The Unauthorized Guide to Doing Business the Richard Branson Way
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- Synopsis
- Richard Branson, the international powerhouse entrepreneur, is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Branson is the ultimate brand builder and never before has a single brand been so successfully deployed across such a diverse range of goods and services. So how does he do it?The Unauthorized Guide to Doing Business the Richard Branson Way draws out the universal lessons from Richard Branson's remarkable success and identifies 10 strategies that can be applied to any business or career:1. Pick on someone bigger than you2. Do the hippy, hippy shake3. Haggle: everything's negotiable4. Make work fun5. Do right by your brand6. Smile for the cameras7. Don't lead sheep, herd cats8. Move faster than a speeding bullet9. Size does matter10. Never lose the common touchWant to be the best? The secrets of phenomenal success are in your hands.Check out the other Unauthorized Guides in this series: Jamie Oliver; Duncan Bannatyne; Alan Sugar; Bill Gates; and Philip Green.
- Copyright:
- 2002
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781907293245
- Related ISBNs:
- 9780857080615
- Publisher:
- Wiley
- Date of Addition:
- 06/20/14
- Copyrighted By:
- Des Dearlove
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Grade Levels:
- Twelfth grade
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.