- Table View
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Agentenbasierte Modellierung: Eine interdisziplinäre Einführung (essentials)
by Silvio Andrae Patrick PobudaMit Hilfe der agentenbasierten Modellierung (ABM) lassen sich komplexe Systeme wie Finanzmärkte, Gesellschaften, Infrastrukturnetze, Organisationen oder ähnliches detailliert darstellen und anschließend realitätsnah simulieren. Aufgrund der zentralen Fähigkeit der ABM, das Zusammenspiel einer Vielzahl heterogener Agenten miteinander sowie mit ihrer Umgebung recht einfach zu modellieren, können Phänomene auf der Makroebene durch Ereignisse auf der Mikroebene verständlich erklärt, zuverlässig prognostiziert oder auch in experimenteller Weise erkundet werden. Diese computergestützte Methode bietet zahlreiche Vorteile, weshalb sie heutzutage bereits in vielen Anwendungsbereichen erfolgreich eingesetzt wird. So kann beispielsweise, abhängig von der gewählten Modellierungsumgebung bzw. der verwendeten Software, eine grundlegende Einarbeitung ohne größeren Zeitaufwand und vor allem auch ohne entsprechende Programmierkenntnisse autodidaktisch geschehen. Diese interdisziplinär angelegte Einführung ermöglicht einer breiten Zielgruppe einen Einblick in die Grundlagen der ABM.
Agents of Reform: Child Labor and the Origins of the Welfare State (Princeton Studies in Global and Comparative Sociology)
by Elisabeth AndersonA groundbreaking account of how the welfare state began with early nineteenth-century child labor laws, and how middle-class and elite reformers made it happenThe beginnings of the modern welfare state are often traced to the late nineteenth-century labor movement and to policymakers’ efforts to appeal to working-class voters. But in Agents of Reform, Elisabeth Anderson shows that the regulatory welfare state began a half century earlier, in the 1830s, with the passage of the first child labor laws.Agents of Reform tells the story of how middle-class and elite reformers in Europe and the United States defined child labor as a threat to social order, and took the lead in bringing regulatory welfare into being. They built alliances to maneuver around powerful political blocks and instituted pathbreaking new employment protections. Later in the century, now with the help of organized labor, they created factory inspectorates to strengthen and routinize the state’s capacity to intervene in industrial working conditions.Agents of Reform compares seven in-depth case studies of key policy episodes in Germany, France, Belgium, Massachusetts, and Illinois. Foregrounding the agency of individual reformers, it challenges existing explanations of welfare state development and advances a new pragmatist field theory of institutional change. In doing so, it moves beyond standard narratives of interests and institutions toward an integrated understanding of how these interact with political actors’ ideas and coalition-building strategies.
Ages of American Capitalism: A History of the United States
by Jonathan LevyA leading economic historian traces the evolution of American capitalism from the colonial era to the present—and argues that we&’ve reached a turning point that will define the era ahead.&“The best one-volume history of American capitalism . . . It is impossible to understand the United States without understanding its economic history. This book, from one of the nation&’s foremost historians of capitalism, brings that important and endlessly fascinating story to life.&”—Sven Beckert, author of Empire of CottonToday, in the midst of a new economic crisis and severe political discord, the nature of capitalism in United States is at a crossroads. Since the market crash and Great Recession of 2008, historian Jonathan Levy has been teaching a course to help his students understand everything that had happened to reach that disaster and the current state of the economy, but in doing so he discovered something more fundamental about American history. Now, in an ambitious single-volume history of the United States, he reveals how, from the beginning of U.S. history to the present, capitalism in America has evolved through four distinct ages and how the country&’s economic evolution is inseparable from the nature of American life itself.The Age of Commerce spans the colonial era through the outbreak of the Civil War, a period of history in which economic growth and output largely depended on enslaved labor and was limited by what could be drawn from the land and where it could be traded. The Age of Capital traces the impact of the first major leap in economic development following the Civil War: the industrial revolution, when capitalists set capital down in factories to produce commercial goods, fueled by labor moving into cities. But investments in the new industrial economy led to great volatility, most dramatically with the onset of the Great Depression in 1929. The Depression immediately sparked the Age of Control, when the government took on a more active role in the economy, first trying to jump-start it and then funding military production during World War II. Skepticism of government intervention in the Cold War combined with recession and stagflation in the 1970s led to a crisis of industrial capitalism and the withdrawal of political will for regulation. In the Age of Chaos that followed, the combination of deregulation and the growth of the finance industry created a booming economy for some but also striking inequalities and a lack of oversight that led directly to the crash of 2008.In Ages of American Capitalism, Jonathan Levy proves that, contrary to political dogma, capitalism in the United States has never been just one thing. Instead, it has morphed throughout the country&’s history—and it&’s likely changing again right now.
Aggregate Planning: Strategies, Models, and Analysis (SpringerBriefs in Operations Research)
by Seyyed Amir Rasmi Metin TürkayThis book helps readers understand the main issues, challenges, strategies, and solution methods in Aggregate Planning (AP), an important part of Supply Chain Management. The design of the book supports readers in the fields of engineering and management to learn practical knowledge about AP in a short look. Moreover, it delivers materials that consider multiple criteria in an AP model that is also required in sustainable developments. In spite of the simple structure of the book, it approaches more complicated mathematical models with single/multiple objective functions to include more practical decisions in AP. It addresses those issues without increasing the complexity of the book to keep it useful for practitioners.
Agile 2: The Next Iteration of Agile
by Cliff Berg Kurt Cagle Lisa Cooney Philippa Fewell Adrian Lander Raj Nagappan Murray RobinsonAgile is broken. Most Agile transformations struggle. According to an Allied Market Research study, "3% of respondents stated the failure of agile implementation in their organizations." The problems with Agile start at the top of most organizations with executive leadership not getting what agile is or even knowing the difference between success and failure in agile. Agile transformation is a journey, and most of that journey consists of people learning and trying new approaches in their own work. An agile organization can make use of coaches and training to improve their chances of success. But even then, failure remains because many Agile ideas are oversimplifications or interpreted in an extreme way, and many elements essential for success are missing. Coupled with other ideas that have been dogmatically forced on teams, such as "agile team rooms", and "an overall inertia and resistance to change in the Agile community," the Agile movement is ripe for change since its birth twenty years ago. "Agile 2" represents the work of fifteen experienced Agile experts, distilled into Agile 2: The Next Iteration of Agile by seven members of the team. Agile 2 values these pairs of attributes when properly balanced: thoughtfulness and prescription; outcomes and outputs, individuals and teams; business and technical understanding; individual empowerment and good leadership; adaptability and planning. With a new set of Agile principles to take Agile forward over the next 20 years, Agile 2 is applicable beyond software and hardware to all parts of an agile organization including "Agile HR", "Agile Finance", and so on. Like the original "Agile", "Agile 2", is just a set of ideas - powerful ideas. To undertake any endeavor, a single set of ideas is not enough. But a single set of ideas can be a powerful guide.
Agile Auditing: Fundamentals and Applications (Wiley Corporate F&A)
by Raven Catlin Ceciliana WatkinsMaster new, disruptive technologies in the field of auditing Agile Auditing: Fundamentals and Applications introduces readers to the applications and techniques unlocked by tested and proven agile project management principles. This book educates readers on an approach to auditing that emphasizes risk-based auditing, collaboration, and speedy delivery of meaningful assurance assessments while ensuring quality results and a focus on the areas that pose the greatest material risks to the business under audit. The discipline of auditing has been forever changed via the introduction of new technologies, including: Machine learning Virtual Conferencing Process automation Data analytics Hugely popular in software development, the agile approach is just making its way into the field of audit. This book provides concrete examples and practical solutions for auditors who seek to implement agile techniques and methods. Agile Auditing is perfect for educators, practitioners, and students in the auditing field who are looking for ways to introduce greater levels of efficiency and effectiveness to their discipline.
The Agile Codex: Re-inventing Agile Through the Science of Invention and Assembly
by Michael McCormickApply the industrial engineering science of invention and assembly to how software is described, planned, and built, allowing you to be free to flex your practices according to your needs, putting principle over habit and rules.Reading about Agile practices is like reading diet advice. Everything sounds unique and good; everything starts with good intentions. Then reality sets in. Organizations adapt their practices, but lose sight of grounding principles. A bias toward ceremonies, metrics, and recipes comes at the expense of efficiently getting the real work done. Managers and developers are incentivized to game the system. Organizational metrics become detached from the reality of what is being delivered and how.The Agile Codex shows you how to describe a software project as an acyclic dependency tree of sized work items, scoped to be operated on by one software engineer each and completed within a week. It provides Open Source tooling to help you visualize, sequence and assign these work items to account for risk and increase predictability in your delivery times. You’ll see the value of doing this as it applies to efficiently planning and adjusting software projects in the face of learning and change. Finally, the book covers the collaborative agile principles required to bring this skill set and practice to a software team.Throughout the book you’ll be reminded that software engineering is not a rote task - it is primarily a skilled, creative act. As such, you’ll see that we need to account for the space needed to research, plan, create, and adjust. The Agile practices serving the codex deal with this intersection between the engineering problem of software delivery flow, and the human reality of how work is described, owned, executed, and transitioned from one state to another.Everything an agile team does must serve the codex. The creation and the care and feeding of this structured tree of work sets the frame in which all other team actions take place and against which all successes or failures can be evaluated.
The Agile College: How Institutions Successfully Navigate Demographic Changes
by Nathan D. GraweFollowing Grawe's seminal first book, this volume answers the question: How can a college or university prepare for forecasted demographic disruptions?Demographic changes promise to reshape the market for higher education in the next 15 years. Colleges are already grappling with the consequences of declining family size due to low birth rates brought on by the Great Recession, as well as the continuing shift toward minority student populations. Each institution faces a distinct market context with unique organizational strengths; no one-size-fits-all answer could suffice.In this essential follow-up to Demographics and the Demand for Higher Education, Nathan D. Grawe explores how proactive institutions are preparing for the resulting challenges that lie ahead. While it isn't possible to reverse the demographic tide, most institutions, he argues persuasively, can mitigate the effects. Drawing on interviews with higher education leaders, Grawe explores successful avenues of response, including • recruitment initiatives• retention programs• revisions to the academic and cocurricular program• institutional growth plans• retrenchment efforts• collaborative actionThroughout, Grawe presents readers with examples taken from a range of institutions—small and large, public and private, two-year and four-year, selective and open-access. While an effective response to demographic change must reflect the individual campus context, the cases Grawe analyzes will prompt conversations about the best paths forward. The Agile College also extends projections for higher education demand. Using data from the High School Longitudinal Study, the book updates prior work by incorporating new information on college-going after the Great Recession and pushes forecasts into the mid-2030s. What's more, the analysis expands to examine additional aspects of the higher education market, such as dual enrollment, transfer students, and the role of immigration in college demand.
Agile Coping in the Digital Workplace: Emerging Issues for Research and Practice
by Melinde Coetzee Ingrid L. Potgieter Nadia FerreiraThis volume outlines emerging issues for research and practice related to agile coping dynamics in the digital era. Chapters in this book report on current research on the key constructs and processes underlying coping dynamics in multi-disciplinary domains and across the life-span. Chapters compare current research trends in terms of future potential directions for research on coping dynamics in the digital era. The book also critically evaluates the relevance, applicability and utility of the research findings and theoretical premises in various classical, current and potential emerging issues for research and practice in the smart digital technological world of work for employee across their careers.Among the topics discussed:The digital era: contextual issues and copingIssues for organizational practiceIssues for individualsCoping within the employability contextAgile Coping in the Digital Era provides theoretical premises and research perspectives, while also evaluating the practical utility of theory and research ideas for management and employee practices in Industry 4.0 organizational contexts.
Agile HR: Deliver Value in a Changing World of Work
by Natal Dank Riina HellströmIn the new world of work, agility is a business imperative. From small tech start-ups or large traditional companies, organizations need to be fast, flexible and digitally empowered to succeed. However, too many companies are stuck with siloed, compliance-driven HR processes that work in opposition to the business rather than supporting it. This results in the view that HR is slow and out of touch. However, Agile HR shows that this doesn't need to be the case. It is a practical guide written specifically for people professionals on how the HR function can develop agile processes and practices that save time, boost performance and support overall business goals. Covering every aspect of the HR function from people processes, ways of working and HR services to organization design, operating models and HR teams, Agile HR is an essential guide for all HR practitioners wanting to make their HR practices agile and drive business performance but don't know where to start. As well as guidance on how to deal with resistance, manage a backlog and deal with constraints, there is also invaluable guidance on how HR can prioritize effectively and assess which activities to pursue, which to develop, which to rework and which to abandon in order to achieve continuous business improvement. Supported by case studies from organizations who have seen the benefits of an agile approach to HR including Sky Betting & Gaming and MUJI, this is critical reading for all HR professionals in organizations of any size needing to adopt fast, flexible and evolving agile approaches to effectively compete in the new world of work.
The Agile Imperative: Teams, Organizations and Society under Reconstruction? (Dynamics of Virtual Work)
by Sabine Pfeiffer Manuel Nicklich Stefan SauerIn an ever-changing working environment, customer and workplace demands have brought new challenges to how we organize and manage work. Increasingly, this is addressed by the idea of 'agility.' From its beginning, agile work has claimed to be a radically different approach which allows organisations to react flexibly to changing environmental demands whilst also offering a ‘people' centered approach to management.While the literature often examines agile instruments from a business perspective, this edited collection advances the discussion of the efficacy of agile working, by applying a more critical social science perspective.The chapters scrutinize whether agility is just a discursive imperative, or whether it is in fact a genuine organizational and institutional strategy that is meant to better deal with complexity and volatility. The answers to these questions can vary at different levels, and the editors therefore examine agility at the level of teams, organizations and societies. By assembling different perspectives on the sustainability and virtue of agile instruments, and by bringing together international scholars from a variety of disciplines, the project stimulates a comparative discussion.
The Agile Leader: How to Create an Agile Business in the Digital Age
by Simon HaywardEver feel like you and your team are stretched across multiple demands or that the goal posts change constantly? Never before have businesses felt so acutely this constant need to adapt, pivot and change tack. This book will teach you how you can not only survive in the context of digital transformation, but also thrive and grow, by adopting a powerful agile leadership model. This new and revised edition of The Agile Leader lays out clearly in eight steps how agile leaders empower their team to make decision quickly, evaluate correctly where the biggest opportunities are and mould their strategies around market dynamics and ever-changing needs. If there's one leadership skill that successful businesses have in spades, it's the ability to enable teams to adapt and grow within complex eco-systems of clients, partners and suppliers. By focusing on teamwork and collaboration, as well as promoting shared decision making and ruthless prioritizing, leaders can transform the way they work as well as how their teams function to make them more malleable. Simon Hayward is an agile leadership expert. In this new edition of this successful book, he distills years of leadership and agile research into an actionable 8 step plan, brought to life with examples of agile digital businesses. Learn how to become agile and make digital transformation and delivery part of your business as usual.
Agile Leadership for Turbulent Times: Integrating Your Ego, Eco and Intuitive Intelligence
by Sharon Olivier Frederick Hölscher Colin WilliamsThis thought-provoking and engaging book is for you, whatever your seniority, in the private or public sector – if you are curious about the role and purpose of leadership in a turbulent world. It will help you become a more agile leader through understanding and integrating your ego, eco and intuitive intelligence. You will gain a deeper understanding of your unique leadership blend through a short diagnostic inventory, bringing insight about your strengths and what may be tripping you up. The book offers tips, ideas and practical suggestions on how to develop your ability to use the three intelligences in order to expand your leadership repertoire. It will help you enable the teams you lead to be more flexible, responsive and autonomous. The authors have drawn on their vast experience from the boardroom to the shop floor, the classroom and research around the world, to write an easy-to-digest yet ground-breaking book that deals with the root causes of today’s twenty-first-century leadership challenges. Its contents are straightforward and widely applicable.
Agile objektorientierte Software-Entwicklung: Schritt für Schritt vom Geschäftsprozess zum Java-Programm
by Karl-Heinz Rau Thomas SchusterDieses Lehrbuch zeigt anhand eines durchgängigen Fallbeispiels wie Anwendungssoftware zur Optimierung von Geschäftsprozessen agil entwickelt werden kann. Auf der Basis eines agilen Vorgehensmodells werden Geschäftsprozesse modelliert, Anwendungsfälle und User Stories abgeleitet sowie in iterativer Weise die Softwarelösung methodisch entworfen und auf der Jakarta EE Plattform beispielhaft implementiert. Dabei kommen Prinzipien und Praktiken agiler Vorgehensweisen zur Anwendung. Nach einer leichtgewichtigen Vorbereitungsphase steht die Entwicklungsphase mit zeitlich festgelegten Iterationen im Mittelpunkt. Die Anforderungen werden aus den Anwendungsfällen der Geschäftsprozesse abgeleitet und gut verständlich als User Stories beschrieben. Statische und dynamische UML-Modelle unterstützen die Kommunikation beim Entwurf der User Stories. Mit Hilfe von Entwurfsmustern werden identifizierte System-Operationen systematisch umgesetzt. Die Entwurfsmuster werden an Beispielen vorgestellt und praktisch eingesetzt, so dass ein Software-System mit geringer Kopplung und hoher Wartbartkeit entsteht.Das durchgängige Beispiel zeigt anschaulich den Weg von der Problemstellung im Geschäftsprozess bis zur Java-Software-Lösung Schritt für Schritt auf. Zu jedem Kapitel werden Wiederholungsfragen und Aufgaben angeboten. Online stehen Quellcode und ergänzende Lernhilfen zur Verfügung.
Agile Processes in Software Engineering and Extreme Programming: 22nd International Conference on Agile Software Development, XP 2021, Virtual Event, June 14–18, 2021, Proceedings (Lecture Notes in Business Information Processing #419)
by Peggy Gregory Casper Lassenius Xiaofeng Wang Philippe KruchtenThis open access book constitutes the proceedings of the 22nd International Conference on Agile Software Development, XP 2021, which was held virtually during June 14-18, 2021.XP is the premier agile software development conference combining research and practice. It is a unique forum where agile researchers, practitioners, thought leaders, coaches, and trainers get together to present and discuss their most recent innovations, research results, experiences, concerns, challenges, and trends. XP conferences provide an informal environment to learn and trigger discussions and welcome both people new to agile and seasoned agile practitioners. This year’s conference was held with the theme “Agile Turns Twenty While the World Goes Online”. The 11 full and 2 short papers presented in this volume were carefully reviewed and selected from 38 submissions. They were organized in topical sections named: agile practices; process assessment; large-scale agile; and short contributions.
Agile Processes in Software Engineering and Extreme Programming – Workshops: XP 2021 Workshops, Virtual Event, June 14–18, 2021, Revised Selected Papers (Lecture Notes in Business Information Processing #426)
by Peggy Gregory Philippe KruchtenThis open access book constitutes papers from the 5 research workshops, the poster presentations, as well as two panel discussions which were presented at XP 2021, the 22nd International Conference on Agile Software Development, which was held online during June 14-18, 2021. XP is the premier agile software development conference combining research and practice. It is a unique forum where agile researchers, practitioners, thought leaders, coaches, and trainers get together to present and discuss their most recent innovations, research results, experiences, concerns, challenges, and trends. XP conferences provide an informal environment to learn and trigger discussions and welcome both people new to agile and seasoned agile practitioners.The 18 papers included in this volume were carefully reviewed and selected from overall 37 submissions. They stem from the following workshops:3rd International Workshop on Agile Transformation9th International Workshop on Large-Scale Agile Development1st International Workshop on Agile Sustainability4th International Workshop on Software-Intensive Business2nd International Workshop on Agility with Microservices Programming
Agile Workforce Planning: How to Align People with Organizational Strategy for Improved Performance
by Adam GibsonAgile Workforce Planning is a practical guide for HR and organization development practitioners needing to align their staff, skills and resources with evolving company goals. As business priorities change and focus shifts to address arising issues, HR professionals need to be able to reorganise talent swiftly and plan for future needs to enable the business to succeed. It covers how to forecast organizational demand for people, resources and skills, analyze the gap between supply and demand and most importantly, how to fill this gap. This book explains how to use agile workforce planning to achieve this. It also covers how to identify the skills needed in the workforce, where these skills are already available and when they're missing, how to decide whether to buy, borrow or build them.Agile Workforce Planning explains how to collect data to calculate and predict staff churn as well as how to use qualitative and quantitative demand modelling to forecast for future needs and provides strategies to address these including lateral internal recruitment. There is also expert guidance on horizon scanning, scenario planning and how to secure stakeholder buy in and engagement for an agile workforce plan. Supported by case studies from companies including Apple, Coca-Cola, Procter & Gamble, NATO and the UK National Health Service, this is essential reading for HR and OD professionals needing to continuously align the talent and capabilities in their workforce with the overall business strategy
Agiler führen: Einfache Maßnahmen für bessere Teamarbeit, mehr Leistung und höhere Kreativität
by Svenja HofertSvenja Hofert stellt zahlreiche agile Führungsideen vor und zeigt, wann und wie diese in der Praxis eingeführt und umgesetzt werden können. Sie lernen, wie Sie Instrumente nutzen und sich Stück für Stück dem agilen Gedanken nähern. Ein Wertecheck hilft Ihnen einzuschätzen, welche Methode zu Ihrem Unternehmen passt. Die 3. Auflage wurde von der Autorin noch einmal grundlegend aktualisiert.Ein Führungsstil mit agilen Ideen schafft die Voraussetzung dafür, dass Teams und Mitarbeiter komplexe Anforderungen besser bewältigen und innovativer sein können. Dabei lassen sich agile Ideen und Maßnahmen sowohl in Form kleiner als auch großer Experimente ausprobieren und einführen, völlig unabhängig von der jeweiligen Branche und der Größe des Unternehmens.Auf der Basis ihrer jahrelangen Praxis und einer umfassenden Studie zeigt die Autorin, dass schon wenige agile Maßnahmen dazu führen, das Teamklima für Leistung und Innovation entscheidend zu verbessern. Für Personaler und Führungskräfte, die erst einmal ein Stück Agilität testen wollen, bevor sie (vielleicht) aufs Ganze gehen.
Agiles Arbeiten in der Praxis: Wie Unternehmen besser arbeiten und mehr Werte schaffen
by Ingo GaidaDie Welt wird immer komplexer. Veränderungen kommen in immer kürzeren Zeitabständen. Traditionelle Unternehmen tun sich immer schwerer, Werte zu schaffen und Kunden zu begeistern. Es wird zur täglichen Herausforderung, in traditionellen Strukturen und Prozessen innovativ und attraktiv zu sein. Neue Player betreten die Arena und gewinnen die Herzen der Kunden im Flug. Mehr Agilität soll die Lösung für viele dieser Herausforderungen sein. Aber was verbirgt sich genau hinter Agilität? Welche Beispiele gibt es, die uns überzeugen können? Wie können wir Kolleginnen und Kollegen zu mehr Agilität bewegen? Wie kann ich selbst Agilität für mich entdecken und umsetzen? Diese Fragen werden in diesem Fachbuch kompakt und praxisorientiert beantwortet.Wesentliche Begriffe des agilen Arbeitens, Methoden und Techniken, wie Scrum, Kanban oder DevOps, werden systematisch erklärt. Es werden die wesentlichen Erfolgsfaktoren agilen Arbeitens und die neuen Rollen von Kunden, Teams und Managern eingeführt. Dabei machen Beispiele und Leitfragen das Thema für die berufliche Praxis fassbar und lebendig. Leserinnen und Leser erfahren, was sich hinter den Begriffen und Abkürzungen wie VUCA, UX, Growth Mindset, Purpose, Plattformen, Diversity oder Empowerment verbirgt. Der InhaltAgiles Arbeiten erhöht die Wertschöpfung Kundenfokus revolutioniert die ArbeitsweltAgile Prinzipien, Techniken und MethodenAgile Teams und ihre ErfolgsfaktorenSo finden Sie Ihren Weg zum agilen Arbeiten
Agiles Human Resources: Kundenzentriertes Denken und Handeln im Personalbereich
by Anja Karlshaus Anke WolfUnternehmen unterliegen einem enormen Veränderungsdruck hin zu einer digitalen und agilen Arbeitswelt. Die HR-Abteilung kann mit ihrer Fachkompetenz in Personal- und Kulturfragen einen maßgeblichen Beitrag zu einem solchen Wandel leisten. Aber um diesen Anspruch gerecht zu werden, muss sich der Bereich selbst verändern. In einer agilen Businesswelt muss deshalb auch die HR-Abteilung agil sein, um ihren Beitrag zum Unternehmenserfolg leisten zu können.In dem vorliegenden Herausgeberwerk werden sowohl wissenschaftlich fundierte als auch praxisorientierte Erkenntnisse zur Ausgestaltung eines agilen Personalbereichs gesammelt. Die mitwirkenden Autorinnen und Autoren beschreiben dabei aus verschiedenen Perspektiven Agilität in der HR-Funktion und verdeutlichen anhand konkreter Fragestellungen und Umsetzungsbeispielen wie eine agile Personalarbeit aussehen kann. Dabei kommen nicht nur Personalexperten und -expertinnen zu Wort, sondern, ganz im agilen Sinne, auch interne Kundenbereiche der Personalabteilung, die ihre Anforderungen an HR klar beschreiben. Ziel des Buchs ist es, mit Best Practices aus verschiedenen Branchen, Leserinnen und Leser zu inspirieren und Ansatzpunkte für die Veränderung des eigenen Personalbereichs aufzuzeigen. Die Beispielunternehmen schildern hierzu ihre Erfahrungen im Transformationsprozess hin zu einem agilen HR. Sie zeigen auf, was ein agiles HR bewirken kann und welche weiterführenden Entwicklungen zukünftig noch notwendig sein werden.
Agiles Lernen im Unternehmen
by Jörg Longmuß Gabriele Korge Agnes Bauer Benjamin HöhneDieses Open Access-Buch zeigt, dass Kompetenzentwicklung im Unternehmen so flexibel und innovativ sein kann, wie es die Arbeit oft schon ist. Der Ansatz „Agiles Lernen im Unternehmen“ wendet agile Methoden auf die betriebliche Weiterbildung an. Beschäftigte entwickeln neue Kompetenzen direkt im Arbeitsumfeld, die Herangehensweise ist dynamisch und kann im Verlauf des Lernens sich wandelnden Anforderungen und Rahmenbedingungen angepasst werden. Fachliche und methodische Begleiter unterstützen das Lernen und richten es am Bedarf des Unternehmens aus. Das Buch stellt Agiles Lernen im Unternehmen umfassend dar: Der erste Teil beschreibt den Hintergrund und das Vorgehen im Einzelnen. Im zweiten Teil werden sieben ausgewählte agile Lernprojekte aus sehr unterschiedlichen Unternehmen vorgestellt. Der dritte Teil behandelt übergreifende Themen zu Gestaltung, Organisation und Perspektive des agilen Lernens. Es lädt dazu ein, den Ansatz selbst auszuprobieren.
Agiles Marketing Performance Management: 10 Erfolgsfaktoren für eine dynamische Optimierung des Marketing-ROI in der Praxis
by Sascha Stürze Markus Hoyer Claudio Righetti Matthias RasztarDieses Buch zeigt Marketingentscheidern, wie sie ihr Budget auf fragmentierten Kommunikationskanälen und unterschiedlichen Geschäftseinheiten ROI-optimal verteilen und agil anpassen können.Die optimale Allokation von Ressourcen im Marketing ist in der Theorie nicht sehr komplex, in der Praxis tauchen aber vielfältige Fragen auf – zum Beispiel: Wie findet man den optimalen Mix auch über Marken und Produktlinien hinweg und wie passt man diesen dynamisch an?Was ist die richtige Balance zwischen Image- und Performance-Marketing?Wie geht man das strategische Datenmanagement und andere organisatorische Herausforderungen an?Die Autoren führen den Leser durch den gesamten Prozess von Datensammlung über Marketing-Mix-Modelling und Kampagnen-Tracking bis zur Tool-Auswahl. Das Buch findet dabei die richtige Balance zwischen theoretischem Anspruch und notwendigem Pragmatismus mit zahlreichen konkreten Empfehlungen für Entscheider.Aus dem InhaltOptimierte Budgetallokation im Marketing "beyond media"Quantitative Berücksichtigung der Langzeitwirkung von MarketingmaßnahmenCampagnen-Tracking und erfolgreiches MarketingcontrollingAgiles Marketing, agiles BudgetingDatenanforderungen und -formate für eine erfolgreiche und kosteneffektive UmsetzungDecision Support Tools: In- versus Outsourcing und AnbieterauswahlWas passiert beim Abschalten aller Werbung?Zero-based Budgeting (ZBB) – Segen oder Fluch?
Agiles Projektmanagement im Berufsalltag: Für mittlere und kleine Projekte
by Ursula Kusay-MerkleDieses Buch zeigt auf, wie sich agile Methoden des Projektmanagements für die Planung und Durchführung von kleinen und mittleren Projekten im Berufsalltag ganz pragmatisch anwenden lassen. Es betont die leichtgewichtigen und auf die Interaktion in einem Team abzielenden Tools des agilen Projektmanagements. Dabei leitet das Buch zur direkten Umsetzung in einem kleinen eigenen Projekt an. Die zweite, erweiterte und verbesserte Auflage verdeutlicht diesen Ansatz mit zusätzlichen Grafiken. Sie wurde insbesondere auch um eine Diskussion der Rollen Projektleiter und Product Owner in ihren unterschiedlichen Ausprägungen ergänzt. Der neue Scrum Guide 2020 ist bereits berücksichtigt. Das Buch richtet sich sowohl an Projektleiter und Projektkoordinatoren als auch an Fach- und Führungskräfte, die in ihrem Berufsalltag zusätzlich zu ihren Linienaufgaben auch Projekte übernehmen. Auch Product Owner finden viele Techniken, die sie in ihrer Tätigkeit anwenden können.
Agilität in Unternehmen: Eine praktische Einführung in SAFe® und Co.
by Mario A. Pfannstiel Werner Siedl Peter F.-J. SteinhoffDas Herausgeberwerk vermittelt fundiert und praxisnah, wie Unternehmen durch Agilität mit dem SAFe® (Scaled Agile Framework®) und Co. schnell und auf innovative Weise auf die Digitalisierung und die Kunden- und die Marktveränderungen reagieren, um in einem proaktiven Handeln künftige Entwicklungen vorwegnehmen zu können.SAFe® verbindet den Mehrwert der beiden strategischen Managementansätze von „lean“ und „agil“ und sichert Unternehmen durch ein duales Betriebssystem die Zukunft. Die heutigen effizienten und stabilen Strukturen werden durch einen schnellen und innovativen Value Stream (Wertstrom) ergänzt und ein Unternehmen wird auf die Säulen von Business-Agilität, Organisationsagilität und Technologieagilität gestellt. In den einzelnen Beiträgen werden neben einer theoretischen Einführung in die Agilität auch zahlreiche praktische Umsetzungsbeispiele aus verschiedenen Branchen aufgezeigt und konkrete Handlungsempfehlungen für Unternehmen gegeben.Das Buch richtet sich an Praktiker, die sich mit der agilen Transformation von Unternehmen beschäftigen, an Transformationsverantwortliche, Business-Verantwortliche, Agile Coaches, Geschäftsführer und andere Entscheidungsträger. Es richtet sich auch an Wissenschaftler und Dozenten mit den Schwerpunktfächern Organisation, Agiles Management, Projektmanagement, Business Management, Change Management, Produktmanagement, Entwicklung, Prozessmanagement und Strategisches Management. Mit einem Geleitwort von Dean Leffingwell
The Aging Consumer: Perspectives from Psychology and Marketing (Marketing and Consumer Psychology Series)
by Aimee Drolet and Carolyn YoonThe Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research. There has been little systematic research done with respect to the most basic questions related to age and consumer behavior, such as whether older adults versus young and middle-age adults respond to marketing activities including pricing, promotions, product design, and distribution. Written by experts, The Aging Consumer compiles research on a broad range of topics on consumer marketing, from an individual to a societal level of analysis. This second edition provides new versions of chapters contained in the 2010 volume that have been updated to reflect the latest psychological and marketing research and thinking. Included also are ten new chapters which cover exciting new ground, such as changes in metacognition in older adults, motivated cognition of the aging consumer, and a global perspective on aging and the economy across cultures. This updated volume is beneficial for researchers and practitioners in marketing, consumer behavior, and advertising. Additionally, The Aging Consumer, 2nd edition will appeal to professionals in other fields such as psychology, decision sciences, gerontology and gerontological social work, and those who are concerned with normal human aging and its implications for the everyday behavior of older individuals. It will also be of interest to those in fields concerned with the societal implications of an aging population, such as economics, policy, and law.