better product, or stand for a better cause than anyone realizes-- you need help. Bragman shows how to:
Understand your real target audience
Respect what the media needs and wants
Give memorable interviews, even during a crisis
Handle the new challenges of the Internet age.
He illustrates his lessons with juicy examples, from Frank Sinatra and Madonna to Coca-Cola and Monica Lewinsky. Whether you're trying to build a business, advance your career, or change the world, there's much to be learned from Bragman's insights and experience.
- Copyright:
- 2008
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 268 Pages
- ISBN-13:
- 9781440655166
- Related ISBNs:
- 9781591842361
- Publisher:
- Penguin Publishing Group
- Date of Addition:
- 07/27/15
- Copyrighted By:
- Where's My Fifteen Minutes, LLC and Michael Levin
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Communication
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.