Shiny Objects Marketing

By: David A. Labonte

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Synopsis: "Shiny Objects Marketing has given us a dramatic new insightinto what our customers want and how to make our service a shinyobject."-Michael Purcell, Senior Vice President, ProductDevelopment, Global Cash Card "Shiny Objects Marketing is a very simple andeasy-to-understand approach to attracting customers."-Catherine Monson, President, PIP Printing"Based on a very simple characteristic that most creatures onthis planet have in common-attraction to shiny objects-LaBonte laysout a commonsense approach that can turn any product or serviceinto a massive success. Once a person understands the power andinfluence of shiny objects, their marketing will never be thesame."-Marc Anthony, President, Black Dot Wireless"In this world of mind-numbing marketing theories, ShinyObjects Marketing stands out as something truly refreshing. Itmakes absolute sense and actually works for any product orservice."-Donald Disbro, Vice President, New BusinessDevelopment and Marketing, Professional Community Management