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The Beauty Brief: An Insider's Guide To Skincare
by Katie ServiceStylish and practical, this beauty expert’s guide to making informed skincare choices is a must-have for all beauty enthusiasts looking for safe, effective, and sustainably sourced products. Valued at over $550 billion, the global cosmetics market is experiencing an unprecedented boom worldwide, driven by the powerful influence of Instagram and YouTube’s new stars and renewed scrutiny when it comes to healthy and eco-friendly ingredients. With so many new products and procedures on the market, this timely guide by beauty expert Katie Service is designed to help readers choose the best products for their daily skincare. Opening with an accessible introduction that breaks down the big issues facing the beauty industry—from recyclables and vegan or cruelty-free products to “dupes” and toxic ingredients—Service goes on to reveal firsthand insider knowledge that every beauty enthusiast should know. Thematic chapters explore topics ranging from key ingredients, on-the-go products, morning and evening regimes, emergency skincare tips, and dermatological treatments, featuring case studies of global best-sellers Weleda Skin Food to Glossier Solution. Featuring specially commissioned illustrations, The Beauty Brief is a must-have reference for beauty enthusiasts, revealing which ingredients, products, and procedures to adopt or avoid for each skin type, age bracket, gender, and budget.
The Beauty Paradigm: Gender Discourse in Indian Advertising
by Jaishri JethwaneyFair skin sells the cream Trendy women sell the scooter Dashing men sell the car Seductive gestures can sell almost anything If media only mirrors reality, is advertising then guilty of misogyny, voyeurism and objectification of women? In an attempt to look at Indian ads across various brand categories with a gender lens based on societal and sociological perspectives, The Beauty Paradigm: Gender Discourse in Indian Advertising deconstructs the quintessential Indian woman that the advertising industry depicts across the spectrum. Drawing insights from a seminal research study and Erving Goffman’s classic book ‘Gender Advertisements’, this book traces the journey of a few decades to map trends and patterns in Indian advertising and presents the perspectives of the creative teams and top managements across Indian and global agencies.
Become Your Own Boss in 12 Months, Revised and Expanded: A Month-by-Month Guide to a Business That Works Today!
by Melinda EmersonGet expert advice on marketing, selling online, accounting, and more—all tailored to the current economic climate—in this new, updated edition of the go-to resource for hopeful entrepreneurs.America&’s #1 small business expert is back with a brand-new, updated, and expanded edition of her essential handbook, Become Your Own Boss in 12 Months. Using her years of entrepreneurial experience, Melinda Emerson guides you through the process of opening your own business with step-by-step instructions for leading effectively, developing a winning marketing plan, setting a budget, and maintaining your business once it&’s up and running. She also offers new strategies for social media techniques, customer engagement, selling online, and more. This new edition of Become Your Own Boss in 12 Months can help you build your business and invest your time (and money) where you need it most in order to succeed in today&’s market. With Emerson&’s expert business advice, you can finally follow your dreams and be on your way to becoming your own boss!
Becoming a Climate Scientist (Masters at Work)
by Kyle DickmanA hands-on, revealing guide to a career as a climate scientist written by acclaimed Outside magazine writer Kyle Dickman and based on the experiences of a preeminent researcher studying permafrost in the Arctic—essential reading for anyone considering a path to this timely profession.Go behind the scenes and be mentored by the best in the business to find out what it&’s really like, and what it really takes, to become a climate scientist. Accurate climate science is more important than ever before. As awareness grows of our changing climate, demand is increasing for people to study it—from universities who want to have the latest, cutting-edge research, militaries who are worried about national defense, and governments who need accurate data to enact policy reform. Climate scientists use both field research and complex algorithms on super computers to predict the climate of our ever-changing world. Acclaimed Outside magazine editor Kyle Dickman shadows climate scientist Cathy Wilson and her team, who work in the farthest reaches of Alaska&’s northern tundra and in the national research labs in Los Alamos, NM, to reveal how this dream job becomes a reality. Shadow top climate scientists to see how they measure snowfall, assess the thawing of the permafrost, and determine the water content of soil down to 1 mm accuracy. Learn how the growth of one shrub can affect a whole ecosystem and how models can predict the future of our fast-changing planet. Here is how the job is performed at the highest level.
Becoming a Crime Scene Investigator (Masters at Work)
by Jacqueline Detwiler-GeorgeA revealing guide to a career as a crime scene investigator written by acclaimed journalist Jacqueline Detwiler-George and based on the real-life experiences of the CSI team at the Baltimore police department—required reading for anyone considering a path to this profession.Becoming a Crime Scene Investigator takes you behind the scenes to find out what it&’s really like, and what it really takes, to become a crime scene investigator. Acclaimed journalist Jacqueline Detwiler-George shadows the crime scene investigators of the Baltimore Police Department to show how this job becomes a reality. Forensic science is an essential component of any criminal investigation. CSI evidence can tip the scales of justice during trials, helping to free the innocent and convict the guilty. Discover what it&’s like to process a crime scene by collecting evidence, documenting via photos, dusting for fingerprints, and analyzing blood spatter. Confront the gruesome realities of the job, tour their in-house crime labs, and watch as they process results. Gain wisdom and insight from the director of the forensic laboratory and the chief of the forensic division—and learn how this essential job is performed at the highest level.
Becoming a Data Head: How to Think, Speak, and Understand Data Science, Statistics, and Machine Learning
by Alex J. Gutman Jordan Goldmeier"Turn yourself into a Data Head. You'll become a more valuable employee and make your organization more successful." Thomas H. Davenport, Research Fellow, Author of Competing on Analytics, Big Data @ Work, and The AI Advantage You’ve heard the hype around data—now get the facts. In Becoming a Data Head: How to Think, Speak, and Understand Data Science, Statistics, and Machine Learning, award-winning data scientists Alex Gutman and Jordan Goldmeier pull back the curtain on data science and give you the language and tools necessary to talk and think critically about it. You’ll learn how to: Think statistically and understand the role variation plays in your life and decision making Speak intelligently and ask the right questions about the statistics and results you encounter in the workplace Understand what’s really going on with machine learning, text analytics, deep learning, and artificial intelligence Avoid common pitfalls when working with and interpreting data Becoming a Data Head is a complete guide for data science in the workplace: covering everything from the personalities you’ll work with to the math behind the algorithms. The authors have spent years in data trenches and sought to create a fun, approachable, and eminently readable book. Anyone can become a Data Head—an active participant in data science, statistics, and machine learning. Whether you’re a business professional, engineer, executive, or aspiring data scientist, this book is for you.
Becoming a Film Producer (Masters at Work)
by Boris KachkaA revealing guide to a career as a film producer written by acclaimed author Boris Kachka and based on the real-life experiences of award-winning producers—required reading for anyone considering a path to this profession.At the center of every successful film is a producer. Producers bring films to life by orchestrating the major players—screenwriters, directors, talent, distributors, financiers—to create movie magic. Bestselling author and journalist Boris Kachka shadows award-winning producers Fred Berger and Michael London and emerging producer Siena Oberman as movies are pitched, financed, developed, shot, and released. Fly between Los Angeles and New York, with a stop in Utah at the Sundance Film Festival, for a candid look at this high-stakes profession. Learn how the industry has changed over the decades—from the heyday of studios to the reign of streaming platforms. Gain insight and wisdom from these masters&’ years of experience producing films, from the indie darlings Sideways and Milk to Academy Award–winning blockbusters like La La Land. Here is how the job is performed at the highest level.
Becoming a Firefighter (Masters at Work)
by Jeff WilserA revealing guide to a career as a firefighter written by acclaimed author Jeff Wilser and based on the real-life experiences of the heroes of the St. Louis fire department—required reading for anyone considering a path to this profession.Becoming a Firefighter takes you behind the scenes to find out what it&’s really like, and what it really takes, to become a firefighter. Author Jeff Wilser imbeds with one of the oldest departments in the country, the St. Louis Fire Department, to show how this high-stakes profession becomes a reality. Discover what it&’s like to fight a three-alarm blaze; attend fire academy; prepare for routine calls; and rigorously train for worst-case scenarios. Gain professional wisdom from the beloved fire chief as well as a decorated 25-year veteran field commander. Firefighting is a calling, and those who choose this path are devoted to their work—here is how this life-saving job is actually performed by the best in the field.
Becoming a Holistic Entrepreneur: 7 Steps to Your Sustainable Success
by Grace Danielle MeekGet the confidence and tools you need to start the holistic healing business of your dreams with this inspirational business guide.With decades of holistic business experience, author and wellness guide Grace Danielle Meek now shares the secrets to success. By following her simple yet effective Elevator Up! process, aspiring entrepreneurs will be able to get their holistic healing businesses off the ground in as little as eight weeks.Meek teaches you how to set up your business simply and safely using the skills, experience, creativity, and resources you already have. In Becoming a Holistic Entrepreneur, you’ll learn how to:• Design a customized and scalable Holistic Healing business plan and launch strategy• Create satisfying healing results and sustainable value for your clients• Develop effective financial, business, and marketing skills for growing your business and much more!
Becoming a Leader: Nine Elements of Leadership Mastery (Leadership: Research and Practice)
by Al Bolea Leanne AtwaterBy blending the real-world insights of business executive Al Bolea with tested research findings provided by leadership scholar Leanne Atwater, Becoming a Leader: Nine Elements of Leadership Mastery effectively bridges theory and practice to outline powerful leadership behaviors and teach readers how to become a leader. Based on Bolea’s original "J-Curve" model of leadership, this approachable guide identifies and describes nine essential elements for leadership mastery, including skills such as setting direction, creating key processes, and nurturing behaviors. Each chapter pairs concrete narratives with succinct research synopses to show how to expand the potential of people and organizations. This unique, experiential text engages readers with self-reflection and self-assessment exercises to encourage their development as future leaders. Becoming a Leader: Nine Elements of Leadership Mastery is a must-have resource for practicing managers, consultants, and practitioners, as well as being applicable to graduate and undergraduate courses on leadership.
Becoming a Leader in Product Development: An Evidence-Based Guide to the Essentials
by Ebenezer C. IkonneIt is becoming increasingly challenging for product development leaders to effectively lead as workplace demands continue to increase. The rate of change in technology, society, and business places immense pressure on leaders to ensure their groups move in the direction of their goals. What might have worked in the past no longer works.Organizational surveys show that firms struggle with leadership. Product development leaders routinely complain of burnout and stress while their teams members complain of workplace dissatisfaction, resulting in organizational underperformance.The lack of evidence-based leadership literature for product development leaders means that many leaders are left to figure things out with little guidance. They do not have a reliable resource that they can refer to when they face leadership challenges and, as a result, struggle during times of crisis and change. This book addresses this challenge by providing a theory-informed set of techniques for product development leaders. Becoming a Leader in Product Development provides an evidence-base set of practices for product development leaders. In doing so, it explores what leadership is and the leader's role in the leadership process, the impact of national culture and organizational culture on the leadership process, and the need for product development leaders to practice adaptive and servant leadership, followership, and self-care. The underlying theories for each topic are reviewed and then brought to life through stories and examples. What You Will LearnSee the difference between authority, persuasion, and influence and how leaders can use these constructs to benefit their organizationsGain the skills for practicing servant and adaptive leadership in your organizationExamine the blind spots of each leadership theoryDiscover the importance of adapting leader behavior to the national culture and organizational culture where you find yourself Who This Book Is For Product development leaders (starting with product development managers) who want to go beyond leadership anecdotes to evidence-based leadership practice. A secondary audience is individuals aspiring to product development leadership positions.
Becoming a Social Worker (Masters at Work)
by Alex Abramovich Tasha BlaineA revealing guide to a career as a social worker based on the real-life experiences of three distinguished social workers—required reading for anyone considering a path to this profession.Becoming a Social Worker takes you behind the scenes to find out what it&’s really like, and what it really takes, to become a social worker. Acclaimed authors Alex Abramovich and Tasha Blaine shadow three distinguished social work professionals to reveal how this compassionate field changes lives. Discover what it&’s like to tirelessly advocate for victims of domestic violence and sex trafficking, investigate accidental drug overdose deaths in New York City, and assist clients in a full-time private practice. Gain insight from these social worker&’s paths as they offer wisdom and insight from their years of service. Social workers have a common mission to serve people in need—here is how this life-changing job is actually practiced at the highest levels.
Becoming a Sports Agent (Masters at Work)
by Gary RivlinA revealing guide to a career as a sports agent written by Pulitzer Prize–winning journalist Gary Rivlin and based on the real-life experiences of several top agents—required reading for anyone considering this profession.Becoming a Sports Agent takes you behind the scenes to find out what it&’s really like, and what it really takes, to become a sports agent. Bestselling and Pulitzer Prize–winning reporter Gary Rivlin shadows some of the best agents in sports to show how this dream job becomes reality. Behind every high-profile athlete—in football, baseball, basketball, and more—is an agent. Learn the ins and outs of scouting, contract negotiation, licensing, brand building, and more. Takeaway invaluable lessons as you follow the paths of top-tier agents, from legendary pioneers like Leigh Steinberg, who represents star quarterback Patrick Mahomes, to Don Yee, who represents Tom Brady, to Matt Sosnick, whose client list includes baseball rookie sensation Pete Alonso. Rivlin uncovers the realities of this cut-throat business, from discovering unknown talent to securing multi-million-dollar deals.
Becoming a Supply Chain Leader: Mastering and Executing the Fundamentals
by Sourya DattaThe book explains how to emerge and grow as a supply chain leader and details supply chain and procurement processes and operational activities in real-work scenarios across multiple supply chain verticals. The book defines what an entry-level supply chain professional must do to excel in various types of supply chain verticals such as IT, electronics manufacturing, pharmaceutical, retail, and consumer goods. Apart from helping professionals understand vertical specific nuances, this book helps them to set both short-term goals for annual performance review and longer-term career planning. In addition, for a mid- or senior-level supply chain professional, the book offers ideas on ways to launch initiatives and demonstrate leadership to foster career growth. It offers ideas about unlocking new values for the organization and creating a data-driven decision support platform to gain financial efficiency for better management of CapEx and OpEx spend, thus improving the bottom line. The book includes a tool kit which includes operational data models, financial models, and presentation templates for creating and socializing proposals intended for cross-functional teams and demonstrating supply chain leadership. The book is divided into four major parts. In Part I, the book starts with an overview of key concepts in a manufacturing supply chain and procurement organization. It describes current forms of modern global supply chain and corporate procurement organizations. The objective of Part II is to provide a framework for a self-directed supply chain manager to understand how a large organization evaluates the contribution of supply chain managers and where it expects them to create value. To foster career growth as a supply chain professional, the book identifies six key knowledge pillars for demonstrating supply chain mastery: Technical and market knowledge of the end product and its constituents. Knowledge of internal product development and sustaining processes and supporting consumption data. Health and market condition of the supplier. Ability to create value. Ability to build internal and external executive relationships with key influencers. Ability to obtain best cost without compromising on quality and lead time. Negotiating cost, sourcing material, and then the logistics of moving the raw material through multiple stages and finally finished materials across the globe are some of the key areas which need continuous improvement. As a sentinel of efficiency, removing any kind of wastage leads to immediate value creation and contributes to the margin by improving the bottom line. In Part III, the book reviews twelve such verticals namely printer, medical, IT, energy, automotive, cloud, dairy, data management, avionics, biotech, apparel and start up and the supply chain nuances through the lenses of the framework created in Part II. In Part IV, the book goes back to focus on the professional growth of an individual supply chain person in an industry agnostic way. It provides examples of financial and operational efficiencies that a supply chain professional can create.
Becoming Abolitionists: Police, Protests, and the Pursuit of Freedom
by Derecka Purnell"An informed, provocative, astute consideration of salvific alternatives to contemporary policing and imprisonment." — Starred Review, Kirkus "With deep insight and moral clarity, Purnell invites us not only to imagine a world without police, but to muster the courage to fight for the more just world we know is possible. Becoming Abolitionists is essential reading for our times." — Michelle Alexander, bestselling author of The New Jim Crow "At once specific and sweeping, practical and visionary, Becoming Abolitionists is a triumph of political imagination and a tremendous gift to all movements struggling towards liberation. Do not miss its brilliance!" — Naomi Klein, bestselling author of The Shock DoctrineFor more than a century, activists in the United States have tried to reform the police. From community policing initiatives to increasing diversity, none of it has stopped the police from killing about three people a day. Millions of people continue to protest police violence because these "solutions" do not match the problem: the police cannot be reformed. In Becoming Abolitionists, Purnell draws from her experiences as a lawyer, writer, and organizer initially skeptical about police abolition. She saw too much sexual violence and buried too many friends to consider getting rid of police in her hometown of St. Louis, let alone the nation. But the police were a placebo. Calling them felt like something, and something feels like everything when the other option seems like nothing.Purnell details how multi-racial social movements rooted in rebellion, risk-taking, and revolutionary love pushed her and a generation of activists toward abolition. The book travels across geography and time, and offers lessons that activists have learned from Ferguson to South Africa, from Reconstruction to contemporary protests against police shootings. Here, Purnell argues that police can not be reformed and invites readers to envision new systems that work to address the root causes of violence. Becoming Abolitionists shows that abolition is not solely about getting rid of police, but a commitment to create and support different answers to the problem of harm in society, and, most excitingly, an opportunity to reduce and eliminate harm in the first place.
Becoming an Event Planner (Masters at Work)
by Armand LimnanderA revealing guide to a career as an event planner written by W Magazine executive editor Armand Limnander and based on the real-life experiences of powerhouse event planner Bronson van Wyck—necessary reading for anyone considering a path to this profession.Becoming an Event Planner takes you behind the scenes to find out what it&’s really like, and what it really takes, to become an event planner. Behind every great event is a visionary planner, and Bronson van Wyck, founder of the award-winning event firm Van Wyck & Van Wyck, treats his events as works of art. He has masterminded celebrations for Dior, Condé Nast, Rolex, Gwyneth Paltrow, Beyoncé, and the Obamas. W Magazine executive editor Armand Limnander shadows van Wyck as he and his team produce a marquee event: a gala for the New York arts organization Creative Time. Using design, food, and entertaining, van Wyck transports his guests to carefully conceived, often fantastical temporary spaces. He reveals how the best event planners are aesthetic gurus, skilled social connectors, talented collaboration artists, and, most important of all, makers of memories. Discover van Wyck&’s path to prominence as you gain wisdom and insight from an event planner operating at the highest level.
Becoming an Interior Designer (Masters at Work)
by Kate BolickA revealing guide to a career as an interior designer written by New York Times bestselling author Kate Bolick and based on the real-life experiences of the cofounders of the acclaimed Brooklyn firm Jesse Parris-Lamb—required reading for anyone considering a path to this profession.Becoming an Interior Designer takes you behind the scenes to find out what it&’s really like, and what it really takes, to become an interior designer. This artful profession combines visionary creativity and taste with architecture, engineering, and business savvy. Acclaimed Brooklyn-based studio Jesse Parris-Lamb specializes in crafting warm, textured room designs shaped by the people that inhabit them. Bestselling author Kate Bolick shadows founders Amanda Jesse and Whitney Parris-Lamb to show how this dream job becomes a reality. Visit their studio as they as they map out new projects. Watch as they inject beauty and atmosphere into open air lofts and historic brownstones. Decide on the perfect shade of blue that will complete a serene reading room. Gain professional wisdom as Bolick traces the founders&’ paths to prominence, from attending design school and starting a studio, to building top-tier clients and planning landmark redesigns.
Becoming an International Manager: Identity Work by Managerial International Assignees from Emerging Markets (Contributions to Management Science)
by Iris KolešaThe book discusses international assignment-related decision-making by emerging market firms and their employees. It reveals that the ongoing, reciprocal interactions between the organisational and individual discourses, structures, processes, and the wider macro context spark multilevel role transitions and identity work. The book uncovers the macro-, meso-, and micro-level factors of role transitions and identity work, as well as their outcomes for international staffing. It also expands on the role (transition), social categorisation, and social identity theories by applying them to international staffing. Finally, it presents practical insights for international human resources managers by presenting several 'soft' approaches to managing international employee mobility, such as employer branding, prioritisation of favourable discourses and identities, and encouraging role hybridisation.
Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys
by Joe CoulombeBuild an iconic shopping experience that your customers love—and a work environment that your employees love being a part of—using this blueprint from Trader Joe&’s visionary founder, Joe Coulombe.Infuse your organization with a distinct personality and culture that draws customers in a way that simply competing on price cannot.Joe Coulombe founded what would become Trader Joe&’s in the late 1960s and helped shape it into the beloved, quirky food chain it is today. Realizing early on that he could not compete and win by playing the same game his bigger competitors were playing, he decided to build a store for educated people of somewhat modest means. He brought in unusual products from around the world and promoted them in the Fearless Flyer, providing customers with background on how they were sourced and their nutritional value. He also gave the stores a tiki theme to reinforce the exotic trader ship concept with employees wearing Hawaiian shirts. In this way, Joe laid down a blueprint for other business owners to follow to build their own unique shopping experience that customers love, and a work environment that employees love being a part of. In Becoming Trader Joe, Joe shares the lessons he learned by challenging the status quo and rethinking the way a business operates. He shows readers of all types:How moving from a pure analytical approach to a more creative, problem-solving approach can drive innovation.How finding an affluent niche of passionate customers can be a better strategy than competing on price and volume.How questioning all aspects of the way you do business leads to powerful results.How to build a business around your values and identity.
Bed Bath & Beyond: The New Strategy to Drive Shareholder Value
by Benjamin C. Esty Daniel FisherAt one time, Bed Bath & Beyond was one of the most successful specialty retailers in the United States-it's growth and profit margins far exceeded both peer retailers in the home goods market as well as many other discount retailers. But in 2014, its stock price peaked, growth slowed, and margins began to shrink. By 2018, it was losing money and sales were declining as online and discount retailers (e.g., Amazon, Walmart, and Wayfair) entered the industry. Noting the underperformance, a group of activist investors tried to replace the entire board and leadership team in early 2019. Although they did not succeed, the company replaced five directors, asked the founders to retire, and appointed a new CEO named Mark Tritton in October 2019. About a year later, Tritton and a newly installed leadership team announced a new strategy "to unlock growth and drive significant shareholder value." They also announced a new "financial roadmap" and capital allocation framework to deliver strong and sustainable total shareholder returns. The question is whether this turnaround plan could save the once-venerable retailer and help it regain a competitive advantage in the new, more competitive retail environment.
Behavioral Data Analysis with R and Python: Customer-driven Data For Real Business Results
by Florent BuissonHarness the full power of the behavioral data in your company by learning tools specifically designed for behavioral data analysis. Common data science algorithms and predictive analytics tools treat customer behavioral data, such as clicks on a website or purchases in a supermarket, the same as any other data. Instead, this practical guide introduces powerful methods specifically tailored for behavioral data analysis.Advanced experimental design helps you get the most out of your A/B tests, while causal diagrams allow you to tease out the causes of behaviors even when you can't run experiments. Written in an accessible style for data scientists, business analysts, and behavioral scientists, thispractical book provides complete examples and exercises in R and Python to help you gain more insight from your data--immediately.Understand the specifics of behavioral dataExplore the differences between measurement and predictionLearn how to clean and prepare behavioral dataDesign and analyze experiments to drive optimal business decisionsUse behavioral data to understand and measure cause and effectSegment customers in a transparent and insightful way
Behavioral Decision Theory: Psychological and Mathematical Descriptions of Human Choice Behavior
by Kazuhisa TakemuraThis book is the second edition of Behavioral Decision Theory, published in 2014. The main approach and structure of this book have been retained in the new edition. However, this second edition provides a fresh overview of the idea of behavioral decision theory and related research findings such as theoretical and empirical discoveries of preference formation, time discounting, social interaction, and social decision making. The book covers a wide range from classical to relatively recent major studies concerning behavioral decision theory, which, in brief, is a general term for descriptive theories to explain the psychological knowledge related to people’s decision-making behavior. It is called a theory but is actually a combination of various psychological theories, for which no axiomatic systems—such as those associated with the utility theory widely used in economics—have been established.The utility theory is often limited to qualitative knowledge; however, as the studies of Nobel laureates H. A. Simon, D. Kahneman, and R. Thaler have suggested, the psychological methodology and knowledge of behavioral decision theory have been applied widely in such fields as economics, business administration, and engineering and are expected to become even more useful in the future. Research into people’s decision making represents an important part in those fields, various aspects of which overlap with the scope of behavioral decision theory. This theory is closely related to behavioral economics and behavioral finance, which have come into greater use in recent years. This book will appeal especially to graduate students, advanced undergraduate students, and researchers who are interested in decision-making phenomena.
Behavioral Ethics in Practice: Why We Sometimes Make the Wrong Decisions
by Cara Biasucci Robert PrenticeThis book is an accessible, research-based introduction to behavioral ethics. Often ethics education is incomplete because it ignores how and why people make moral decisions. But using exciting new research from fields such as behavioural psychology, cognitive science, and evolutionary biology, the study of behavioural ethics uncovers the common reasons why good people often screw up. Scientists have long studied the ways human beings make decisions, but only recently have researchers begun to focus specifically on ethical decision making. Unlike philosophy and religion, which aim to tell people how to think and act about various moral issues, behavioral ethics research reveals the factors that influence how people really make moral decisions. Most people get into ethical trouble for doing obviously wrong things. Aristotle cannot help, but learning about behavioral ethics can. By supplementing traditional approaches to teaching ethics with a clear, detailed, research-based introduction to behavioral ethics, beginners can quickly become familiar with the important elements of this new field. This book includes the bonus of being coordinated with Ethics Unwrapped – a free, online, educational resource featuring award-winning videos and teaching materials on a variety of behavioral ethics (and general ethics) topics. This book is a useful supplement for virtually every ethics course, and important in any course where incorporating practical ethics in an engaging manner is paramount. The content applies to every discipline –business ethics, journalism, medicine, legal ethics, and others – because its chief subject is the nature of moral decision making. The book is also highly relevant to practitioners across all sectors.
Behavioral Finance and Your Portfolio: A Navigation Guide for Building Wealth (Wiley Finance)
by Michael M. PompianBecome a more strategic and successful investor by identifying the biases impacting your decision making. In Behavioral Finance and Your Portfolio, acclaimed investment advisor and author Michael M. Pompian delivers an insightful and thorough guide to countering the negative effect of cognitive and behavioral biases on your financial decisions. You’ll learn about the “Big Five” behavioral biases and how they’re reducing your returns and leading to unwanted and unnecessary costs in your portfolio. Designed for investors who are serious about maximizing their gains, in this book you’ll discover how to: ● Take control of your decision-making—even when challenging markets push greed and fear to intolerable levels ● Reflect on how to make investment decisions using data-backed and substantiated information instead of emotion and bias ● Counter deep-seated biases like loss aversion, hindsight and overconfidence with self-awareness and hard facts ● Identify your personal investment psychology profile, which you can use to inform your future financial decision making Behavioral Finance and Your Portfolio was created for individual investors, but will also earn a place in the libraries of financial advisors, planners and portfolio managers who are determined to counteract the less principled and data-driven aspects of their decision making.
Behavioral Predictive Modeling in Economics (Studies in Computational Intelligence #897)
by Songsak Sriboonchitta Vladik Kreinovich Woraphon YamakaThis book presents both methodological papers on and examples of applying behavioral predictive models to specific economic problems, with a focus on how to take into account people's behavior when making economic predictions. This is an important issue, since traditional economic models assumed that people make wise economic decisions based on a detailed rational analysis of all the relevant aspects. However, in reality – as Nobel Prize-winning research has shown – people have a limited ability to process information and, as a result, their decisions are not always optimal. Discussing the need for prediction-oriented statistical techniques, since many statistical methods currently used in economics focus more on model fitting and do not always lead to good predictions, the book is a valuable resource for researchers and students interested in the latest results and challenges and for practitioners wanting to learn how to use state-of-the-art techniques.