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Between Two Worlds: My Life and Captivity in Iran
by Roxana SaberiA chronicle of the Iranian-American journalist's imprisonment, as well as a look at Iran and its political tensions.
Fascinate: Your 7 Triggers to Persuasion and Captivation
by Sally HogsheadA newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers.In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination.Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway:• Which brand of frozen peas you pick in the case• Which city, neighborhood, and house you choose• Which profession and company you join• Where you go on vacation• Which book you buy off the shelfStructured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.
Pulitzer: A Life in Politics, Print, and Power
by James McGrath MorrisLike Alfred Nobel, Joseph Pulitzer is better known today for the prize that bears his name than for his contribution to history. Yet, in nineteenth-century industrial America, while Carnegie provided the steel, Rockefeller the oil, Morgan the money, and Vanderbilt the railroads, Pulitzer ushered in the modern mass media. James McGrath Morris traces the epic story of this Jewish Hungarian immigrant's rise through American politics and into journalism where he accumulated immense power and wealth, only to fall blind and become a lonely, tormented recluse wandering the globe. But not before Pulitzer transformed American journalism into a medium of mass consumption and immense influence. As the first media baron to recognize the vast social changes of the industrial revolution, he harnessed all the converging elements of entertainment, technology, business, and demographics, and made the newspaper an essential feature of urban life. Pulitzer used his influence to advance a progressive political agenda and his power to fight those who opposed him. The course he followed led him to battle Theodore Roosevelt who, when President, tried to send Pulitzer to prison. The grueling legal battles Pulitzer endured for freedom of the press changed the landscape of American newspapers and politics. Based on years of research and newly discovered documents, Pulitzer is a classic, magisterial biography and a gripping portrait of an American icon.
Brocabulary: The New Man-i-festo of Dude Talk
by Daniel MaurerBro-cab-u-lary (n.): A revolutionary new lexicon for bonding with your brosPut down your BlackBerry, you PDA-hole, and step into the testosterzone with Brocabulary. Wax fandiloquent about your favorite team or have a fargone-versation at the bar. Brocabulary leaves the vagibberish to the chicks and shows you how to:Define your stripping point (the precise number of Jäger shots it takes to make a woman want to get naked with you).Conceal a bangover after a night of excessive sex.Elect yourself the next Abraham Drinkin' and make an Inebriation Proclamation ("Four whores and seven beers ago . . .").Stop brocrastinating!It's time to become everyone's guydol by leaving your mark on dudescussions for generations to come.
Guerrilla P.R. 2.0
by Michael LevineThe world's most widely used and seminal introduction to public relations-now fully revised and updated for the 21st century with online strategies that work Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars-and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success.
Guerrilla P.R.
by Michael LevineThe manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood's most successful publicists.
Spirit of Service: Your Daily Stimulus for Making a Difference
by HarperCollins PublishersInspired by President Obama’s call to national service, Spirit of Service is a daily devotional that will stir the soul and inspire every reader to meet the challenge of helping others with hope, energy, personal resources, and innovation. Offering 365 ways to serve, this self-help experience allows readers to look at all the ways that theycan get involved in service to others, from serving the person sitting next to them to their communities as a whole, from national service to actions that impact the world.
The House of Harper: The Making of a Modern Publisher
by Eugene ExmanAn updated edition of this definitive history of Harper—a fascinating look into the history of American letters from the unique perspective of one of the country’s most distinguished and enduring publishers—now with a new introduction that brings the book up to the present day. From Moby Dick to Huckleberry Finn—but not Alice in Wonderland, which was rejected—The House of Harper is a sweeping trip through American letters, offering anecdotes and stories about authors from Charles Dickens, Herman Melville, and Mark Twain to Thomas Wolfe, Aldous Huxley, and Edna St. Vincent Millay.
Know What Makes Them Tick: How to Successfully Negotiate Almost Any Situation
by Max Siegel G. F. Lichtenberg“Siegel shows us how to successfully navigate situations that may arise at work, in the home, or in personal relationships. More, he shows how, if the cards are played right, everyone walks away a winner—an empowering feeling if ever there was one.” — Chris Gardner, author of The Pursuit of Happyness and Start Where You Are “Winners attract winners and smart leaders attract smart followers…. If you want to grow both personally and professionally, then join the winners and leaders who find wisdom with Max Siegel." — Chuck Wielgus, CEO of USA Swimming From highly innovative and successful business executive Max Siegel comes a straightforward and original self-help book that will give readers the upper hand in almost any kind of negotiation process.
The Power of Eye Contact: Your Secret for Success in Business, Love, and Life
by Michael Ellsberg“Effective business networking depends on effective eye contact.” —Dr. Ivan Misner, author of Masters of Networking“The Power of Eye Contact is a must-read book if you want a lasting relationship—or want to deepen the one you’re in.”—Marie Forleo, author Make Every Man Want You“Both mysterious and rewarding, the text reveals the powerful secrets of using the eyes to connect with others.”—Rom Brafman, co-author of Sway: The Irresistible Pull of Irrational BehaviorThe secret to success in business, love, and life is The Power of Eye Contact. Author Michael Ellsberg provides an authoritative and extensive guide to mastering a potent force that can change your life.
Louder Than Words
by Joe Navarro Toni Sciarra PoynterInternational bestselling author and behavior expert Joe Navarro helps you successfully navigate the business world by understanding what your boss and coworkers are really thinking.Why is it that some people have all the elements of success--education, skills, integrity, motivation--but can't seem to move from effectiveness to excellence in their careers? Behavior expert Joe Navarro reveals the long-sought answer. Louder Than Words teaches how to master nonverbal intelligence, the ability to interpret and use nonverbal signals--in poker terms, "tells"--in business to assess and influence others. Drawing on his decades in the behavioral sciences, Navarro shows how to use his simple yet powerful "comfort/discomfort" model to decode what's really being said at meetings, interviews, negotiations, presentations, business meals, and more, including the casual exchanges that often impact decisions and reputations. Jump-start your career as you discover how to: Read body language to understand what clients, coworkers, interviewers, or interviewees are thinking, feeling, or intending, and discern nonverbal cues of concern, disagreement, or doubt--even over the phoneMaster the all-important first impression and use settings, seating, and gestures to inspire and captivate Recognize habits that send the wrong message, from nail biting to wearing inappropriate attire--and see what posture, work practices, workspaces, and even electronic habits say about peopleBecome culturally aware and gender-sensitive, from best handshake practices to personal space preferences Learn what the "comfort dividend" can do for you and your businessExplore how the concept of "curbside appeal" applies to you and your business, and can mean the difference between average and exceptionalUse Louder Than Words to close the deal, keep your customers, secure new ones, and lead your company with confidence. For job seekers looking to stand out from the pack, this book is your get-back-to-work bible.
Radical Collaboration
by James W. Tamm Ronald J. LuyetWhat is Your Collaborative Intention?James W. Tamm and Ronald J. Luyet provide tools that will increase your ability to collaborate. You will learn to be more aware of others and how to problem-solve and negotiate. Collaborative skills have never been more important, and these skills are absolutely necessary for today's workplace.Radical Collaboration is a how-to-manual for anyone who wants to create trusting, collaborative environments, and transform groups into motivated and empowered teams.It is an eye-opener for leaders, managers, HR professionals, agents, trainers, and consultants who are seeking constructive ways of getting the results they want.
Radical Collaboration
by Ronald J. Luyet James W. TammWhat is Your Collaborative Intention?James W. Tamm and Ronald J. Luyet provide tools that will increase your ability to collaborate. You will learn to be more aware of others and how to problem-solve and negotiate. Collaborative skills have never been more important, and these skills are absolutely necessary for today's workplace.Radical Collaboration is a how-to-manual for anyone who wants to create trusting, collaborative environments, and transform groups into motivated and empowered teams.It is an eye-opener for leaders, managers, HR professionals, agents, trainers, and consultants who are seeking constructive ways of getting the results they want.
Radical Collaboration
by Ronald J. Luyet James W. TammWhat is Your Collaborative Intention?James W. Tamm and Ronald J. Luyet provide tools that will increase your ability to collaborate. You will learn to be more aware of others and how to problem-solve and negotiate. Collaborative skills have never been more important, and these skills are absolutely necessary for today's workplace.Radical Collaboration is a how-to-manual for anyone who wants to create trusting, collaborative environments, and transform groups into motivated and empowered teams.It is an eye-opener for leaders, managers, HR professionals, agents, trainers, and consultants who are seeking constructive ways of getting the results they want.
Radical Collaboration
by Ronald J. Luyet James W. TammWhat is Your Collaborative Intention? James W. Tamm and Ronald J. Luyet provide tools that will increase your ability to collaborate. You will learn to be more aware of others and how to problem-solve and negotiate. Collaborative skills have never been more important, and these skills are absolutely necessary for today's workplace. Radical Collaboration is a how-to-manual for anyone who wants to create trusting, collaborative environments, and transform groups into motivated and empowered teams. It is an eye-opener for leaders, managers, HR professionals, agents, trainers, and consultants who are seeking constructive ways of getting the results they want.
C-Scape: Conquer the Forces Changing Business Today
by Larry Kramer“[Larry Kramer’s] MarketWatch.com is not just my favorite business website, it’s my personal homepage.” —Warren Buffett“[Larry Kramer] is the toughest and most ethical foe imaginable. His observations reflect a deep understanding of how the media works and what consumers want.” —Jim CramerFrom Larry Kramer, the founder of MarketWatch.com and former president of CBS Digital Media, comes a bold, pioneering report on what businesses must do to survive and thrive in the digital media revolution. Using case studies of companies such as Apple, Procter & Gamble, Netflix, and GE, Kramer not only draws a clear map of twenty-first century commerce, but charts the way forward. Readers wondering how to implement digital-age business strategies like those found in Clay Shirky’s Here Comes Everybody, Chris Anderson’s The Long Tail, or Jeff Jarvis’ What Would Google Do, look no further than Kramer’s groundbreaking C-Scape.
On Speaking Well: How to Give a Speech with Style, Substance, and Clarity
by Peggy NoonanFor anyone who fears the thought of writing and giving a speech--be it to business associates, or at a wedding--help is at hand. Acclaimed presidential speechwriter Peggy Noonan shares her secrets to becoming a confidence, persuasive speaker demystifying topics including: Finding you own authentic voice Developing a text that interest you Acing the all-important first paragraph Using logic to move your audience Creating, developing, and reinventing the "core speech" for diverse audiences Strengthening your speech with a vital element: humor Winnowing your thought down to the essentials Handling professional jargon, clichés, and the sound bite syndrome Presenting your speech in the best way Collecting intellectual income--conversing your speech treasures Breaking all the rules and still succeeding Reading for inspiration--how to use the excellence of others Complete with lessons, tips and memorable examples, On Speaking Well shows us how to create forceful, persuasive, relevant speeches that will resonate with our audiences. Engaging, informative, and always entertaining, this is undoubtedly the authoritative how-to guide for anyone writing or giving a speech
Business Is Combat: A Fighter Pilot's Guide to Winning in Modern Business Warfare
by James D. MurphyWhether you're engaging in supersonic jet combat at 48,000 feet or entering a tough sales battle with a cutthroat competitor, the goal is the same:absolute victory. In Business is Combat, former F-15 pilot James D. Murphy, an expert in both business and combat strategy, offers a full-scale training course in military techniques that have made the United States Air Force the most advanced air-combat force in the world. From nurturing teamwork to maintaining focus to planning and executing each new mission, Murphy offers advice that's practical as well as thrilling. Whatever your mission, whatever your battle, Business Is Combat provides a blueprint for the kind of success every warrior seeks -- absolute victory.
The Thank You Economy
by Gary Vaynerchuk“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, TwitterGary Vaynerchuk, the New York Times bestselling author and creator of Wine Library TV, is back with a bold and expansive look at the evolution of today's marketplace, revealing the essential factors defining and driving successful relationships between businesses and consumers. In this groundbreaking follow-up to the bestselling Crush It!, Vaynerchuk—one of Bloomberg Businessweek’s “20 People Every Entrepreneur Should Follow”—looks beyond a numbers-based analysis to explore the value of social interactions in building our economy.
How to Talk So People Listen: The Real Key to Job Success
by Sonya HamlinAt a time when it's harder than ever to get and keep people's attention, we could all use some help. Enter Sonya Hamlin, author of the now classic How to Talk So People Listen (1988), and one of the country's leading communication experts. In this revised and updated edition, Sonya Hamlin, arguably America's leading communication expert, shows us how to successfully capture people's attention so that they listen, understand, and are persuaded by your message –– especially in the plugged–in, fast–paced, visually–driven atmosphere that is today's workplace. Whether making a presentation to a large audience or dealing one–on–one with a client or colleague, or communicating by E–mail, Hamlin teaches us that one of the keys to making people listen is to think about and respond to what motivates them – namely, self–interest. She then provides tools to assess others' self–interest and use it to get them to listen to your message. Hamlin also explains how to capitalize on the latest visual aids we have at our disposal today. We learn to determine what information needs or lends itself to visual presentation, and how to make visuals active, so that they serve as an extension of the speaker. In How To Talk So People Listen, you'll also find practical information on how to understand your audience, how to encourage your listeners to trust you, and how to be yourself when you're on the podium.
A Small Nation of People: W. E. B. Du Bois and African American Portraits of Progress
by David Levering Lewis Deborah WillisAn incredible treasure trove of more than 150 illustrations detailing a small nation of African Americans prepared to make their mark on America
The Die Broke Financial Problem Solver
by Mark Levine Stephen M. PollanIf you're loosing sleep over your financial worries, help is here at last.Whether you're fretting over a mortgage that's been denied; a loan that's delayed; a marriage settlement that seems unfair; or a business that's struggling, this extraordinary book will not only help you rest easy, it will show you how to turn adversity into success. Here you'll learn the Pollan method for turning no into yes: how to determine your problem; how to make sure you're dealing with only one problem at a time; and how to create an environment of trust. With literally hundreds of scenarios to illustrate it's success, this unique and practical method will make you feel like you've got a coach, strategist, and motivator at your beck and call -- and will help you sleep well, knowing you're on the way to getting what you want.
Normal Gets You Nowhere
by Kelly Cutrone Meredith Bryannor-mal: 2a: according with, constituting, ornot deviating from a norm, rule or principle b: conforming to a type, standard, or regular pattern 4 a: of, relating to, or characterized by average intelligence or development Uh, who wants that?Hot on the heels of her New York Times bestseller IfYou Have to Cry, Go Outside, Kelly Cutrone isback with another no-holds-barred book to awaken our souls and kick our assesinto gear. In Normal Gets You Nowhere, she invites us to get our freakon. History is full of successful, world-changing people who did not fitin. Think Nelson Mendela, Joan of Arc, EleanorRoosevelt, John Lennon. Instead of changing themselves to accommodate thestatus quo or what others thought they should be, these people hung a light ontheir differences – and changed humanity in the process. There’s already anarmy of supertalented uberfreakschanging the world–isn’t it time you joined them?
The Sixties: Diaries:1960–1969
by Christopher Isherwood“An intimate portrait of the life of a beautiful if neurotic mind… streaked with gossip, flinty observations, great good humor and—despite Isherwood’s fundamental discretion—plenty of frank talk.” — Dwight Garner, New York Times“These diaries are, in their core, a love story…thanks to [them], we bear witness to it all—and are all the richer for it.” — New York Journal of Books“A good writer…intensely self-aware…a fascinating companion…THE SIXTIES [is] accessible to everyone…a true piece of social history.” — Edmund White, New York Times Book Review“The diary entries in The Sixties are a mix of quotidian detail, social observation, moody reverie, gossip and self-rebuke.” — Wall Street Journal“Gossipy, funny, wide-ranging, and revealing…[Isherwood] comes across as approachable, aware, and passionately interested.” — Publishers Weekly
A is for Armageddon: A Catalogue Of Disasters That May Culminate In The End Of The World As We Know It
by Richard HorneA Is for Armageddon is a stunningly illustrated, eye-openingly informative, and wickedly entertaining catalog of disasters that may possibly culminate in the end of the world as we know it. Richard Horne—author of 101 Things to Do Before You Die and illustrator of the blockbuster New York Times bestseller The Dangerous Book for Boys, as well as the covers for J.K. Rowling’s Harry Potter School Books for Comic Relief,Fantastic Beasts and Where to Find Them, and Quidditch Through the Ages—combines science, religion, and sociology with good old fashioned paranoia to explore humankind’s dire future. From the Four Horsemen of the Apocalypse to super volcanoes, A Is for Armageddon is a delectable compendium of doom—and in plenty of time for 2012!