Media Impact: An Introduction to Mass Media (10th Edition)
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- Synopsis
- From media history to today's rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, and technologies that have shaped and are shaping the industry. Known for its engaging writing style, currency, and visual appeal, this book explores the converged mass media--its industries and support industries as well as the legal, ethical, social, global, and technological issues these businesses face very day. Emphasizing the impact of the media on individuals and society, the book illustrates that the media are foremost in the business of making money and shows you students what it's like to work in each industry. Included are detailed timelines and an extensive online media careers guide.
- Copyright:
- 2013
Book Details
- Book Quality:
- Excellent
- Book Size:
- 430 Pages
- ISBN-13:
- 9781111835293
- Publisher:
- Wadsworth
- Date of Addition:
- 04/30/14
- Copyrighted By:
- Wadsworth, Cengage Learning
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Textbooks, Social Studies
- Grade Levels:
- College Freshman, College Sophomore, College Junior, College Senior
- Submitted By:
- Daproim Africa
- Proofread By:
- Daproim Africa
- Usage Restrictions:
- This is a copyrighted book.