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Because Internet: Understanding the New Rules of Language
by Gretchen McCullochA Wired Must-Read Book of Summer <P><P>“Gretchen McCulloch is the internet’s favorite linguist, and this book is essential reading. Reading her work is like suddenly being able to see the matrix.” —Jonny Sun, author of everyone's a aliebn when ur a aliebn too <P><P>Because Internet is for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are. Language is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before. <P><P>Internet conversations are structured by the shape of our apps and platforms, from the grammar of status updates to the protocols of comments and @replies. Linguistically inventive online communities spread new slang and jargon with dizzying speed. What's more, social media is a vast laboratory of unedited, unfiltered words where we can watch language evolve in real time.Even the most absurd-looking slang has genuine patterns behind it. <P><P>Internet linguist Gretchen McCulloch explores the deep forces that shape human language and influence the way we communicate with one another. She explains how your first social internet experience influences whether you prefer "LOL" or "lol," why ~sparkly tildes~ succeeded where centuries of proposals for irony punctuation had failed, what emoji have in common with physical gestures, and how the artfully disarrayed language of animal memes like lolcats and doggo made them more likely to spread. <P><P><b> A New York Times Bestseller</b>
Social Network Analysis with Applications
by Ian McCulloh Helen Armstrong Anthony JohnsonA comprehensive introduction to social network analysis that hones in on basic centrality measures, social links, subgroup analysis, data sources, and more Written by military, industry, and business professionals, this book introduces readers to social network analysis, the new and emerging topic that has recently become of significant use for industry, management, law enforcement, and military practitioners for identifying both vulnerabilities and opportunities in collaborative networked organizations. Focusing on models and methods for the analysis of organizational risk, Social Network Analysis with Applications provides easily accessible, yet comprehensive coverage of network basics, centrality measures, social link theory, subgroup analysis, relational algebra, data sources, and more. Examples of mathematical calculations and formulas for social network measures are also included. Along with practice problems and exercises, this easily accessible book covers: The basic concepts of networks, nodes, links, adjacency matrices, and graphs Mathematical calculations and exercises for centrality, the basic measures of degree, betweenness, closeness, and eigenvector centralities Graph-level measures, with a special focus on both the visual and numerical analysis of networks Matrix algebra, outlining basic concepts such as matrix addition, subtraction, multiplication, and transpose and inverse calculations in linear algebra that are useful for developing networks from relational data Meta-networks and relational algebra, social links, diffusion through networks, subgroup analysis, and more An excellent resource for practitioners in industry, management, law enforcement, and military intelligence who wish to learn and apply social network analysis to their respective fields, Social Network Analysis with Applications is also an ideal text for upper-level undergraduate and graduate level courses and workshops on the subject.
Souvenirs of a Blown World: Sketches for the Sixties, Writings about America, 1966-1973
by Gregory McdonaldBestselling author of the Fletch series Gregory Mcdonald presents firsthand accounts of major events during the sixties and interviews with Joan Baez, Abbie Hoffman, Krishnamurti, Phil Ochs, Andy Warhol, and others. The year was 1966, and fresh off the heels of his controversial debut novel Running Scared, Mcdonald was hired to write for the Boston Globe with the instruction to "Go and have fun and write about it, and if you end up cut and bleeding on the sidewalk, call the office." Souvenirs of a Blown World is an exuberant account of the people, the encounters, and emotions that raced through the nation during those indelible years.You will follow a war-battered young soldier through the steamy quagmire of Vietnam, attend a barbeque bash in Dallas for the opening of John Wayne's two hundred and first picture, watch Jack Kerouac booze himself into hallucinatory eloquence, and run through the streets of Chicago during the 1968 Democratic National Convention. Captured in kaleidoscopic prose, this is the vanished world of America's revolt, the explosive second adolescence that shook old institutions to their foundations . . . the time we must relive and understand if we are to understand and live through our own.
Movements in Organizational Communication Research: Current Issues and Future Directions
by Jamie McDonald Rahul MitraMovements in Organizational Communication Research is an essential resource for anyone wishing to become familiar with the current state of organizational communication research and key trends in the field. Seasoned organizational communication scholars will find that the book provides unique insights by way of the intergenerational dialogue that is found in the book, as well as the contributors’ stories about their scholarly trajectories. Those who are new to the field will find that the book enables them to familiarize themselves with the field and become a part of the organizational communication scholarly community in an inviting and accessible way. Key features of the book include: A review of current issues and future directions in 13 topical areas of organizational communication research. Intergenerational dialogue and collaboration between both established and emerging scholars in their specialty areas. Reflections by the authors on their scholarly trajectories and how they became a part of the field. Discussion questions at the end of each chapter that prompt reflections and debate. The book also features online resources for instructors: Sample course syllabus Suggested case studies from the book Cases in Organization and Managerial Communication to align with this book’s chapters The book is recommended as the anchor text for introductory graduate-level courses and upper-level undergraduate courses in organizational communication. It is also an excellent supplementary text for advanced doctoral-level courses in organizational communication, and courses in related fields such as organization studies, organizational behavior, and management.
Italy Before Rome: A Sourcebook (Routledge Sourcebooks for the Ancient World)
by Katherine McDonaldThis book brings together sources translated from a wide variety of ancient languages to showcase the rich history of pre-Roman Italy, including its cultures, politics, trade, languages, writing systems, religious rituals, magical practices, and conflicts. This book allows readers to access diverse sources relating to the history and cultures of pre-Roman Italy. It gathers and translates sources from both Greek and Latin literature and ancient inscriptions in multiple languages and gives commentary to highlight areas of particular interest. The thematic organisation of this sourcebook helps readers to make connections across languages and communities, and showcases the interconnectedness of ancient Italy. This book includes maps, a timeline, and guides to further reading, making it accessible to students and other readers who are new to this subject. Italy Before Rome is aimed at undergraduate and graduate students, including those who have not studied the ancient world before. It is also intended to be useful to researchers approaching this material for the first time, and to university and schoolteachers looking for an overview of early Italian sources.
Cheers!: 1,024 Toasts & Sentiments for Every Occasion
by Kevin P. McdonaldCheers! is an indispensable A-to-Z of warm, funny, erudite, and sentimental sayings forevery possible occasion. Organized by category, Cheers! is more than a list of notable quotes and memorable toasts. It is full of useful advice on how to prepare a personalized message using the sayings in the book; deliver a toast without becoming flustered or, worse, running too long; and determine what words are appropriate for any given situation. An extended index and cross-references make Cheers! extremely easy to navigate, so finding the perfect words is a cinch.
Flat World Navigation
by Kim Chandler McdonaldFlat World Navigation introduces the new future of work in the 'flattened world' of the new digital attention-based economy, where real connections can be made in seconds across departments, businesses, cultures and countries. Combining the best elements of networking, social media outreach and collaborative techniques, flat world navigation is an essential capability to build and maintain relationships between colleagues, customers and partners. Employees who can transform themselves into flat world navigators, experts in mediating these powerful relationships and bringing the customer into the conversation, will mean the difference between success and failure in business. Flat World Navigation includes exclusive insights and interviews with international business leaders who successfully use flat world navigation skills, such as the Emmy-winning former NBC and Wall Street Journal reporter Kare Anderson, Sandy Carter at IBM, Gordon Feller at CISCO Systems, Aria Finger at DoSomething.org, Louise Guido at ChangeCorp, Jeffrey A. Finkle at the International Economic Development Council and Carolyn Lawrence, CEO of Women of Influence. This book is grounded in real-world experience with insights and advice to build your skills base and empower the next generation of business people. Additionally, it is of great use to business owners and managers looking to effectively leverage the skills of these flat world navigators, whose critical role brings attention to ideas, products and services and, as such, must be part of a successful business strategy.
Digital Media Distribution: Portals, Platforms, Pipelines (Critical Cultural Communication)
by Paul McDonald Courtney Brannon Donoghue Timothy HavensA deep dive into the new era of digital content production and distributionIn the twenty-first century, the platforms that both create and host content have become nearly as important as media itself. Companies such as Netflix, Spotify, and YouTube have attained a massive hold on the public imagination and have become an almost ineluctable part of people’s everyday lives. While the workings of media distribution had until very recently remained inconsequential to the average consumer, the recent popularization of various online platforms has made the question of distribution immediate to everyone. Digital Media Distribution: Portals, Platforms, Pipelines provides a timely examination of the multifaceted distribution landscape in a moment of transformation and conceptualizes media distribution as a complex site of power, privilege, and gatekeeping. These tensions have local, national, and global consequences on the autonomy of creative workers, as well as on how we gain access to, engage with, and understand cultural products. Drawing on original research into distribution practices in industries as diverse as television, film, videogames, literature, and adult entertainment, each chapter explores how digitization has changed media distribution and its broader economic, industrial, social, and cultural implications.Bringing together experts from around the world and across the media industries, Digital Media Distribution: Portals, Platforms, Pipelines presents a vast array of critical approaches and illustrative case studies for understanding the factors that have an impact on the way media travels and moves throughout our digital lives.
Men, Wage Work and Family (Routledge Research in Employment Relations)
by Paula McDonald Emma JeanesIn the last two decades there has been a plethora of research on a range of subjects collectively and rhetorically known as ‘work-life balance’. The bulk of this research, which spans disciplines including feminist sociology, industrial relations and management, has focused on the significant concerns of employed women and/or dual career couples. Less attention has been devoted to scholarship which explicitly examines men and masculinities in this context. Meanwhile, public and organizational discourse is largely espoused in gender neutral terms, often neglecting salient gendered issues which differentially impact the ability of women and men to successfully integrate their work and non-work lives. This edited book brings together empirical studies of the work-life nexus with a specific focus on men’s working time arrangements, how men navigate and traverse paid work and family commitments, and the impact of public and organizational policies on men’s participation in work, leisure, and other life domains. The book is innovative in that it presents both macro (institutional, how policy affects practice) and micro (individual, from men’s own perspectives) level studies, allowing for a rich and contrasting exploration of how men’s participation in paid work and other domains is divided, conflicted, or integrated. The essays in this volume address issues of fundamental social, labor market, and economic change which have occurred over the last 20 years and which have profoundly affected the way work, care, leisure and community have evolved in different contexts. Taking an international focus, Men, Wage Work and Family contrasts various public and organizational policies and how these policies impact men’s opportunities and participation in paid work and non-work domains in industrialised countries in Europe, North America, and Australia.
An Improbable Life: The Autobiography
by Trevor McDonaldSir Trevor McDonald is an extraordinary man - and he has led an improbable life. Now in his 80th year, he is known and loved by people the world over for his humility, charm and natural ease. As a natural storyteller and communicator, he has few equals. In An Improbable Life, Sir Trevor recounts his personal experience of world events and interviews with globally famous - or notorious - figures. He has witnessed war and death and risked his own life to meet and talk with despots and liberators. We read about his first trip to South Africa, and obtaining the first British television interview with Nelson Mandela; his reflections on the Windrush generation; and experiencing Barack Obama's momentous inauguration as President of the USA. We are also present at his dramatic meetings with Saddam Hussein (the first and only one by a British television correspondent) and Muammar Gaddafi.Engaging, intimate and moving, this is the life story of an exceptional journalist and broadcaster who over decades has expertly revealed to us history in the making.
Literary Journalism in Colonial Australia (Palgrave Studies in Literary Journalism)
by Willa McDonaldThis book traces the beginnings of literary (narrative) journalism in Australia. It contributes to evolving international definitions of the form, while providing a glimpse into Australia’s early press history and development as a nation. The book comprises two parts. The first examines the forerunners of literary journalism before and during the establishment of a free press, including the letters, diaries and journals of the early colonists, as well as sketches published in the first magazines and newspapers. The book asks if these were “reporting” when there was no thriving press until well into the 19th century -- many were written by women and convicts whose voices otherwise went unheard. The second part examines the first expressions of literary journalism in forms more recognisable today, covering topics as varied as homelessness in Melbourne, the Queensland trade in Pacific Islander labour, and Australia’s involvement in overseas wars, particularly the Boer War. The resulting cultural history reveals important milestones in the development of Australia’s press and literature, while demonstrating the concerns unveiled in colonial literary journalism still resonate in Australia in the 21st century.
The Accidental Life: An Editor's Notes on Writing and Writers
by Terry McdonellA celebration of the writing and editing life, as well as a look behind the scenes at some of the most influential magazines in America (and the writers who made them what they are). You might not know Terry McDonell, but you certainly know his work. Among the magazines he has top-edited: Outside, Rolling Stone, Esquire, and Sports Illustrated. In this revealing memoir, McDonell talks about what really happens when editors and writers work with deadlines ticking (or drinks on the bar). His stories about the people and personalities he's known are both heartbreaking and bitingly funny--playing "acid golf" with Hunter S. Thompson, practicing brinksmanship with David Carr and Steve Jobs, working the European fashion scene with Liz Tilberis, pitching TV pilots with Richard Price. Here, too, is an expert's practical advice on how to recruit--and keep--high-profile talent; what makes a compelling lede; how to grow online traffic that translates into dollars; and how, in whatever format, on whatever platform, a good editor really works, and what it takes to write well. Taking us from the raucous days of New Journalism to today's digital landscape, McDonell argues that the need for clear storytelling from trustworthy news sources has never been stronger. Says Jeffrey Eugenides: "Every time I run into Terry, I think how great it would be to have dinner with him. Hear about the writers he's known and edited over the years, what the magazine business was like back then, how it's changed and where it's going, inside info about Edward Abbey, Jim Harrison, Annie Proulx, old New York, and the Swimsuit issue. That dinner is this book."From the Hardcover edition.
The Accidental Life: An Editor's Notes on Writing and Writers
by Terry McdonellA celebration of the writing and editing life, as well as a look behind the scenes at some of the most influential magazines in America (and the writers who made them what they are). You might not know Terry McDonell, but you certainly know his work. Among the magazines he has top-edited: Outside, Rolling Stone, Esquire, and Sports Illustrated. In this revealing memoir, McDonell talks about what really happens when editors and writers work with deadlines ticking (or drinks on the bar). His stories about the people and personalities he's known are both heartbreaking and bitingly funny--playing "acid golf" with Hunter S. Thompson, practicing brinksmanship with David Carr and Steve Jobs, working the European fashion scene with Liz Tilberis, pitching TV pilots with Richard Price. Here, too, is an expert's practical advice on how to recruit--and keep--high-profile talent; what makes a compelling lede; how to grow online traffic that translates into dollars; and how, in whatever format, on whatever platform, a good editor really works, and what it takes to write well. Taking us from the raucous days of New Journalism to today's digital landscape, McDonell argues that the need for clear storytelling from trustworthy news sources has never been stronger. Says Jeffrey Eugenides: "Every time I run into Terry, I think how great it would be to have dinner with him. Hear about the writers he's known and edited over the years, what the magazine business was like back then, how it's changed and where it's going, inside info about Edward Abbey, Jim Harrison, Annie Proulx, old New York, and the Swimsuit issue. That dinner is this book."From the Hardcover edition.
Irma: The Education of a Mother's Son
by Terry McDonellA son’s lessons from his single mother—a twenty five year old widow who took control of her life, defied expectations and raised him into a manhood of his own—from the author of the acclaimed The Accidental Life.As a child, Terry McDonell imagined epic stories about his father, a fighter pilot who died in World War II. But, as he discovers in this dazzling memoir, the real hero in his life was his mother, Irma, who moved with him to California hoping for a new life and raised him through difficult times.Like most headstrong boys growing up in mid-century America, McDonell took his mother for granted, never giving her life much thought. He was bright, cocky, and determined to make his own way, separate from her and from his complicated roots. But as he matured, built a career, married, divorced, remarried, and raised his own sons, McDonell came to see that Irma had lived her life in a way that allowed him to discover what he wanted his own life to be. The person he was would be forever tied to Irma’s courage and wisdom and love. From his recollections—a series of colorful, deeply personal, sometimes funny, stunningly composed vignettes—an intriguing and poignant portrait emerges.Irma is the story of a formidable woman who built the life she wanted as she raised her son to be the kind of man and father he had longed for but never knew.
Celebrity Rhetoric and Sexual Misconduct Cases: Discursive Self-Cleaving (Routledge Focus on Communication Studies)
by Andrea McDonnellThis book considers the rhetorical strategies used by celebrities and their surrogates and attorneys when faced with claims of sexual misconduct.During the past five years, a series of public figures has claimed that their celebrity persona is distinct from their “real” self as a way of eluding allegations of sexual misconduct in the courthouse and in the court of public opinion. This book examines three case studies in which such claims were employed, namely Terry Bollea/Hulk Hogan, President Donald Trump/Reality Show Host Donald Trump, and R. Kelly/Robert Kelly, to assess the mediated and legal communicative strategies used and their potential implications. Using a technique which the author calls “discursive self-cleaving,” these stars strategically craft statements on social media, in the press, and in the courtroom to create a discourse that works to shift blame away from their behavior. The book also traces the relationship between these discursive approaches and the politics of sexual violence and domestic abuse during the early months of the #MeToo movement and beyond.Providing a richly detailed analysis of how this discourse functions and why jurors and members of the public find it convincing, this book will be of interest to students and scholars in the field of communication studies, rhetoric, media, law, and popular culture studies.
A Gossip Politic (Rhetoric, Politics and Society)
by Andrea McDonnell Adam SilverThis book makes explicit the historical, technological, and discursive links between gossip as a mode of communication, news media, and contemporary politics. A Gossip Politic advances a new framework of gossip, applying the informal understanding of the term to news talk and political actors. Authored by esteemed scholars in the fields of Political Science, Media Studies, Linguistics, and Sociology, chapters consider the influence of gossip on the press, the American presidency, and the public. A Gossip Politic provides readers with a multi-faceted portrait of the ways in which gossip has influenced media history, shaped our understanding of democracy, and contributed to our current political landscape.
The World According to Joan Didion
by Evelyn McDonnell**INDIE BESTSELLER**A MOST ANTICIPATED BOOK OF 2023 by The Millions • B&N Best Books of 2023 • “Shaped by intellectual rigor and artistic grace … McDonnell’s portrait is vibrant, fluent, sensitive, and clarifying.” — Booklist, starred reviewAn intimate exploration of the life, craft, and legacy of one of the most revered and influential writers, an artist who continues to inspire fans and creatives to cultivate practices of deep attention, rigorous interrogation and beautiful style.Joan Didion was a writer’s writer; not only a groundbreaking journalist, essayist, novelist and screenwriter, but a keen observer who honed her sights on life’s telling details. Her insights continue to influence creatives and admirers, encouraging them to become close observers of the world, unsentimental critics, and meticulous stylists.An antidote to a global view that narrows our vision to the smallest screens, The World According To Joan Didion is a meditation on the people, places, and objects that propelled Didion’s prose and an invitation to journalists, storytellers, and life adventurers to “throw themselves into the convulsions of the world,” as she once said.Evelyn McDonnell, the acclaimed journalist, essayist, critic, feminist, native Californian, and university professor who regularly teaches Didion’s work, is attuned to interpret Didion’s vision for readers today. Inspired by Didion’s own words—from her works both published and unpublished—and informed by the people who knew Didion and those whose lives she shaped, The World According to Joan Didion is an illustrated journey through her life, tracing the path she carved from Sacramento, Portuguese Bend, Los Angeles, and Malibu to Manhattan, Miami, and Hawaii. McDonnell reveals the world as it was seen through Didion’s eyes and explores her work in chapters keyed to the singular physical motifs of her writing: Snake. Typewriter. Hotel. Notebook. Girl. Etc.One of the first books to be published after the revered writer’s death in 2021, The World According to Joan Didion is a literary companion for those embarking on new journeys and a guide to innovative ways of being. It will radically transform the way you explore the world, and will help you answer the question as you sit in a café, or on a plane or train, pondering the future: What would Joan Didion have seen?The World According to Joan Didion includes 19 black-and-white illustrations and photos throughout.
Digital Research Methods for Translation Studies (Research Methods in Translation and Interpreting Studies)
by Julie McDonough DolmayaDigital Research Methods for Translation Studies introduces digital humanities methods and tools to translation studies. This accessible book covers computer-assisted approaches to data collection, data analysis, and data visualization and presentation, offering authentic examples of these approaches in both translation studies research and projects from related fields. With a diverse range of examples featuring various contexts and language combinations to ensure relevance to a wide readership, this volume covers the strengths and limitations of computer-assisted research methods, as well as the ethical challenges specific to this kind of research. This is an essential text for advanced undergraduate and graduate translation studies students, as well as researchers looking to adopt new research methods.
The Best American Sports Writing 2014 (Best American Ser.)
by Christopher McDougall“Excellent . . . A no-brainer pickup for the sports collection.” — Booklist“An affirmation of the strong state of American sportswriting.” — Kirkus ReviewsFrom more than 350 national, regional, and specialty publications and, increasingly, the top sports blogs, Christopher McDougall, best-selling author of Born to Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen, hand-selected the very best sports journalism of the past year.
#tweetsmart
by J. S. Mcdougall<p>"OK. I’ve got my Twitter account…now what can I do with it?" Sound familiar? <i>#tweetsmart</i> provides the answer with 25 creative projects to help your business, cause, or organization grow. But this isn’t just another social media marketing book—it’s the anti-marketing how-to community-engagement book. You’ll find projects to help you approach your Twitter audience in ways that are strategic, measurable, and fun.</p>
#tweetsmart: 25 Twitter Projects to Help You Build Your Community
by J. S. Mcdougall"OK. I’ve got my Twitter account…now what can I do with it?" Sound familiar? #tweetsmart provides the answer with 25 creative projects to help your business, cause, or organization grow. But this isn’t just another social media marketing book—it’s the anti-marketing how-to community-engagement book.Twitter is not a marketing channel (and should never be used as such) but it is a community of interested, engaged, and influential people. Meeting and getting to know these people can help you build your own community. In this useful guide, you’ll find projects to help you approach your Twitter audience in ways that are strategic, measurable, and fun.Put a new wrinkle on an old contest: "be the 10th person to tweet"Create a hashtag game around your company or productsInstead of polling, ask your followers to help you make a product decisionMake MadLibs out of your marketing copy or mission statementHold a scavenger hunt, and relay clues via TwitterOrganize a weekly Twitter chat on various subjectsSolicit funny product shots, using Twitter’s photo-sharing utilitySpontaneously tweet from a store location: "Meet me now and win!"
Grammar, Usage, and Mechanics Book, Grade 7: Teaching More Practice Application
by McDougal-Littell Publishing StaffGrammar, Usage, and Mechanics Book Grade 7 contains a wealth of skill-building exercises. Each lesson has different levels of worksheets. Teaching introduces the skill; More Practice and Application extend the skill with advanced exercises. Each page focuses on one topic or skill. A brief instructional summary on the Teaching page is followed by reinforcement activities. Key words and phrases are highlighted for greater clarity and ease of use. When appropriate, example sentences demonstrate how to complete exercises.
Branding TV: Principles and Practices
by Walter McDowell Alan BattenIn an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles underlying successful branding and offers many practical strategies to measure, build and manage television brand equity. For instructional purposes, the book pays particular attention to the local commercial TV station and its news franchise. Written by broadcast professionals with years of experience, this book shows how the notions of branding are no more prevalent than in the battle for dominance in local news. The practical suggestions in the book will help the savvy manager understand and take advantage of branding in their efforts to move their property to the forefront in the marketplace.
Roman Theories of Translation: Surpassing the Source (Routledge Monographs in Classical Studies)
by Siobhán McElduffFor all that Cicero is often seen as the father of translation theory, his and other Roman comments on translation are often divorced from the complicated environments that produced them. The first book-length study in English of its kind, Roman Theories of Translation: Surpassing the Source explores translation as it occurred in Rome and presents a complete, culturally integrated discourse on its theories from 240 BCE to the 2nd Century CE. Author Siobhán McElduff analyzes Roman methods of translation, connects specific events and controversies in the Roman Empire to larger cultural discussions about translation, and delves into the histories of various Roman translators, examining how their circumstances influenced their experience of translation. This book illustrates that as a translating culture, a culture reckoning with the consequences of building its own literature upon that of a conquered nation, and one with an enormous impact upon the West, Rome's translators and their theories of translation deserve to be treated and discussed as a complex and sophisticated phenomenon. Roman Theories of Translation enables Roman writers on translation to take their rightful place in the history of translation and translation theory.
Take Control of Customizing Microsoft Office
by Kirk McelhearnWork faster and more efficiently in Microsoft Office X and Office 2004! You know Microsoft Word, Excel, and PowerPoint are powerful, but are you harnessing that power effectively? Microsoft Office expert Kirk McElhearn has distilled years of experience with these programs to explain how to work in Office more quickly and effectively. Learn how to issue your favorite commands faster, whether that means that you put commands on a toolbar for one-click access, stick them on custom menus where you can find them easily, or assign them keyboard shortcuts so that your fingers can do the work. Find tips for arranging toolbars and customizing the Formatting palette. Discover how to insert frequently typed bits of text with ease, and learn to use templates so that you never re-create a frequently used document (such as a monthly report) from scratch again. Kirk will have you working more efficiently than before in no time! Also included: how to navigate toolbars using the keyboard, working with the Word work menu, where Office stores customizations, and more. Bonus! A special appendix lists 20 favorite Office customizations from Macintosh experts. Read this ebook to learn the answers to questions like: How can I access different commands from a toolbar? How do I assign keyboard shortcuts to frequently used commands? How can I revert Word's menus to a Word 5 layout? What's the point of the Word Work menu, and how do I use it? How can I quickly insert frequently typed bits of text? How can I get a list of all keyboard shortcuts assigned in Word? How do I make an Excel template for my monthly report? How do I create a Word template for business letters? Where are my customizations and templates kept, and how do I share them with others? Need Help Buying? Feel free to ask us if you have a question about this ebook. And if you decide not to buy, would you tell us why? This ebook covers Microsoft Office X and Office 2004 for Macintosh; however, much of the information applies to recent versions of Microsoft Office for Windows and to older versions of the software on both platforms. The ebook does not cover writing macros.