Marketing (Third Edition)
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- Synopsis
- MARKETING 3E is a revised edition that presents marketing as a set of skills and knowledge combined with economics, finance, and career planning to create strategic plans. Students learn the foundations and functions needed to successfully market goods, services, and ideas to consumers. Professional development, customer service, and technology are presented as keys to students' success. Increased emphasis on careers is also included with the incorporation of Career Clusters. While students study business, economics, selling, human relations, communications, distribution, promotion, product planning, and pricing, they also see marketing as a career choice.
- Copyright:
- 2009
Book Details
- Book Quality:
- Excellent
- Book Size:
- 696 Pages
- ISBN-13:
- 9780538446648
- Publisher:
- Cengage South-Western
- Date of Addition:
- 09/30/14
- Copyrighted By:
- South-Western, a part of Cengage Learning
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Textbooks
- Grade Levels:
- College Freshman, College Sophomore, College Junior, College Senior
- Submitted By:
- Daproim Africa
- Proofread By:
- Daproim Africa
- Usage Restrictions:
- This is a copyrighted book.