The PDMA Handbook of New Product Development

By: Kenneth B. Kahn

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Synopsis: New Product Development is one of the most important challenges facing organizations today.The Product Development and Management Association (PDMA) Handbook of New Product Development 3rd Edition provides an exceptional review of cutting edge topics for both new and experienced product development leaders. It offers a comprehensive and updated guide to thepractices, processes and tools critical to achieving and sustaining new product/service developmentsuccess in today's world, delivering valuable information about the fundamentals as well as emerging practices such as venturing, virtual product development and the use of social media in NPD. As the premier global advocate for professionals and organizations working in the fields of newproduct/service development, PDMA has assembled in the Handbook unique content on thecritical aspects of product development success including its 2012 Best Practices Research, LessonsLearned from its Outstanding Corporate Innovator Award Winners and keys to success fromorganizations with proven innovation track records. The 3rd Edition is an essential reference for anyone with responsibility for product developmentactivities, from novices looking for fundamentals to experts seeking insights on emerging concepts, and is relevant for all functions and all product/service industries.