Winning at New Products
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- Synopsis
- For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step--from idea generation to launch.
- Copyright:
- 2011
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9780465025848
- Related ISBNs:
- 9780465025787
- Publisher:
- Basic Books
- Date of Addition:
- 05/04/14
- Copyrighted By:
- Robert G. Cooper
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Grade Levels:
- College Freshman
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.