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Sensory Marketing
by Bertil Hultén Niklas Broweus Marcus Van DijkThe book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
Sensory Marketing: An Introduction
by Professor Bertil HultenAuthored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer's chance of return, and brand loyalty for the future. • Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience. • The author is one of the most published professors in the field, sharing exclusive expertise and experience. • The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.
Sensory Marketing: An Introduction
by Professor Bertil HultenAuthored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer's chance of return, and brand loyalty for the future. • Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience. • The author is one of the most published professors in the field, sharing exclusive expertise and experience. • The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.
Sensory Marketing: Research on the Sensuality of Products
by Aradhna KrishnaWhat is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers’ senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product’s or service’s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms.
Sensory Marketing in Retail: An Introduction to the Multisensory Nature of Retail Stores
by Arto LindblomSensory marketing is a way to differentiate businesses from their competition while influencing customers and their behaviour. At its best, sensory marketing guides or helps customers to make certain choices in a way that they are unaware of what actually influenced their choices. Although it sounds like an attractive way to “nudge” customers, it is a highly demanding practice that also involves risks and ethical concerns. This textbook delves into the world of sensory marketing in a physical retail setting and offers a comprehensive and coherent view of various sensory cues and their capacity to drive our behaviour through stimulating our senses and creating sensory experiences. It particularly highlights the meaning of the multisensory nature of retail stores and emphasises how cues tend to affect us in combination rather than separately as single cues. After reading this book, you will be able to: · Identify various cues in a retailing setting · Categorise cues into different groups · Explain how cues affect consumers when they make their daily choices · Understand the multisensory nature of retail stores and the meaning of cue (in)congruence · Describe how consumers are likely to respond differently to cue combinations than single cues · Apply cues in practice and assess their outcomes. Ideal reading for students taking classes in consumer behaviour, shopper marketing, retail marketing and store design among others, it contains more than 30 global examples from various retail companies, self-reflective questions and decisions-based questions to aid learning.
The Sensory Order and Other Writings on the Foundations of Theoretical Psychology (The Collected Works of F. A. Hayek #14)
by F. A. Hayek Viktor J. VanbergF. A. Hayek (1899–1992) was one of the leading voices in economic and social theory, but he also wrote on theoretical psychology, including in the landmark book The Sensory Order. Although The Sensory Order was not widely engaged with by either psychologists or social scientists at the time of publication, it is seen today as essential for fully understanding Hayek’s more well-known work. The latest addition to the University of Chicago Press’s Collected Works of F. A. Hayek series, The Sensory Order and Other Writings on the Foundations of Theoretical Psychology pairs the book, originally published in 1952, with additional essays related to The Sensory Order’s key themes, including a student paper from 1920 in which Hayek outlined the basic ideas he fully developed in the 1952 book. Rounding out the volume is an insightful introduction by editor Viktor Vanberg that sketches out the central problems Hayek was grappling with when he wrote The Sensory Order and the influential role this early thinking on theoretical psychology would play over the next six decades of his career. The book also features ample footnotes and citations for further reading, making this an essential contribution to the series.
The Sensory Order and Other Writings on the Foundations of Theoretical Psychology: An Inquiry Into The Foundations Of Theoretical Psychology (The Collected Works of F.A. Hayek #14)
by F.A HayekThe Sensory Order, first published in 1952, sets forth F. A. Hayek's classic theory of mind in which he describes the mental mechanism that classifies perceptions that cannot be accounted for by physical laws. Hayek's substantial contribution to theoretical psychology has been addressed in the work of Thomas Szasz, Gerald Edelman, and Joaquin Fuster.
Sensory Templates and Manager Cognition: Art, Cognitive Science And Spiritual Practices In Management Education (Palgrave Studies In Business, Arts And Humanities Ser.)
by Claus SpringborgThis book explores the role of art and spiritual practices in management education. It takes recent developments in cognitive science relating to the metaphorical and embodied nature of cognition as its starting point. Introducing the concept of ‘sensory templates’, Springborg demonstrates how managers unconsciously understand organizational situations and actions as analogous to concrete sensorimotor experiences, such as pushing, pulling, balancing, lifting, moving with friction, connecting and moving various substances. Real-life management and leadership case studies illustrate how changing the sensory templates one uses to understand a particular situation can increase managerial efficiency and bring simple solutions to problems that have troubled managers for years. Sensory Templates and Manager Cognition will be of interest to scholars and students of managerial cognition, leadership and neuroscience, as well as practising managers and management educators.
Sensuous Learning for Practical Judgment in Professional Practice: Volume 1: Arts-based Methods (Palgrave Studies in Business, Arts and Humanities)
by Elena P. Antonacopoulou Steven S. TaylorThe first volume of this ground-breaking book critically examines how and why arts-based methods such as choir conducting workshops and dialogue improvisation can make a difference in improving professional practice. Taking a ‘human-centred’ approach, it delivers an insightful account of what these approaches do differently to achieve a new mode of learning – ‘sensuous learning’ – that cultivates professional judgment to serve the common good, simultaneously supporting personal and collective growth. The chapters present cutting edge examples of multiple ways arts-based methods underpin learning arenas for expanding leadership and improving professional practice. The reflexivity cultivated through these learning arenas has the unique potential to improve professional practice, not merely by enhancing competence but also by cultivating character and conscience, which is central in making judgments that serve the common good. These benefits are relevant for professional practitioners sharpening the skills and behaviours needed in organisations, including creativity, diversity, imagination, and improvisation.
Sensuous Learning for Practical Judgment in Professional Practice: Volume 2: Arts-based Interventions (Palgrave Studies in Business, Arts and Humanities)
by Elena P. Antonacopoulou Steven S. TaylorThe second volume of this ground-breaking book critically examines the effect of arts-based methods in combination as arts-based interventions in improving professional practice, from deinstitutionalization to the counteraction of destructive leadership. Taking a ‘human-centred’ approach, it delivers an insightful account of what these approaches do differently to achieve a new mode of learning – ‘sensuous learning’ – that cultivates professional judgment to serve the common good, simultaneously supporting personal and collective growth. The chapters present cutting edge examples of multiple ways arts-based interventions underpin learning arenas for expanding leadership and improving professional practice. The reflexivity cultivated through these learning arenas has the unique potential to improve professional practice, not merely by enhancing competence but also by cultivating character and conscience, which is central in making judgments that serve the common good. These benefits are relevant for professional practitioners sharpening the skills and behaviours needed in organisations, including creativity, diversity, imagination, and improvisation.
El sentido común emprendedor: Pensá, decidí e invertí distinto
by Ariel ArrietaTodo el tiempo tomamos decisiones basadas en nuestro sentido común. Pocas veces nos permitimos reflexionar sobre este proceso que influye en nuestro día a día sin darnos cuenta. El libro propone revisarlo y contrastarlo con el sentido común emprendedor, analizando el proceso de aprendizaje en el que intervienen valores, creencias y principios. Todo el tiempo tomamos decisiones basadas en nuestro sentido común. Pocas veces nos permitimos reflexionar sobre este proceso que influye en nuestro día a día sin darnos cuenta. Para Ariel Arrieta, el sentido común emprendedor no es un chip con el que nacemos o una verdad revelada que se encuentra en la charla con un pariente, un socio, un profesor, un mentor o un amigo. Se trata de un proceso de aprendizaje continuo y personal en el que intervienen valores, creencias y principios que, con el tiempo, nos ayudarán a responder de manera natural y eficiente a una gran cantidad de situaciones. El libro propone un camino de revisión de nuestros supuestos y del proceso por medio del cual tomamos decisiones (nuestro sentido común) y lo contrasta con el sentido común emprendedor. Este proceso de aprendizaje continuo nos llevará a repasar nuestro sistema de valores, creencias y principios en el que basamos nuestras decisiones más intuitivas. Estructurado con un resumen ejecutivo y tres partes temáticas, busca simplificar la lectura por áreas de interés. En la primera parte se concentra en principios generales que rigen nuestra vida diaria y plantea algunos fundamentos filosóficos. En la segunda, detalla las normas y los valores que rigen la mayoría de las decisiones de los emprendedores. En la tercera se dedica a las maneras en que el sentido común influye en el análisis de inversiones y la propensión al riesgo que cada uno puede tomar. Arrieta, muy ligado al origen de las punto.com y a las compañías de tecnología, autor de Aprender a emprender (2013) y actualmente al frente de NXTP Labs -el fondo de inversión de start-ups de tecnología más activo de América Latina-, ofrece toda su experiencia y conocimiento en un libro que funcionará como una brújula, un faro que mostrará e iluminará el camino hacia el éxito.
The Sentient Enterprise: The Evolution of Business Decision Making
by Oliver Ratzesberger Mohanbir Sawhney Thomas H. DavenportMohan and Oliver have been very fortunate to have intimate views into the data challenges that face the largest organizations and institutions across every possible industry—and what they have been hearing about for some time is how the business needs to use data and analytics to their advantage. They continually hear the same issues, such as: We're spending valuable meeting time wondering why everyone's data doesn't match up. We can't leverage our economies of scale while remaining agile with data. We need self-serve apps that let the enterprise experiment with data and accelerate the development process. We need to get on a more predictive curve to ensure long-term success. To really address the data concerns of today's enterprise, they wanted to find a way to help enterprises achieve the success they seek. Not as a prescriptive process—but a methodology to become agile and leverage data and analytics to drive a competitive advantage. You know, it's amazing what can happen when two people with very different perspectives get together to solve a big problem. This evolutionary guide resulted from the a-ha moment between these two influencers at the top of their fields—one, an academic researcher and consultant, and the other, a longtime analytics practitioner and chief product officer at Teradata. Together, they created a powerful framework every type of business can use to connect analytic power, business practices, and human dynamics in ways that can transform what is currently possible.
Sentient Jet: The Uber of Private Jets
by Anat Keinan Sandrine CrenerFounded in 1999 in the Boston area, Sentient Jet had become a leading private aviation company in the United States. Its success was built on the introduction of a groundbreaking membership program that offered business travelers the flexibility and convenience of flying private aircraft for their personal and business needs at an outstanding and unparalleled value. Sentient functioned differently and more efficiently than traditional charter companies: it used an open fleet model, renting jets from a pool of certified charter companies. Thanks to its innovative business model and proprietary technology platform, the firm was providing its clients with all the benefits of owning a fleet of aircraft with none of the associated costs and commitments. Its fares were typically 20% to 30% lower than those of its competitors. In a nutshell, Sentient Jet had invented the Uber of private jets before Uber even existed. With over 15 years of experience, the company was serving more than 5,000 cardholders, and Andrew Collins, president of Sentient Jet, was considering various strategies to double the company's size in the next few years.
Sentient Strategy: How to Create Market-Dominating Strategies in Turbulent Economies
by Alan WeissNo pre-pandemic strategy is effective anymore. None. Not for organizations large or small, for-profit or non-profit, domestic or global. Claims of a "return to normal" or "the new normal" are ridiculous. What we’re facing is really a "new reality," and that reality is the need for agile strategic decisions and pragmatic views of the future. That means that strategy formulation can be reduced to a few days and the view of the future can only be 12–18 months. This is the antithesis of Peter Drucker’s approach to strategy, but his highly effective approach was developed at GM three quarters of a century ago. It’s time to move on. Alan Weiss has developed an original and completely new approach to strategy which thus far has certified over 100 people globally, delivering this approach to scores of firms of all types in four countries. More than two dozen firms are using this approach. Sentient Strategy is based on two modern dimensions: awareness of the environment in which the organization exists and has influence, and consciousness of the impact of actions being considered. The old SWOT (strengths, weaknesses, opportunities, threats) approaches are currently equivalent to riding down the freeway on a horse. We must drop the hubris that has led us to believe we can see years ahead and anticipate what’s coming. No one predicted the Internet No one predicted the latest pandemic. It’s time to turn volatility and disruption on their heads and use them as offensive weapons in the marketplace instead of trying to protect ourselves from them. Imagine a strategy that an organization can formulate in just a day or so, revisit easily and frequently, and design a series of shorter-term, viable futures. "Sentient" means "perceptive" and "self-aware." It doesn’t mean "one size fits all" from a cookie-cutter firm’s approach to strategy. Alan Weiss equips the reader to consider using this approach independently. These are new times—a new reality, a "no normal™"—hence, it’s ridiculous to use old approaches to strategy. There’s a clear reason why Sears didn’t morph into Amazon and why Hertz surrendered its number one spot to Enterprise.
Sentiment in the Forex Market
by Jamie SaetteleCrowds move markets and at major market turning points, the crowds are almost always wrong. When crowd sentiment is overwhelmingly positive or overwhelmingly negative ? it's a signal that the trend is exhausted and the market is ready to move powerfully in the opposite direction. Sentiment has long been a tool used by equity, futures, and options traders. In Sentiment in the Forex Market, FXCM analyst Jaime Saettele applies sentiment analysis to the currency market, using both traditional and new sentiment indicators, including: Commitment of Traders reports; time cycles; pivot points; oscillators; and Fibonacci time and price ratios. He also explains how to interpret news coverage of the markets to get a sense of when participants have become overly bullish or bearish. Saettele points out that several famous traders such as George Soros and Robert Prechter made huge profits by identifying shifts in crowd sentiment at major market turning points. Many individual traders lose money in the currency market, Saettele asserts, because they are too short-term oriented and trade impulsively. He believes retail traders would be much more successful if they adopted a longer-term, contrarian approach, utilizing sentiment indicators to position themselves at the beginning points of major trends.
Sentiment Indicators: Renko, Price Break, Kagi, Point and Figure - What They Are and How to Use Them to Trade (Bloomberg #124)
by Abe CofnasA practical guide to profiting from the proper use of sentiment indicators In Sentiment Indicators, noted trading expert Abe Cofnas draws on his own trading and training experience as he shares his knowledge about the latest techniques and strategies for using Renko, price break, Kagi, and point and figure tools to successfully analyze all markets. Written with the serious trader in mind, Sentiment Indicators offers key information on these potential-filled tools and how to use each in shaping trading strategies. Along the way, it provides a practical overview of how to implement these little-known indicators and why each can enhance your trading endeavors. Shows how these indicators work in different markets: futures, equities, forex, and others Provides a solid understanding of charting techniques and uses real-world examples to illustrate strategies and tactics Presents new sentiment research that analyzes word mining and what it means for markets From historical context and Robot Trading alerts to the critical factors of a trading system, Sentiment Indicators presents a proven approach to trading that will help you identify conditions that have a high probability of profit.
Sentiment, Reason, and Law: Policing in the Republic of China on Taiwan (Police/Worlds: Studies in Security, Crime, and Governance)
by Jeffrey T. MartinWhat if the job of police was to cultivate the political will of a community to live with itself (rather than enforce law, keep order, or fight crime)? In Sentiment, Reason, and Law, Jeffrey T. Martin describes a world where that is the case.The Republic of China on Taiwan spent nearly four decades as a single-party state under dictatorial rule (1949–1987) before transitioning to liberal democracy. Here, Martin describes the social life of a neighborhood police station during the first rotation in executive power following the democratic transition. He shows an apparent paradox of how a strong democratic order was built on a foundation of weak police powers, and demonstrates how that was made possible by the continuity of an illiberal idea of policing. His conclusion from this paradox is that the purpose of the police was to cultivate the political will of the community rather than enforce laws and keep order.As Sentiment, Reason, and Law shows, the police force in Taiwan exists as an "anthropological fact," bringing an order of reality that is always, simultaneously and inseparably, meaningful and material. Martin unveils the power of this fact, demonstrating how the politics of sentiment that took shape under autocratic rule continued to operate in everyday policing in the early phase of the democratic transformation, even as a more democratic mode of public reason and the ultimate power of legal right were becoming more significant.
Sentimental Economy
by Edoardo NesiIn a warm, perceptive essay that touches on economics, fashion, literature, and politics, the Strega Prize–winning author of Story of My People reflects on the seismic shifts of 2020 and the diverse ways we&’re adapting.Attempting to make sense of the incredible upheaval of 2020—from the devastating impact of COVID-19 to the sudden loss of his father—Edoardo Nesi considers the changing global economy and its effect on our lives. He shares the stories of Alberto Magelli, a small textile entrepreneur; Livia Firth, a prominent advocate for sustainability; Elisa Martelli, a young Sangiovese winemaker; Enrico Giovannini, a leading economist and statistician; Rino Pratesi, a proud butcher from the heart of Tuscany; and more. From the overworked to the unemployed, we&’re all grappling with difficult questions about our current disorienting world: Will we ever feel healthy again, and what will it take to regain &“normality?&” What does progress mean today? Have science and technology let us down? What will the increased prevalence of remote working mean for our cities, and for our lifestyles generally? Deftly weaving together the personal and the economic, Nesi takes us on a fascinating journey to understanding.
Sentimental Materialism: Gender, Commodity Culture, and Nineteenth-Century American Literature
by Lori MerishIn Sentimental Materialism Lori Merish considers the intricate relationship between consumption and womanhood in the late eighteenth and nineteenth centuries. Taking as her starting point a diversity of cultural artifacts--from domestic fiction and philosophical treatises to advice literature and cigars--Merish explores the symbolic functions they served and finds that consumption evolved into a form of personal expressiveness that indicated not only a woman's wealth and taste but also her race, class, morality, and civic values. The discursive production of this new subjectivity--the feminine consumer--was remarkably influential, helping to shape American capitalism, culture, and nation building.The phenomenon of female consumption was capitalism's complement to male production: It created what Merish calls the "Other Protestant Ethic,"a feminine and sentimental counterpart to Max Weber's ethic of hard work, economic rationality, and self-control. In addition, driven by the culture's effort to civilize the "cannibalistic" practices of ethnic, class, and national otherness, appropriate female consumerism, marked by taste and refinement, identified certain women and their families as proper citizens of the United States. The public nature of consumption, however, had curiously conflicting effects: While the achievement of cultured material circumstances facilitated women's civic agency, it also reinforced stereotypes of domestic womanhood.Sentimental Materialism's inquiry into middle-class consumption and accompanying ideals of womanhood will appeal to readers in a variety of disciplines, including American studies, cultural studies, feminist theory, and cultural history.
The Sentimental Touch: The Language of Feeling in the Age of Managerialism
by Aaron RitzenbergBetween 1850 and 1940, with the rise of managerial capitalism in the United States, the most powerful businesses ceased to be family owned, instead becoming sprawling organizations controlled by complex bureaucracies. Sentimental literature—work written specifically to convey and inspire deep feeling—does not seem to fit with a swiftly bureaucratizing society. Surprisingly, though, sentimental language persisted in American literature, even as a culture of managed systems threatened to obscure the power of individual affect. The Sentimental Touch explores the strange, enduring power of sentimental language in the face of a rapidly changing culture. Analyzing novels by Harriet Beecher Stowe, Mark Twain, Sherwood Anderson, and Nathanael West, the book demonstrates that sentimental language changes but remains powerful, even in works by authors who self-consciously write against the sentimental tradition. Sentimental language has an afterlife, enduring in American literature long after authors and critics declared it dead, insisting that human feeling can resist a mechanizing culture and embodying, paradoxically, the way that literary conventions themselves become mechanical and systematic.
SEO And Search Marketing In A Week: Search Engine Optimization And Search Engine Marketing Made Easy In Seven Simple Steps
by Nick SmithSEO and Search Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you really need to know in just seven short chapters. From stripping away the mystique from SEO and SEM, to uncovering the meaning of jargon and acronyms such as pay-per-click advertising (PPC), backlinking, social signals and algorithms, you'll discover how to structure your website to deliver what the search engines are looking for and to promote it to the world.This book distils the most practical search engine optimization (SEO) and search engine marketing (SEM) insights into easy-to-digest bite-sized chunks, giving you a basic knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, SEO And Search Marketing In A Week is your fastest route to success:- Sunday: An introduction to search engines and SEO- Monday: Keyword research- Tuesday: On-page optimization- Wednesday: Off-page optimization- Thursday: Getting other traffic sources to your website- Friday: Pay-per-click traffic: making it work for you- Saturday: Monitoring and managing your progressABOUT THE SERIESIn A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.
The SEO Battlefield: Winning Strategies for Search Marketing Programs
by Anne Ahola WardWelcome to the battlefield. Every day, companies ranging from startups to enterprises fight to achieve high search rankings, knowing that previous success can quickly vanish. With this practical guide, you’ll learn how to put search engine optimization (SEO) methodology into practice, including the research, data analysis, and constant experimentation required to build an SEO program specific to your organization that can help you improve search results.Running a successful SEO program requires a team with a mix of skills, including marketing, analytics, website development, and automation. Author Anne Ahola Ward walks marketers and developers through SEO essentials and provides real-world case studies of successful and not-so-successful SEO programs. You’ll quickly understand why this is both an exciting and critical time to adopt SEO in your organization.Perform keyword goals and research, and spot search trendsUnderstand the motivation and creativity of the SEO mindsetRun a campaign to generate traffic and measure the resultsUse mobile and platform-agnostic strategies for search growthDemonstrate the value of your search marketing effortsInclude web development in your SEO program—everything from quick updates to UX/UI strategyLearn the sweetest way to run and report on an search program
SEO Optimización de Motores de Búsqueda (Absurdamente) Fácil
by Michael Clarke Carlos Corzo FernándezUn manual sencillo para convertirte en un experto en La Optimización de Motores de Búsqueda. Logra figurar siempre, en los primeros resultados de búsqueda que, arroje Google, referentes al contenido de tu página web; utiliza vínculos de respaldo (backlinks), haciendo presencia en los blogs, foros de discusión y en las páginas de mejor reputación... Haz que tu negocio sea el de mayor influencia en todas las redes sociales, y aprovecha las herramientas que Google te ofrece gratuitamente, para consolidar tu Autoridad en la red.
Seoul Man: A Memoir of Cars, Culture, Crisis, and Unexpected Hilarity Inside a Korean Corporate Titan
by Frank AhrensRecounting his three years in Korea, the highest-ranking non-Korean executive at Hyundai sheds light on a business culture very few Western journalists ever experience, in this revealing, moving, and hilarious memoir.When Frank Ahrens, a middle-aged bachelor and eighteen-year veteran at the Washington Post, fell in love with a diplomat, his life changed dramatically. Following his new bride to her first appointment in Seoul, South Korea, Frank traded the newsroom for a corporate suite, becoming director of global communications at Hyundai Motors. In a land whose population is 97 percent Korean, he was one of fewer than ten non-Koreans at a company headquarters of thousands of employees.For the next three years, Frank traveled to auto shows and press conferences around the world, pitching Hyundai to former colleagues while trying to navigate cultural differences at home and at work. While his appreciation for absurdity enabled him to laugh his way through many awkward encounters, his job began to take a toll on his marriage and family. Eventually he became a vice president—the highest-ranking non-Korean at Hyundai headquarters.Filled with unique insights and told in his engaging, humorous voice, Seoul Man sheds light on a culture few Westerners know, and is a delightfully funny and heartwarming adventure for anyone who has ever felt like a fish out of water—all of us.
Separable Optimization: Theory and Methods (Springer Optimization and Its Applications #177)
by Stefan M. StefanovIn this book, the theory, methods and applications of separable optimization are considered. Some general results are presented, techniques of approximating the separable problem by linear programming problem, and dynamic programming are also studied. Convex separable programs subject to inequality/ equality constraint(s) and bounds on variables are also studied and convergent iterative algorithms of polynomial complexity are proposed. As an application, these algorithms are used in the implementation of stochastic quasigradient methods to some separable stochastic programs. The problems of numerical approximation of tabulated functions and numerical solution of overdetermined systems of linear algebraic equations and some systems of nonlinear equations are solved by separable convex unconstrained minimization problems. Some properties of the Knapsack polytope are also studied. This second edition includes a substantial amount of new and revised content. Three new chapters, 15-17, are included. Chapters 15-16 are devoted to the further analysis of the Knapsack problem. Chapter 17 is focused on the analysis of a nonlinear transportation problem. Three new Appendices (E-G) are also added to this edition and present technical details that help round out the coverage. Optimization problems and methods for solving the problems considered are interesting not only from the viewpoint of optimization theory, optimization methods and their applications, but also from the viewpoint of other fields of science, especially the artificial intelligence and machine learning fields within computer science. This book is intended for the researcher, practitioner, or engineer who is interested in the detailed treatment of separable programming and wants to take advantage of the latest theoretical and algorithmic results. It may also be used as a textbook for a special topics course or as a supplementary textbook for graduate courses on nonlinear and convex optimization.