20th Anniversary For Dummies

By: Consumer Dummies

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Synopsis: The history, statistics, and fun facts!Although yellow-and-black For Dummies books are pervasive today -- found all over the world and wherever books are sold, covering subjects from Access to Zune -- at one time they didn't exist at all. How did this brand come about? What juicy tidbits exist in the Hall of Memories to explain the brand's titling strategy (Dummies? I'm not a dummy!) and its unique elements like cartoons and icons? This special anniversary edition answers these questions and provides insight into how the launch of a single book in 1991 evolved into a global brand phenomenon.Open the book and find:The first book and how it came to marketDecisions that helped establish the brandThe role authors have played in making Dummies successfulThe evolution of Dummies packagingThe brand around the globeFun Dummies moments in historyLearn about:The first Dummies book and how it came to beThe brand's history and milestonesEach book series, licensed products, memorable quotes, and more!