Digital Impact

By: Vipin Mayar and Geoff Ramsey

Sign Up Now! Already a Member? Log In
You must be logged into Bookshare to access this title. Learn about membership options, or view our freely available titles.

Synopsis: Win online by attracting the right customers and getting the right performance measurementDigital Impact answers the critical questions marketers have about connecting with and influencing consumers online. Written in an easy-to-read, approachable format, this helpful guide presents provocative content along with practical, commonsense methods that can be followed by any businessperson at companies of all sizes. The discussion hones in on two keys to success: building a performance measurement approach that will let you get maximum impact out of your online marketing and ad dollars, and creating magnetic content that attracts customers and keeps them engaged with your brand.Leverage trust and build ROI in social media and mobile spacesGet actionable data, best practices, cases studies, anecdotes, practical coaching tips and strategic insightsEngage customers who typically resist advertising messagesLearn from authors who have extensive experience across major industries and accounts, giving them a wide business appealWhether your budget is corporate-sized or on a shoestring, you'll want to achieve the measurable bottom-line improvements that come with having Digital Impact.