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Business Travel and Tourism
by John Swarbrooke Susan Horner'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective. With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including:* The global business tourism market* The design of business tourism facilities* The role of the destination in business travel and tourism* The social, economic, and environmental impacts of business tourism* The ethical dimension of business tourism* The marketing of business tourism products* The impact of new technologies on the business tourism market* How to organise successful conferences, exhibitions, and incentive travel packagesCase studies include Disneyland Paris, Hong Kong, Amsterdam RAI International Exhibition and Congress Centre, Hilton, Page and Moy Marketing, Lufthansa, Air France, and Legoland UK.'Business Travel and Tourism' is the first text to offer a comprehensive overview of the growing but neglected area of business tourism. With the use of a wide range of up-to-date case studies and major practical exercises to help students to broaden and deepen their understanding of this area of tourism, it is an invaluable text for all students on travel and tourism courses at degree and BTEC/HND level, or those taking tourism options in leisure, business studies, hospitality management or geography.
Consumer Behaviour in Tourism
by John Swarbrooke Susan HornerConsumer Behaviour in Tourism takes a broad view of tourism and looks at consumer behaviour in a number of sectors including: * tour operation * tourist destinations * hospitality * visitor attractions * retail travel * transportNow fully revised and updated, the second edition of this bestselling text looks provides an international perspective on consumer behaviour in tourism through the use of numerous examples and case studies drawn from a range of different regions of the world; an exploration of national differences in consumer culture; the dissemination of research findings and concepts from a number of different regions of the world. This second edition includes new chapters on ecotourists, destination image and choice, terrorism and the tourism market, the internet and tourist behaviour and the rise of the no frills markets. It also includes new material on health concerns and government travel advice, events and festivals, business travel, national and cultural differences and more.Each chapter features conclusions, discussion points and essay questions, and exercises, at the end, to help tutors direct student-centred learning and to allow the reader to check their understanding of what they have read. Cases include: Las Vegas, Nevada, USA; Currency exchange rates as a determinant of tourist behaviour; The adventure tourism market in the USA and New Zealand; The Chinese tourism market; The Islamic tourism market; The impact of terrorism on tourist behaviour; The health tourism market including cosmetic surgery tourism; The UK outbound market; The international conference market; Travellers experience websites; The international theme park market; The festivals and events market around the world 'Dark' tourism
Consumer Behaviour in Tourism
by John Swarbrooke Susan HornerNow fully revised and updated, the third edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourists behaviour in political, social and economic context and how this knowledge can be used to manage and market effectively in a variety of tourism sectors including: tourism operations, tourist destinations, hospitality, visitor attractions, retail travel and transport. This third edition has been updated to include: New material on the impacts of IT on research and marketing communications, the rise and influence of social media and virtual technology, the growth in the interest of sustainable tourism products including slow food, the experience economy and new consumer experiences including fulfilment. New international case studies throughout including growth regions such as the Middle East, Russia, Europe, China, India and Brazil. New companion website including Power point slides and a case archive. Each chapter features conclusions, discussion points and essay questions, and exercises, at the end, to help tutors direct student-centred learning and to allow the reader to check their understanding of what they have read. This book is an invaluable resource for students following tourism courses.
International Cases in Tourism Management
by John Swarbrooke Susan HornerInternational Cases in Tourism Management includes:* Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as ecotourism and cultural tourismThe case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.
Leisure Marketing
by John Swarbrooke Susan HornerDivided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: Disneyland Resort, Paris: The Marketing Mix Manchester United Football Club: Marketing the Brand The Growth of the Online Retail Travel Market Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.
Social Spending in Mexico: Needs, Priorities and Reforms (Imf Working Papers)
by Swarnali Ahmed Hannan, Juan Pablo Cuesta Aguirre and David BartoliniA report from the International Monetary Fund.
Good Values, Great Business
by Br. Prasanna Swaroopa T D ChandrasekharThere is scepticism regarding the role of values in business. Values are at best implemented as checklists and codes of conduct and not as a fundamental way of enhancing stakeholder well-being, including employees, customers, vendors and the larger ecosystem. Organizations take note of values only when instances of ethical malpractices surface—be it financial, gender-based, intellectual property and so on. Values bring out the best in individuals, teams and the organization by establishing a strong foundation for actions and interactions. Right from improving the effectiveness of day-to-day meetings to creating a culture of creativity and innovation, values form the substratum for every aspect and functioning of the organization. This book establishes a strong rationale for instilling values in business organizations by demonstrating how values are the foundation for excellence, productivity, creativity, quality and for creating a stress-free work environment. By presenting experiences, challenges, inspirations and conflicts regarding values, the book will help employees at all levels strengthen their conviction regarding values at the workplace. Addressing managers at all levels and the leadership, the book pragmatically discusses how to build and nurture a values-based culture in the organization. The authors examine the subject of values from the point of view of each individual’s personal journey, and finally delve into the crucial topic of values-based leadership, which is indispensable for a culture of values
Routledge Handbook on Gender in Tourism: Views on Teaching, Research and Praxis
by Magdalena Petronella Swart Wenjie Cai Yang, Elaine Chiao Ling Albert Nsom KimbuThis comprehensive handbook delves into the multifaceted dimensions of the role of gender in tourism, spanning education, research, and practice. With 40 international contributions from leading thinkers in the field, this book brings together diverse themes such as entrepreneurship, mobility, sustainability, and sexuality. In doing so it shatters traditional boundaries and dissects how gender influences perceptions, experiences, and opportunities, advocating for equality and challenging entrenched power dynamics. Informed by the United Nation's Gender Equality goals, this handbook champions the potential of gender-aware tourism to reshape the world by fostering inclusivity, empowerment, and understanding. It adopts diverse insights, encompassing feminist and queer perspectives, challenging norms, and exploring marginalised voices. By dissecting gender in educational, entrepreneurial, and research contexts, it unveils hidden dynamics. This book empowers readers to grasp the breadth of gender's role and equips them with tools to foster equality and reshape the tourism landscape, while making suggestions for future research agendas.This book is intended for scholars, educators, researchers, government officials and practitioners in the fields of gender studies, tourism, education, entrepreneurship, employment, mobility, research, sustainability, and sexuality.
Neuroscience for Leadership
by Tara Swart Kitty Chisholm Paul BrownLeadership can be learned: new evidence from neuroscience clearly points to ways that leaders can significantly improve how they engage with and motivate others, allowing them and their organizations to continue discovering their potential. This book provides leaders and managers with a guide to practical, effective actions, based on neuroscience, explained in an accessible way. It focuses on the competencies and capabilities that leaders and managers need, to think creatively, take good decisions, improve their performance and resilience, deal with complexity, incentivize, and innovate, rather than focusing on brain regions or even functional pathways within the brain. This book comes from three authors who combine knowledge and experience in applied neuroscience, psychiatry, organizational psychology, learning and leadership coaching at a world class level.
BOC Group: Ohmeda (A)
by Gordon Swartz Rowland T. Moriarty Jr.The president of Ohmeda, a wholly owned company of the BOC Group, plans to grow the company's medical equipment sales from $95 million in 1985 to $158 million in five years by focusing on the sale of "high-tech" equipment. At the same time, the president expects to sell Ohmeda's medical supplies business ($22 million in sales) and to transfer its medical gases business ($27.2 million in sales) to another business unit of the BOC Group. The changes in Ohmeda's products combined with the planned growth in medical equipment cause the president to reassess Ohmeda's marketing system. The new strategic thrust requires him to review the role of Ohmeda's direct sales and dealer sales coverage. In doing so he evaluates the economics of three options: 1) continuing with Ohmeda's present system, 2) eliminating dealer sales coverage, and 3) specializing salespeople by product group.
Signode Industries, Inc. (B)
by Gordon Swartz Rowland T. Moriarty Jr.Describes whether the company adopts the price-flex policy discussed in the (A) case. Price increase in steel strapping raw materials is rescinded by steel industry.
Signode Industries, Inc. (C)
by Gordon Swartz Rowland T. Moriarty Jr.Continues the discussion of the price-flex policy described in the (A) case and the (B) case.
Signode Industries, Inc. (D)
by Gordon Swartz Rowland T. Moriarty Jr.Signode's packaging division president makes a final decision on the price-flex policy.
New Money: How Payment Became Social Media
by Lana SwartzA new vision of money as a communication technology that creates and sustains invisible—often exclusive—communities One of the basic structures of everyday life, money is at its core a communication media. Payment systems—cash, card, app, or Bitcoin—are informational and symbolic tools that integrate us into, or exclude us from, the society that surrounds us. Examining the social politics of financial technologies, Lana Swartz reveals what&’s at stake when we pay. This accessible and insightful analysis comes at a moment of disruption: from &“fin‑tech&” startups to cryptocurrencies, a variety of technologies are poised to unseat traditional financial infrastructures. Swartz explains these changes, traces their longer histories, and demonstrates their consequences. She shows just how important these invisible systems are. Getting paid and paying determines whether or not you can put food on the table. The data that payment produces is uniquely revelatory—and newly valuable. New forms of money create new forms of identity, new forms of community, and new forms of power.
Power Failure: The Inside Story Of The Collapse Of Enron
by Mimi Swartz Sherron Watkins"They're still trying to hide the weenie," thought Sherron Watkins as she read a newspaper clipping about Enron two weeks before Christmas, 2001. . . It quoted [CFO] Jeff McMahon addressing the company's creditors and cautioning them against a rash judgment. "Don't assume that there is a smoking gun. " Sherron knew Enron well enough to know that the company was in extreme spin mode... Power Failure is the electrifying behind-the-scenes story of the collapse of Enron, the high-flying gas and energy company touted as the poster child of the New Economy that, in its hubris, had aspired to be "The World's Leading Company," and had briefly been the seventh largest corporation in America. Written by prizewinning journalist Mimi Swartz, and substantially based on the never-before-published revelations of former Enron vice-president Sherron Watkins, as well as hundreds of other interviews, Power Failure shows the human face beyond the greed, arrogance, and raw ambition that fueled the company's meteoric rise in the late 1990s. At the dawn of the new century, Ken Lay's and Jeff Skilling's faces graced the covers of business magazines, and Enron's money oiled the political machinery behind George W. Bush's election campaign. But as Wall Street analysts sang Enron's praises, and its stock spiraled dizzyingly into the stratosphere, the company's leaders were madly scrambling to manufacture illusory profits, hide its ballooning debt, and bully Wall Street into buying its fictional accounting and off-balance-sheet investment vehicles. The story of Enron's fall is a morality tale writ large, performed on a stage with an unforgettable array of props and side plots, from parking lots overflowing with Boxsters and BMWs to hot-house office affairs and executive tantrums. Among the cast of characters Mimi Swartz and Sherron Watkins observe with shrewd Texas eyes and an insider's perspective are: CEO Ken Lay, Enron's "outside face," who was more interested in playing diplomat and paving the road to a political career than in managing Enron's high-testosterone, anything-goes culture; Jeff Skilling, the mastermind behind Enron's mercenary trading culture, who transformed himself from a nerdy executive into the personification of millennial cool; Rebecca Mark, the savvy and seductive head of Enron's international division, who was Skilling's sole rival to take over the company; and Andy Fastow, whose childish pranks early in his career gave way to something far more destructive. Desperate to be a player in Enron's deal-making, trader-oriented culture, Fastow transformed Enron's finance department into a "profit center," creating a honeycomb of financial entities to bolster Enron's "profits," while diverting tens of millions of dollars into his own pockets An unprecedented chronicle of Enron's shocking collapse, Power Failure should take its place alongside the classics of previous decades - Barbarians at the Gate and Liar's Poker - as one of the cautionary tales of our times. From the Hardcover edition.
Quality Improvement Customers Didn't Want (HBR Case Study and Commentary)
by Teresa A. Swartz Eric Hanselman Christopher A. Swan Mary Jane Bitner Mary Jo Bitner Dawn Iacobucci Terri Capatosto Thomas O. JonesIs investing in new technology always the right choice for a company and its customers? Allan Moulter, the CEO of Quality Care, isn't sure he wants to invest in the computerized reception system that consultant Jack Zadow has outlined for him. But in this HBR case study, the argument Zadow makes is impossible to ignore. Quality Care's rivals have invested in similar systems or are planning to do so. The new system promises to take care of routine busywork, freeing staff up for other interactions with patients. It seems as if the competition hasn't even cut staff and is counting on increased customer retention to pay for the investment. And yet, Quality Care's surveys of its own customers show that they prefer the human touch when checking in. How would customers feel if the first "person" they met when they came in the door turned out to be a machine? Six experts weigh the costs and benefits of technology in a service industry. In 96106 and 96106Z, commentators Thomas O. Jones, Mary Jo Bitner, Eric Hanselman, Christopher A. Swan, Teresa A. Swartz, and Terri Capatosto offer advice on this fictional case study.
Handbook of Services Marketing and Management
by Teresa A. Swartz Professor Dawn IacobucciThe Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues. A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shorter, more focused `mini' chapters. This variation enables the book to provide broader coverage through the inclusion of more topics.
Urban Finance Under Siege
by Thomas R. Swartz Frank J. BonelloAn account of the later years of Tsarism. Witte presents portraits of the statesmen around him, explains the problem of bringing the economy to a level commensurate with Russia's putative position as the greatest land power in the world and the effort to create a constitutional monarchy.
Funding Sources for Science & Technology Start-ups in India
by Arjun Swarup Rachna Tahilyani Tarun KhannaIndia's start-up ecosystem is amongst the largest globally, with a variety of funding options from angel investors, venture capital and corporate venture capital to debt. Classic consumer focused start-ups which look to leverage technology have been able to raise significant amounts of capital but the situation is more challenging for deep science and technology focused startups. This note focuses on these issues and the factors behind them.
Applying Risk-Sharing Finance for Economic Development: Lessons from Germany (Political Economy of Islam)
by Putri Swastika Abbas MirakhorThis book examines the application of risk-sharing finance as a national economic policy in history and how it stimulated economic recovery during a short period in Germany between 1933 and 1935. Economic history indicates that risk-sharing instruments have promoted socio-economic development in many parts of the world while risk-shifting methods have imposed huge socio-economic costs on many nations, leading to debt slavery on individual members. This book highlights lessons to be learned from history and argues that risk-sharing is a powerful tool for generating rapid economic recovery and resumption of growth.
Soap Opera
by Alecia SwasyBehind Procter & Gamble's wholesome image is a control-obsessed company so paranoid that Wall Street analysts, employees, and the chairman himself refer to it as "the Kremlin." P&G's wealth and power ensure that it gets what it wants, from tax breaks to the eager services of Washington lobbyists. In this explosive expose, Wall Street Journal reporter Alecia Swasy tells the chilling story of life within P&G. Wonderfully readable, impeccably researched, Soap Opera is a sobering look at the price of success in American business.
A Wall Street Guidebook for Journalism and Strategic Communication
by Alecia SwasyA Wall Street Guidebook for Journalism and Strategic Communication provides media professionals with the savvy they need to navigate the world of finance and money. Intimidated by the numbers and math involved in the corporate world? This book is for you. Author Alecia Swasy, a former reporter at the Wall Street Journal, leads readers through case studies that provide real-world insight into how Wall Street operates and how to best approach the world of money and finance. Swasy breaks down essential skills like how to read key financial statements, find and interpret key data on companies and employ that research in crafting compelling stories and messages for both readers and clients. The book also covers topics like the scorekeepers and watchdogs of Wall Street, the Securities and Exchange Commission, how to avoid illegal activity in reporting and research, understanding mergers and acquisitions, and the history and current state of Wall Street. This book is for students and professionals alike – whether in corporate communication, public relations or journalism – who want to gain the financial literacy necessary to succeed in today’s competitive marketplace. An online guide for professors includes discussion questions, assignments and time-tested pedagogical and classroom management tips: please visit www.routledge.com/9780367348069.
Encyclopedia of Sports Management and Marketing
by Dr Linda E. Swayne Professor Mark A DoddsRequest a FREE 30-day online trial to this title at www.sagepub.com/freetrial_sroThis four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.
Participative Management: An Analysis of its Effect on Productivity (Routledge Library Editions: Employee Ownership and Economic Democracy #13)
by Dr Michael SwearingenThis study, first published in 1997, examines the relationship between the style of management used and the level of productivity, measured in terms of the organization’s financial stability. Other variables examined include the age of the top level managers, their educational level, the size and age of the organization, and the organization’s physical parameters. By determining whether or not productivity is affected by the use of a participative style of management, the author is laying the groundwork for making companies more competitive.
Moroccan Mirages: Agrarian Dreams and Deceptions, 1912-1986
by Will D. SwearingenThis is an account of the economic policy in Morocco, a French Colony.