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Researching Interactive Communication Behavior: A Sourcebook of Methods and Measures
by Daniel J. Canary Dr C. Arthur VanLearResearching Interactive Communication Behavior by C. Arthur VanLear and Daniel J. Canary provides students and experienced researchers with tools for studying communication behaviors through direct observation. The sourcebook provides sound coverage of both cutting-edge and well-established systems, measurements, and procedures, as well as detailed information on measurement selection, coding, reliability assessment, and analysis. In addition to offering theoretical discussions, each chapter also focuses on how to apply systems and principles in conducting actual original research and uses examples and exemplars to help readers understand and apply the methods.
Case Studies in Organizational Communication: Ethical Perspectives and Practices
by Steve MayThe Second Edition of Case Studies in Organizational Communication: Ethical Perspectives and Practices, by Dr. Steve May, integrates ethical theory and practice to help strengthen readers' awareness, judgment, and action in organizations by exploring ethical dilemmas in a diverse range of well-known business cases.
Political Communication in American Campaigns
by Joseph S. TumanIn Political Communication in American Campaigns, Joseph S. Tuman provides a comprehensive, clear, and accessible treatment of American campaign rhetoric and argues that modern elections are not really about contests between candidates or political parties; rather, they are more about the competing messages each player in the political process must present to persuade and reach voters.. This book's triangulated approach to political communication includes (1) all forms of campaign speech and oratory; (2) the rhetorical dimensions of campaign debates; and (3) candidate/campaign interaction with mass media. Key Features Allows readers to deconstruct and understand how and why speeches affect voters: Offers methods for understanding how political speeches are constructed and targeted, as well as how to apply these methodologies to a variety of campaign oratories. Provides a comprehensive and entertaining explanation of the history of campaign debates in the United States: A historical description of the evolution of political campaign helps situate modern debates within the context of specific mass media strategies and tactics employed by campaigns. Reflects how changes in mass media have now influenced how campaigns communicate messages to voters: Explores the relationship between campaigns and mass media, with an emphasis on paid and free media, and addresses the contemporary intersection of campaign Web sites and blogs with campaign main messages, fundraising, manipulating news coverage and creating ads. Offers an insider's view of how campaigns work—and how news media coverage of campaigns works: The book is written with additional insights from the author's experiences as a political consultant and as a political analyst for news media. Presents contemporary examples that all readers will understand: Real-life case studies of debates from both state and national elections; all forms of campaign oratories; and mass mediated campaigns. Intended Audience This text is designed for advanced courses dealing with such topics as political communication, media & politics, presidential rhetoric, and persuasion, as found in departments of communication, media studies, and political science.
Lessons Learned: Shaping Relationships and the Culture of the Workplace
by Roland S. BarthBarth shares his often whimsical, but always thoughtful reflections on relationships at sea and in the workplace.
Health Communication Message Design: Theory and Practice
by Hyunyi ChoThe desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication. This one of a kind text offers guidance on how to design effective health communication messages. This book shows how to build theory-based messages and how to address the diverse characteristics of audiences. While integrating perspectives from public health and social marketing, this book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns.
Using Qualitative Research in Advertising: Strategies, Techniques, and Applications (2nd Edition)
by Dr Margaret A. Morrison Dr Eric E. Haley Kim B. Sheehan Dr Ronald E. TaylorThis Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach created for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are designed to do. The text describes how these techniques aid in uncovering insights useful for advertising strategy development, creative development, and post-campaign evaluation. Practical information and discussions on interviewing, projective techniques, focus groups, and online/social media applications positioned within a theoretical context illustrate the value of qualitative research in the real world.
Media Research Methods: Understanding Metric and Interpretive Approaches
by James A. AndersonMedia Research Methods: Understanding Metric and Interpretive Approaches brings the insights of a senior theorist, methodologist, and critic to the classroom. Departing from the methods recipe approach, the text explains the reasons behind the methods and makes the connections to theory and knowledge production. Written in a conversational style, the book engages students and appeals to them as media consumers and users of research. The book takes the reader through each step of the research process, outlining the procedures, differences, strengths and limitations of metric, interpretive and the newer hybrid approaches. The text lays down a strong foundation in empirical research and problem solving, addressing metric topics of hypotheses, sampling, statistics, survey and experimental protocols and interpretive topics of textual analysis, coding, critical engagement and ethnography. A special chapter at the end of the book is a helpful guide for those readers who aspire to a research and analysis career.
The Handbook of Communication Science
by Charles R. Berger Michael E. Roloff David R. EwoldsenThis revision of a classic volume presents state-of-the-art reviews of established and emerging areas of communication science and provides an intellectual compass that points the way to future theorizing about communication processes. In this Second Edition of The Handbook of Communication Science, editors Charles R. Berger, Michael E. Roloff, and David Roskos-Ewoldsen bring together an impressive array of communication scholars to explore and synthesize the varying perspectives and approaches within the dynamic field of communication science. After first addressing the methods of research and the history of the field, the Handbook then examines the levels of analysis in communication (individual to macro-social), the functions of communication (such as socialization and persuasion), and the contexts in which communication occurs (such as couples, families, organizations, and mass media). Key Features: Draws on the scholarship and expertise of leading communication scholars who explore different aspects of the field Covers all facets of communication science, from the historical and theoretical to the practical and applied Covers the latest theoretical developments in the field, as well as alternative methodologies and levels of analysis Explores key communication contexts of the 21st century, including interpersonal dimensions of health communication, the scientific investigation of marital and family communication, and computer-mediated communication Includes incisive analyses, literature reviews, bibliographies, and suggestions for future research The Handbook of Communication Science, Second Edition, is an essential reference resource for scholars, practitioners, and students. It is appropriate for upper-level undergraduate or graduate courses in Communication and Media Studies and Mass Communication.
Voicing Relationships: A Dialogic Perspective
by Leslie A. BaxterOne of the field's most respected scholars advances a dialogic perspective on communication in personal and familial relationships, presenting the next iteration of relational dialectics theory (RDT)."This is an excellent book and moves one of the major theories in the social sciences forward in very innovative ways. Indeed, this book extends beyond RDT by addressing limitations in the family, interpersonal, and personal relationships literature. I believe this book will prompt many discussions among theorists and researchers in those areas and has the potential to provide exciting new directions in the study of relationships." —Glen H. Stamp, Ball State University"Leslie A. Baxter is offering up something here that is desperately needed and fills a big hole for those who adopt RDT as their theoretical framework. . . . I found the conceptual content of the book to be clear, compelling, and provoking. . . . The chapter on contrapuntal analysis is the only one of its kind." —Melissa Wood Alemán, James Madison UniversityVoicing Relationships presents a dialogic perspective on relating, inspired by the dialogism work of the Russian theorist of literature and culture, Mikhail Bakhtin. Written by Leslie A. Baxter, one of the theory's originators, this groundbreaking book presents the next iteration of the theory, along with a methodological primer for contrapuntal analysis that includes guiding readers through a sample analysis.Developing a rich palette of dialogic concepts useful in the study of interpersonal communication, the book's central argument is that meaning making emerges from the clash of competing systems of meaning, or discourses. Relationship communication is embedded in culture, history, difference, and conceptions of the ideal. In addition, the book gives us a method by which to study communication dialogically—contrapuntal analysis.Key FeaturesCenters communication at the heart of relationships with an interdisciplinary focus on communication from fields such as psychology, social work, and sociologyOffers an up-to-date distillation of two decades of relevant research to organize major findings and issuesMoves scholars and students beyond simplistic uses of relational dialectics or using the dialectical pairs in overly-simplistic "cookie cutter" waysProvides scholars and students with guidance in using RDT to guide their own researchIntended AudienceVoicing Relationships is ideal for use in a wide range of courses, such as Interpersonal Communication; Family Studies; Couples, Marriage, and Family; and Counseling.
Studies in Applied Interpersonal Communication
by Michael T. MotleyStudies in Applied Interpersonal Communication offers solutions for communication problems that erupt in our daily lives. By focusing on socially meaningful applied research in communication, this book offers a new direction for interpersonal communication studies. Featuring original studies that are practical and relevant, chapters provide readers with a balanced combination of rigorous research with pragmatic application. This book will generate enthusiasm among students and scholars and inspire future research that moves beyond the theoretical and toward the practical.
The SAGE Handbook of Child Development, Multiculturalism, and Media
by Joy K. Asamen Mesha L. Ellis Gordon L. BerryThe SAGE Handbook of Child Development explores the multicultural development of children through the varied and complex interplay of traditional agents of socialization as well as contemporary media influences, examining how socialization practices and media content construct and teach us about diverse cultures. Editors Joy K. Asamen, Mesha L. Ellis, and Gordon L. Berry, along with chapter authors from a wide variety of disciplines, highlight how to analyze, compare, and contrast alternative perspectives of children of different cultures, domestically and globally, with the major principles and theories of child development in cognitive, socioemotional, and/or social/contextual domains.
The Compass of Friendship: Narratives, Identities, and Dialogues
by William K Rawlins2012 Recipient of the Gerald R. Miller Book Award from the Interpersonal Communication Division of the National Communication Association (NCA) <p><p> 2009 Recipient of the David R. Maines Narrative Research Award from the Ethnography Division of the National Communication Association (NCA) <p> Exploring how friends use dialogue and storytelling to construct identities, deal with differences, make choices, and build inclusive communities, The Compass of Friendship examines communication dialectically across private, personal friendships as well as public, political friendships. Author William K. Rawlins uses compelling examples and cases from literature, films, dialogue and storytelling between actual friends, student discussions of cross-sex friendships, and interviews with interracial friends. Throughout the book, he invites readers to consider such questions as: What are the possibilities for enduring, close friendships between men and women? How far can friendship's practices extend into public life to facilitate social justice? What are the predicaments and promises of friendships that bridge racial boundaries? How useful and realistic are the ideals and activities of friendship for serving the well-lived lives of individuals, groups, and larger collectives?
Examining Identity in Sports Media
by Heather Hundley Andrew C. BillingsIncluding the work of top sports communication researchers, Examining Identity in Sports Media explores identity issues, including gender, ethnicity, nationality, sexual orientation, and (dis)ability, as well as the intersections within these various identity issues. This co-edited, twelve-chapter book investigates how various identity groups are framed, treated, affected, and shaped by a ubiquitous sports media, including television, magazines, film, the Internet, and newspapers. While other books may devote a chapter or section to issues of identity in sports media, this book offers a complete examination of identity from cover to cover, allowing identity variables to be both isolated and intermingled to capture how identity is negotiated within sports media platforms. Far more than a series of case studies, this book surveys the current state of the field while providing insight on future directions for identity scholarship in sports communication. Examining Identity in Sports Media is ideal for undergraduate or graduate-level courses in Sports Communication, Sports Media, Media Criticism, Sports Sociology, Gender Communication, and Identity Politics.
Leadership Communication as Citizenship
by John O. Burtis Paul David TurmanLeadership Communication as Citizenship explains the communication skills you need to help construct effective experiences for an organization, team, or community, whether in the role of doer, follower, guide, manager, or leader. It articulates the important role that communication plays in helping to co-construct group, organizational, or community direction. Effective leadership communication is explored in the context of citizenship, emphasizing the opportunities and responsibilities we each face for helping groups that matter to us, whether a business, a religious institution, or a government entity.Throughout the book, authors John O. Burtis and Paul D. Turman relay a compelling, readable story about how to create more successful organizations and communities through direction-giving stories, regardless of one′s role in the group.Key FeaturesExplains the daily interplay between communication, citizenship, and direction-giving, thus challenging readers to realize the power they have to give direction in their own team, organization, or communityFocuses on common communication skills involved across seemingly disparate leadership contexts—from working in teams to communities to social movements or elsewhere—to help people succeed in the setting in which they find themselvesExplores times of crisis and use of leadership vision, discussing how direction-giving approaches may require adjustment in these times of extreme opportunity, threat, or change.Intended Audience: Leadership Communication as Citizenship is appropriate for anyone who wants to make a difference in their team, organization, or community, and for such courses as Leadership, Organizational and Group Communication, Industrial/ Organizational Psychology, Persuasion, and Management.
Organizational Rhetoric: Situations and Strategies
by Mary F. Hoffman Debra J. FordAn unprecedented text explains how to analyze the role of rhetoric in organizationsIntegrating rhetorical theories and methods with principles of organizational communication, this pioneering text provides students with a step-by-step method for analyzing and critiquing examples of organizational rhetoric. The first half of the book offers an accessible introduction to rhetorical research, theory, and criticism and equips students for analyzing the messages of organizations in a variety of contexts. The second half focuses on needs in real-life organizational situations: to create and maintain identity; to manage messages about issues, risk, and crisis; and to communicate with those "inside" the organization.Contemporary examples and case studies (including a dispute over clean energy in Texas, efforts on the part of restaurant owners in New York to fight food labeling requirements, and a university's announcement that it is building a "body farm") illustrate the importance of this area of study and provide opportunities for students to apply their emerging analytical and critical thinking skills.Key FeaturesGrounds the explanation and critique of persuasive organizational messages in traditional and contemporary rhetorical literatureShows students how to critique the messages organizations use to create and maintain organizational powerDemonstrates the importance of rhetoric to the success of the organizationUses case studies and accompanying worksheets to help students move through the process of analyzing sample situations and messagesCovers image/impression management, issue management, crisis management, and other key facets of organizational rhetoricIncludes models of the book's method for analysis at the beginning of each chapter to help students visualize how each step fits into the larger systemIntended AudienceOrganizational Rhetoric: Situations and Strategies is ideal for a wide range of courses at the upper-level undergraduate and master's level, including Organizational Communication, Organizational Studies, Public Relations, and Rhetorical Studies. This first-of-its-kind textbook is also an essential addition to the libraries of Communication/Rhetoric and Business instructors.
The Rhetoric of Social Intervention: An Introduction
by Susan K. Opt Dr Mark A. GringAuthors Susan Opt and Mark Gring present the first-ever thorough exploration and discussion of the rhetoric of social intervention model [RSI] (initially conceived by rhetorical theorist William R. Brown) for today's students, scholars, and professionals. This unique communication-based model, compatible with traditional and non-traditional critical approaches, provides readers with a systemic framework for interpreting, analyzing, critiquing, and intervening in social and cultural change from a rhetorical perspective. It offers an easily accessible tool for critically reflecting upon the ongoing process of rhetorical intervention in people's interpretations of needs, relationships, and worldview. Readers will learn to use the RSI model to (1) reflect on their own symbolic natures, (2) identify rhetorical trends that generate social change, (3) critique social interventions, (4) initiate social interventions, and (5) anticipate the side effects of interventional choices. The Rhetoric of Social Intervention: An Introduction includes these key features: A detailed, step-by-step approach to help readers develop their skills in analyzing the communication patterns of social interventions and writing their analysis as a critical essayExamples and exercises to promote an interactive, transformative learning environment and encourage the development of critical thinking skills Service learning activities in every chapter that can be completed as individual, group, or class projects Review questions, exercises, and an "Under the Lens" feature in every chapter to help readers deepen their understanding Student and scholar essays that demonstrate the model's critical application Intended Audience: Ideal for advanced undergraduate and graduate courses in Rhetorical Criticism, Rhetorical Theory, Persuasion, Public Address, Social Movements, and Advocacy Communication, the book's focus on criticism as a tool for interpreting social change makes it an excellent supplement for courses in other communication sub-specialties, such as public relations and advertising, and in related disciplines such as marketing, sociology, political science, management, and not-for-profit management. The book also offers communication practitioners a useful guide for the strategic planning of interventions.
Empathy in the Global World: An Intercultural Perspective
by Carolyn Calloway-ThomasThe first book to examine the nature, practices, and potential of empathy for understanding and addressing human problems on a global scale Violence and acts of hatred worldwide—from the bombing of the World Trade Center on September 11, 2001 to wars in Iraq, Afghanistan, Pakistan, Sri Lanka, Darfur, and Palestine—call attention to the critical importance of empathy in human affairs. Empathy in the Global World examines the role of compassion in decision making, how it is communicated via the media, and how it affects global problems such as poverty and environmental disasters. Ideal for undergraduate and graduate students, politicians, and reformers, this important work helps readers understand the workings of empathy—the bedrock of intercultural communication—as it demonstrates the importance of understanding the role of compassion in addressing international challenges.Key Features Offers historical and cultural analysis into an array of topics, from the genesis of empathy to 21st- century discourse and practices of the conceptTakes readers beyond existing ways of looking at empathy into such areas as geopolitics, global class issues, the world of NGOs, and national disastersExplores what it is like to grapple with terrorism, Israeli-Arab relations, and other audacious events that shape human thoughtClarifies and connects issues through stories and examples of empathetic and non-empathetic practices across a range of culturesIntended Audience Empathy in the Global World: An Intercultural Perspective is ideal for a wide range of courses, including Conflict/Negotiation/Mediation, Intercultural Communication, and Interpersonal Communication.
Understanding Community Media: SAGE Publications
by Kevin HowleyA text that reveals the value and significance of community media in an era of global communicationWith contributions from an international team of well-known experts, media activists, and promising young scholars, this comprehensive volume examines community-based media from theoretical, empirical, and practical perspectives. More than 30 original essays provide an incisive and timely analysis of the relationships between media and society, technology and culture, and communication and community.Key FeaturesProvides vivid examples of community and alternative media initiatives from around the worldExplores a wide range of media institutions, forms, and practices—community radio, participatory video, street newspapers, Independent Media Centers, and community informaticsOffers cutting-edge analysis of community and alternative media with original essays from new, emerging, and established voices in the fieldTakes a multidimensional approach to community media studies by highlighting the social, economic, cultural, and political significance of alternative, independent, and community-oriented media organizationsEnters the ongoing debates regarding the theory and practice of community media in a comprehensive and engaging fashionIntended AudienceThis core text is designed for advanced undergraduate and graduate courses such as Community Media, Alternative Media, Media & Social Change, Communication & Culture, and Participatory Communication in the departments of communication, media studies, sociology, and cultural studies.
Understanding Ethnic Media: Producers, Consumers, and Societies
by Matthew D. Matsaganis Vikki S. Katz Sandra Ball-RokeachThis is the first book to provide a comprehensive review and analysis of how media produced by ethnic communities, and for ethnic communities, affect identity and perceived lines of division between "us" and "others," as well as how the production and consumption of ethnic media affect the character of the larger media and societal landscapes. Integrating key ethnic media studies with original research, this book makes a unique contribution by covering both consumers and producers of ethnic media, as well as the history of ethnic media, its role in ethnic communities, the effect of globalization, and the professional challenges faced by ethnic media journalists. A compelling discussion on the future of ethnic media concludes the book and points the way toward further research.Key Features:A fresh viewpoint: The book focuses on how and why ethnic and racial minorities produce and consume media for themselves—not just how they are represented in or by the media.An ecological approach: The authors explore the growth of ethnic media in different socio-political contexts and approach ethnic media from the vantage points of both the audience and the media organization.An international focus: Provides readers with comparative examples from around the world.A conceptual and practical focus: Conceptual content is relevant, timely, and connected to readers′ lived experiences through real-world case studies.A student-friendly presentation: In each chapter, introductory bullet points identify the main concepts and issues, key terms are defined, student projects are suggested, and discussion questions are provided.
The SAGE Handbook of Intercultural Competence
by Darla K. DeardorffBringing together leading experts and scholars from around the world, this Handbook provides a comprehensive overview of the latest theories and research on intercultural competence. It will be a useful and invaluable resource to administrators, faculty, researchers, and students.
Reframing Difference in Organizational Communication Studies: Research, Pedagogy, and Practice
by Dennis K. MumbyBringing together prominent scholars in the field of organizational communication to examine the relationship between difference and organizing, this book explores the concept in a comprehensive and systematic way. Part I explores numerous ways in which difference can be critically examined as a communicative phenomenon; Part II addresses how best to teach difference, including pragmatic recommendations for explaining the topic and making it relevant to students' lives; and Part III broadly examines difference as a central construct in applied organizational communication research. Ultimately, the book serves to carve out a new agenda for studies of difference and organization, and it challenges instructors and students alike to think about and explore difference in a more complex and productive manner.
Peer Groups: Expanding Our Study of Small Group Communication
by SunWolfClans, cliques, clubs, or classmates: Students of group communication should be encouraged to think critically about concepts to the groups that matter to them most—peers. Peer Groups is the first textbook to explore group communication dynamics with this vital group. Drawing on a combination of traditional and new theories, Dr. SunWolf uses an inviting writing style, shares the words and provocative thinking of real world group members, and draws on research from social psychology, communication, and group dynamics. This innovative book offers suggestions for critical thinking and new behaviors in students' own peer groups and will inspire further exploration of small group dynamics.
Engaging Crystallization in Qualitative Research: An Introduction
by Laura L. EllingsonEngaging Crystallization in Qualitative Research, the first "how to" book to both explain and demonstrate crystallization methodology, offers a framework for blending grounded theory and other social scientific analyses with creative representations of data, such as narratives, poetry, and film. Author Laura L. Ellingson explores relevant epistemological questions that arise when crossing methodological boundaries, provides detailed steps for design and planning, offers guidelines for improving both social scientific and creative/artistic writing, and suggests strategies for targeting publication outlets for multigenre representations.
An Introduction to Intercultural Communication: Identities in a Global Community (Eighth Edition)
by Fred E. Edmund JandtAn Introduction to Intercultural Communication: Identities in a Global Community prepares today's students to successfully navigate our increasingly global community. Fred E. Jandt introduces essential communication skills and concepts that will empower readers to interact successfully with different cultures and ethnic groups. To spark student interest, Jandt offers readers unique insights into intercultural communication, at home and abroad, through an emphasis on history, culture, and popular media. Each chapter integrates material on social media, as well as extensive new examples from recent international news and events. Throughout the text, Jandt reinforces the important roles that stories, personal experiences, and self-reflection play in building our intercultural understanding and competence. The Eighth Edition adds depth to the coverage of theory and includes two new features: Focus on Skills provides expanded coverage of intercultural communication in practice, while Focus on Technology illustrates the impact of new communication technology on intercultural encounters. The new edition also introduces a new map program to provide students with additional context for discussion of cultures and regions across the globe.
An Introduction to Intercultural Communication: Identities in a Global Community
by Fred E. JandtAn Introduction to Intercultural Communication: Identities in a Global Community prepares today’s students to successfully navigate our increasingly global community. Fred E. Jandt introduces essential communication skills and concepts that will empower readers to interact successfully with different cultures and ethnic groups. To spark student interest, Jandt offers readers unique insights into intercultural communication, at home and abroad, through an emphasis on history, culture, and popular media. Each chapter integrates material on social media, as well as extensive new examples from recent international news and events. Throughout the text, Jandt reinforces the important roles that stories, personal experiences, and self-reflection play in building our intercultural understanding and competence. The Eighth Edition adds depth to the coverage of theory and includes two new features: Focus on Skills provides expanded coverage of intercultural communication in practice, while Focus on Technology illustrates the impact of new communication technology on intercultural encounters. The new edition also introduces a new map program to provide students with additional context for discussion of cultures and regions across the globe.