Cult of the Luxury Brand
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- Synopsis
- With Hong Kong boasting more Gucci and Hermäs stores than New York or Paris, and 94% of young women in Tokyo owners of a Louis Vuitton bag, the Asian consumer is a new target for brand-creation. TheCult of the Luxury Brand illuminates the mysterious inner workings of Asia's love affair with luxury for business professionals and intrigued consumers alike.
- Copyright:
- 2006
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781904838296
- Related ISBNs:
- 9781904838050
- Publisher:
- Nicholas Brealey Publishing Limited
- Date of Addition:
- 09/24/14
- Copyrighted By:
- Nicholas Brealey International
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- History, Nonfiction, Business and Finance, Sociology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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