Marketing Theory (Second Edition)
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- Synopsis
-
Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing.
Summary of key features:
- A marketing theory text written specifically for students
- Provides an introduction and overview of the role of theory in marketing
- Contributors are leading, well-established authorities in their fields
- Explains key concepts for students in a clear, readable and concise manner.
- Provides full, in-depth coverage of all topics, with recommended further readings
- Copyright:
- 2010
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781446243978
- Related ISBNs:
- 9781849204651, 9781446211045, 9781446257951, 9781849204668
- Publisher:
- SAGE Publications
- Date of Addition:
- 08/22/14
- Copyrighted By:
- Michael J. Baker, Michael Saren
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Textbooks
- Grade Levels:
- College Freshman, College Sophomore, College Junior, College Senior
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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- by Michael Saren
- by Michael J. Baker
- in Nonfiction
- in Business and Finance
- in Textbooks