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Computational Intelligence and Biomedical Signal Processing: An Interdisciplinary, Easy and Practical Approach (SpringerBriefs in Electrical and Computer Engineering)
by Mitul Kumar Ahirwal Anil Kumar Girish Kumar SinghThis book presents an interdisciplinary paradigms of computational intelligence techniques and biomedical signal processing. The computational intelligence techniques outlined in the book will help to develop various ways to enhance and utilize signal processing algorithms in the field of biomedical signal processing. In this book, authors have discussed research, discoveries and innovations in computational intelligence, signal processing, and biomedical engineering that will be beneficial to engineers working in the field of health care systems. The book provides fundamental and initial level theory and implementation tools, so that readers can quickly start their research in these interdisciplinary domains.
Probabilistic Methods and Distributed Information: Rudolf Ahlswede’s Lectures on Information Theory 5 (Foundations in Signal Processing, Communications and Networking #15)
by Rudolf Ahlswede Alexander Ahlswede Ingo Althöfer Christian Deppe Vladimir Blinovsky Ulrich Tamm Holger Boche Ulrich Krengel Ahmed MansourThe fifth volume of Rudolf Ahlswede’s lectures on Information Theory focuses on several problems that were at the heart of a lot of his research. One of the highlights of the entire lecture note series is surely Part I of this volume on arbitrarily varying channels (AVC), a subject in which Ahlswede was probably the world's leading expert. Appended to Part I is a survey by Holger Boche and Ahmed Mansour on recent results concerning AVC and arbitrarily varying wiretap channels (AVWC). After a short Part II on continuous data compression, Part III, the longest part of the book, is devoted to distributed information. This Part includes discussions on a variety of related topics; among them let us emphasize two which are famously associated with Ahlswede: "multiple descriptions", on which he produced some of the best research worldwide, and "network coding", which had Ahlswede among the authors of its pioneering paper. The final Part IV on "Statistical Inference under Communication constraints" is mainly based on Ahlswede’s joint paper with Imre Csiszar, which received the Best Paper Award of the IEEE Information Theory Society. The lectures presented in this work, which consists of 10 volumes, are suitable for graduate students in Mathematics, and also for those working in Theoretical Computer Science, Physics, and Electrical Engineering with a background in basic Mathematics. The lectures can be used either as the basis for courses or to supplement them in many ways. Ph.D. students will also find research problems, often with conjectures, that offer potential subjects for a thesis. More advanced researchers may find questions which form the basis of entire research programs.
The 2021 International Conference on Smart Technologies and Systems for Internet of Things: STSIoT2021 (Lecture Notes on Data Engineering and Communications Technologies #122)
by Ishfaq Ahmad Jun Ye Weidong LiuThis book contains papers presented at the 2021 International Conference on Smart Technologies and Systems for Internet of Things, held on November 26–27, 2021, in Shanghai, China. It covers topics like distributed processing for sensor data in CPS networks, approximate reasoning and pattern recognition for CPS networks, distributed processing in mobile networking, data analytics for social media sensor data integration, data platforms for efficient integration with CPS networks, virtualized and cloud-oriented resources for data processing for CPS networks, machine learning algorithms for CPS networks, data security and privacy in CPS networks, sensor fusion algorithms, sensor signal processing, data acquisition and preprocessing technology, intelligent computing, data mining methods and algorithms, big data system solutions and tools platform, intelligent control and intelligent management, and operational situation awareness utilizing big data-driven intelligence. It caters to postgraduate students, researchers, and practitioners specializing and working in related areas.
The BBC, The 'War on Terror' and the Discursive Construction of Terrorism: Representing Al-qaeda (New Security Challenges)
by Jared AhmadIn the years since the September 11th 2001 attacks, the al-Qaeda phenomenon has become one of the most written about, yet crucially misunderstood, threats of the 21st century. But despite the sheer volume of literature produced during the ‘war on terror’ period, few studies have sought to consider the way this entity has been represented within the news media. The BBC, the War on Terror and the Discursive Construction of Al-Qaeda addresses this significant gap in knowledge by providing an original and much needed assessment of the various strategies used to depict ‘al-Qaeda’, and thus make it meaningful for British television audiences. Drawing on the work of French philosopher Michel Foucault, and focusing on Britain’s most watched and trusted news programme, the BBC’s flagship ‘News at Ten’ bulletin, the book provides insight into both the visual and verbal nature of these representations and the way they have shifted over the course of a ten-year period, while also shedding light upon the broader political and social consequences of the BBC’s portrayals. In doing so, the book not only helps to develop a deeper understanding of the complexity of the BBC’s representations, and their various shifts and transformations, but also details the process through which ‘al-Qaeda’ has been pieced together from a range of cultural parts. And how, ultimately, the dominant mode of representation used to portray this entity is one that closely resembles Britain’s own, diverse multicultural ‘self’.
Proceedings of International Conference on Information and Communication Technology for Development: ICICTD 2022 (Studies in Autonomic, Data-driven and Industrial Computing)
by Mohiuddin Ahmad Mohammad Shorif Uddin Yeong Min JangThis book gathers outstanding research papers presented at the International Conference on Information and Communication Technology for Development (ICICTD 2022), held on July 29–30, 2022, at the Institute of Information and Communication Technology (IICT), Khulna University of Engineering & Technology (KUET), Khulna, Bangladesh. The topics covered are ICT in health care, ICT in e-commerce, e-governance, collective intelligence, soft computing, optimization, cloud computing, machine learning, intelligent software, robotics, data science, data security, big data analytics and IoT, information systems, computer network, algorithms, and natural language processing.
Secure Edge and Fog Computing Enabled AI for IoT and Smart Cities: Includes selected Papers from International Conference on Advanced Computing & Next-Generation Communication (ICACNGC 2022) (EAI/Springer Innovations in Communication and Computing)
by Ahmed A. Abd El-Latif Lo’ai Tawalbeh Yassine Maleh Brij B. GuptaThis book gathers recent research in security and privacy to discuss, evaluate, and improve the novel approaches of data protection in IoT and edge and fog computing. The primary focus of the book addresses security mechanisms in IoT and edge/ fog computing, advanced secure deployments for large scaled edge/ fog computing, and new efficient data security strategy of IoT and edge/ fog computing. The book lays a foundation of the core concepts and principles of IoT and 5G security, walking the reader through the fundamental ideas. This book is aimed at researchers, graduate students, and engineers in the fields of secure IoT and edge/ fog computing. The book also presents selected papers from International Conference on Advanced Computing & Next-Generation Communication (ICACNGC 2022).
Media Practice in Iraq
by Ahmed K. Al-RawiA historical survey of the Iraqi media from its beginning up to the present day, focusing on the post-2003 media scene and the political and societal divisions that occurred in Iraq after US-led occupation. Investigates the nature of the media outlets and offers an analysis of the way Iraqi satellite channels covered the 2010 general elections.
Emerging Trends in Intelligent Systems & Network Security (Lecture Notes on Data Engineering and Communications Technologies #147)
by Mohamed Ben Ahmed Bernadetta Kwintiana Ane Boudhir Anouar Abdelhakim Didi RosiyadiThis book covers selected research works presented at the fifth International Conference on Networking, Information Systems and Security (NISS 2022), organized by the Research Center for Data and Information Sciences at the National Research and Innovation Agency (BRIN), Republic of Indonesia, and Moroccan Mediterranean Association of Sciences and Sustainable Development, Morocco, during March 30–31, 2022, hosted in online mode in Bandung, Indonesia. Building on the successful history of the conference series in the recent four years, this book aims to present the paramount role of connecting researchers around the world to disseminate and share new ideas in intelligent information systems, cyber-security, and networking technologies. The 49 chapters presented in this book were carefully reviewed and selected from 115 submissions. They focus on delivering intelligent solutions through leveraging advanced information systems, networking, and security for competitive advantage and cost savings in modern industrial sectors as well as public, business, and education sectors. Authors are eminent academicians, scientists, researchers, and scholars in their respective fields from across the world.
Networking, Intelligent Systems and Security: Proceedings of NISS 2021 (Smart Innovation, Systems and Technologies #237)
by Mohamed Ben Ahmed Horia-Nicolai L. Teodorescu Tomader Mazri Parthasarathy Subashini Anouar Abdelhakim BoudhirThis book gathers best selected research papers presented at the International Conference on Networking, Intelligent Systems and Security, held in Kenitra, Morocco, during 01–02 April 2021. The book highlights latest research and findings in the field of ICT, and it provides new solutions, efficient tools, and techniques that draw on modern technologies to increase urban services. In addition, it provides a critical overview of the status quo, shares new propositions, and outlines future perspectives in networks, smart systems, security, information technologies, and computer science.
Geopositioning and Mobility (Wiley-iste Ser.)
by Ahmed Nait-Sidi-Moh Mohamed Bakhouya Jaafar Gaber Maxime WackThis book presents a general overview of the applications and use of geopositioning and GNSS for assisting the supervision and management of mobile terrestrial professions, information, traffic regulation, multimodal information, pedestrian mobility and indoor geopositioning, etc. It especially focuses on the field of mobility and terrestrial transport, the automotive industry and tourism (on foot, by bicycle or motorcycle, by car, by professional vehicles or by public transport, etc.). This book explores the many possibilities, developmental and organizational factors, as well as new paradigms, which will contribute to an essential part of GNSS’s civil economy, especially to Galileo in the mid-term and to Egnos in the short-term. Several of GNSS’s integration structuring aspects in sustainable terrestrial mobilities will be analyzed; for example in terms of system architecture, data safety or legal constraints. Numerous diverse points of view will be presented regarding subjects such as dynamic cartography and new computing architectures of: mobility systems, interconnection, service quality, regulation or supervision functions of individual freedoms. Contents Foreword, Matthias Ruete. 1. The Geopositioning Concept, Yves Alexandre. 2. Functions and Performance of the Egnos System, Jérôme Legenne and Daniel Brocard. 3. Information, Modeling and Traffic Reconstruction, Arnaud De La Fortelle, Jean-Marc Lasgouttes and Fabien Moutarde. 4. Geopositioning and Legal Issues, Thierry Piette-Coudol. 5. Location-based Services: Platforms and Applications, Wafaa Ait-Cheik-Bihi, Ahmed Nait-Sidi-Moh, Mohamed Bakhouya, Jaafer Gaber and Maxime Wack. 6. Geofencing, Fabrice Reclus. 7. Pedestrian Navigation for the Benefit of Mobility, Pierre-Yves Gillieron, Véronique Chazal, Michael Flamm, Dominique Von Der Mühll and Monique Ruzicka-Rossier. 8. The Application of Satellite Positioning Systems in Travel Analysis,Patrick Gendre, Alexis Bacelar and Philippe Marchal. About the Authors Ahmed Nait-Sidi-Moh is Associate Professor of Industrial Engineering and Computer Engineering at the University of Picardie Jules Verne, St Quentin, France. His research interests include modeling, analysis of discrete event systems, performance evaluation and optimization, routing policies, scheduling and interoperability for service composition. Mohamed Bakhouya is a senior research scientist at Aalto University, Finland. His research interests include various aspects on the design, validation, implementation, performance evaluation and analysis of distributed systems, architectures, protocols and services. Jaafar Gaber is Associate Professor of Computational Sciences and Computer Engineering at the University of Technology of Belfort-Montbéliard, France. His research interests include ubiquitous and pervasive computing, distributed systems, geopositioning and mobility, security and experimental performance evaluations. Maxime Wack is Associate Professor of Computational Sciences and Computer Engineering at the University of Technology of Belfort-Montbéliard, France. He heads the Geopositioning, Embedded Systems and Mobility (GSEM) team. His research interests include intelligent transportation systems, security, digital signature and certification, location-based services and distributed systems.
Health Communication and Mass Media: An Integrated Approach to Policy and Practice
by Rukhsana Ahmed Benjamin R. BatesHealth Communication and Mass Media is a much-needed resource for those with a professional or academic interest in the field of health communication. The chapters engage and expand upon significant theories informing efforts at mediated health communication and demonstrate the practical utility of these theories in on-going or completed projects. They consider how to balance the ethical and efficacy demands of mediated health communication efforts, and discuss both traditional media and communication systems and new web-based and mobile media. The book's treatment is broad, reflecting the topical and methodological diversity in the field. It offers an integrated approach to communication theory and application. Readers will be able to appreciate the ways that theory shapes health communication applications and how those applications inform the further construction of theory. They will find practical examples of mediated health communication that can serve as models for their own efforts. While the book serves as an introduction to mediated health communication for students, professionals, and practitioners with limited experience, researchers and advanced practitioners will also appreciate the exemplars and theoretical insights offered by the chapter authors. This book will be of interest to anyone involved in health communication programs or more generally with communication and allied studies, as well as to those in the health professions and their related fields.
Content-Centric Networks: An Overview, Applications and Research Challenges (SpringerBriefs in Electrical and Computer Engineering #0)
by Syed Hassan Ahmed Safdar Hussain Bouk Dongkyun KimThis book introduces Content-Centric Networking (CCN), a networking paradigm that provides a simple and effective solution to the challenging demands of future wired and wireless communications. It provides an overview of the recent developments in the area of future internet technologies, bringing together the advancements that have been made in Information-Centric Networking (ICN) in general, with a focus on CCN. It begins with an introduction to the basics of CCN is followed by an overview of the current internet paradigm and its challenges. Next, an application perspective has been included, where the authors encompass the selected applications for CCN with recent refereed research and developments. These applications include Internet of Things (IoT), Smart Grid, Vehicular Ad hoc Networks (VANETs), and Wireless Sensor Networks (WSNs). The book is a useful reference source for practising researchers, and can be used as supporting material for undergraduate and graduate level courses in computer science and electrical engineering.
Formation Control: Approaches for Distributed Agents (Studies in Systems, Decision and Control #205)
by Hyo-Sung AhnThis monograph introduces recent developments in formation control of distributed-agent systems. Eschewing the traditional concern with the dynamic characteristics of individual agents, the book proposes a treatment that studies the formation control problem in terms of interactions among agents including factors such as sensing topology, communication and actuation topologies, and computations. Keeping pace with recent technological advancements in control, communications, sensing and computation that have begun to bring the applications of distributed-systems theory out of the industrial sphere and into that of day-to-day life, this monograph provides distributed control algorithms for a group of agents that may behave together. Unlike traditional control laws that usually require measurements with respect to a global coordinate frame and communications between a centralized operation center and agents, this book provides control laws that require only relative measurements and communications between agents without interaction with a centralized operator. Since the control algorithms presented in this book do not require any global sensing and any information exchanges with a centralized operation center, they can be realized in a fully distributed way, which significantly reduces the operation and implementation costs of a group of agents. Formation Control will give both students and researchers interested in pursuing this field a good grounding on which to base their work.
The Network Turn: Changing Perspectives in the Humanities (Elements in Publishing and Book Culture)
by Ruth Ahnert Sebastian E. Ahnert Catherine Nicole Coleman Scott B. WeingartWe live in a networked world. Online social networking platforms and the World Wide Web have changed how society thinks about connectivity. Because of the technological nature of such networks, their study has predominantly taken place within the domains of computer science and related scientific fields. But arts and humanities scholars are increasingly using the same kinds of visual and quantitative analysis to shed light on aspects of culture and society hitherto concealed. This Element contends that networks are a category of study that cuts across traditional academic barriers, uniting diverse disciplines through a shared understanding of complexity in our world. Moreover, we are at a moment in time when it is crucial that arts and humanities scholars join the critique of how large-scale network data and advanced network analysis are being harnessed for the purposes of power, surveillance, and commercial gain. This title is also available as Open Access on Cambridge Core.
Human Systems Engineering and Design II: Proceedings of the 2nd International Conference on Human Systems Engineering and Design (IHSED2019): Future Trends and Applications, September 16-18, 2019, Universität der Bundeswehr München, Munich, Germany (Advances in Intelligent Systems and Computing #1026)
by Tareq Ahram Waldemar Karwowski Stefan Pickl Redha TaiarThis book focuses on novel design and systems engineering approaches, including theories and best practices, for promoting a better integration of people and engineering systems. It covers a range of hot topics related to: development of human-centered systems; interface design and human-computer interaction; usability and user experience; emergent properties of human behavior; innovative materials in manufacturing, biomechanics, and sports medicine, safety engineering and systems complexity business analytics, design and technology and many more. The book, which gathers selected papers presented at the 2nd International Conference on Human Systems Engineering and Design: Future Trends and Applications (IHSED 2019), held on September 16-18, 2019, at Universität der Bundeswehr München, Munich, Germany, provides researchers, practitioners and program managers with a snapshot of the state-of-the-art and current challenges in the field of human systems engineering and design.
Fixed Mobile Convergence Handbook
by Syed A. Ahson Mohammad IlyasRequirements for next generation networks (NGNs) are fueling an architectural evolution. Service providers are obliged to give users access to content anytime, anyhow, anywhere, on any device. This requires a converged infrastructure in which users across multiple domains can be served through a single unified domain and all network services and business units can be consolidated on a single IP infrastructure. The Fixed Mobile Convergence Handbook is a comprehensive guide to the design, implementation, and management of converged cellular/WiFi wireless networks. This book discusses how FMC is transforming technologies as multimedia ceases to be passively consumed and unidirectional—and becomes increasingly mobile, personalized and interactive. This book also describes ways to ensure that networks remain cost-effective, scalable, reliable, and secure in the face of constant technological evolution. This material encapsulates the state of FMC, covering everything from basic concepts to research-grade material and future directions. Addressing a broad range of topics, the handbook consists of 16 chapters authored by 44 experts from around the world. Subjects include: Femtocell network technology and applications Deployment modes and interference avoidance Architecture for power efficiency Conversational quality and network planning Design of SIP-based mobility management protocols Highly respected in their field, the authors anticipate the key issues and problems that FMC presents—from application inception and deployment to system interconnection and Quality of Service (QoS). Ideal for professional mobile technology designers and/or planners, researchers (faculty members and graduate students), this book provides specific salient features and information that will guide innovation in the 21st century and beyond. Syed Ahson is a senior software design engineer with Microsoft. Previously, he was a senior staff software engineer with Motorola, where he was a leading contributor in the creation of several iDEN, CDMA, and GSM cellular phones. Dr. Mohammad Ilyas is associate dean for research and industry relations at the College of Engineering and Computer Science at Florida Atlantic University, Boca Raton. A consultant to several national and international organizations, Dr. Ilyas is a member of both the IEEE and ASEE.
VoIP Handbook: Applications, Technologies, Reliability, and Security
by Syed A. Ahson Mohammad IlyasThe number of worldwide VoIP customers is well over 38 million. Thanks to the popularity of inexpensive, high-quality services, it's projected to increase to nearly 250 million within the next three years. The VoIP Handbook: Applications, Technologies, Reliability, and Security captures the state of the art in VoIP technology and serves as the comprehensive reference on this soon-to-be ubiquitous technology. It provides: A step-by-step methodology to evaluate VoIP performance prior to network implementation An invaluable overview of implementation challenges and several VoIP multipoint conference systems Unparalleled coverage of design and engineering issues such VoIP traffic, QoS requirements, and VoIP flow As this promising technology’s popularity increases, new demands for improved quality, reduced cost, and seamless operation will continue to increase. Edited by preeminent wireless communications experts Ahson and Illyas, the VoIP Handbook guides you to successful deployment.
App-Entwicklung - effizient und erfolgreich: Eine kompakte Darstellung von Konzepten, Methoden und Werkzeugen
by Christian Aichele Marius SchönbergerDieses Buch ermöglicht durch die Darstellung fachlicher und technologischer Grundlagen sowie der Beschreibung notwendiger Aktivitäten zur mobilen Anwendungsentwicklung einen Einstieg in die Thematik. Anhand eines standardisierten Vorgehensmodells werden die einzelnen Phasen der mobilen Anwendungsentwicklung aufgezeigt und die Unterstützung der phasenbezogenen Aktivitäten durch den Einsatz etablierter Entwicklungswerkzeuge dargestellt. Das Buch wendet sich vornehmlich an Unternehmer, IT-Verantwortliche und IT-Praktiker aus IT-anwendenden Unternehmen und IT-Unternehmen. Ferner an Lehrende und Studenten der Wirtschaftsinformatik und BWL.
Why We Argue (And How We Should): A Guide to Political Disagreement in an Age of Unreason (Second Edition)
by Scott F. Aikin Robert B. Talisse<p><i>Why We Argue (And How We Should): A Guide to Political Disagreement in an Age of Unreason</i> presents an accessible and engaging introduction to the theory of argument, with special emphasis on the way argument works in public political debate. The authors develop a view according to which proper argument is necessary for one’s individual cognitive health; this insight is then expanded to the collective health of one’s society. Proper argumentation, then, is seen to play a central role in a well-functioning democracy. <p>Written in a lively style and filled with examples drawn from the real world of contemporary politics, and questions following each chapter to encourage discussion, <i>Why We Argue (And How We Should)</i> reads like a guide for the participation in, and maintenance of, modern democracy. An excellent student resource for courses in critical thinking, political philosophy, and related fields, <i>Why We Argue (And How We Should)</i> is an important contribution to reasoned debate.</p>
You Are the Message: Getting What You Want by Being Who You Are
by Roger Ailes"You are the message." What does that mean, exactly? It means that when you communicate with someone, it's not just the words you choose to send to the other person that make up the message. You're also sending signals about what kind of person you are--by your eyes, your facial expression, your body movement, your vocal pitch, tone, volume, and intensity, your commitment to your message, your sense of humor, and many other factors.The receiving person is bombarded with symbols and signals from you. Everything you do in relation to other people causes them to make judgments about what you stand for and what your message is. "You are the message" comes down to the fact that unless you identify yourself as a walking, talking message, you miss that critical point. The words themselves are meaningless unless the rest of you is in synchronization. The total you affects how others think of and respond to you.
Championing Science: Communicating Your Ideas to Decision Makers
by Roger D. Aines Amy L. AinesChampioning Science shows scientists how to persuasively communicate complex scientific ideas to decision makers in government, industry, and education. This comprehensive guide provides real-world strategies to help scientists develop the essential communication, influence, and relationship-building skills needed to motivate nonexperts to understand and support their science. Instruction, interviews, and examples demonstrate how inspiring decision makers to act requires scientists to extract the essence of their work, craft clear messages, simplify visuals, bridge paradigm gaps, and tell compelling narratives. The authors bring these principles to life in the accounts of science champions such as Robert Millikan, Vannevar Bush, scientists at Caltech and MIT, and others. With Championing Science, scientists will learn how to use these vital skills to make an impact.
New Media Language
by Jean Aitchison Diana M. LewisNew Media Language brings leading media figures and scholars together to debate the shifting relations between today's media and contemporary language.From newspapers and television to email, the Internet and text messaging, there are ever increasing media conduits for news. This book investigates how developments in world media have affected, and been affected by, language. Exploring a wide range of topics, from the globalization of communication to the vocabulary of terrorism and the language used in the wake of September 11, New Media Language looks at the important and wide-ranging implications of these changes. From Malcolm Gluck on wine writing, to Naomi Baron on email, the authors provide authoritative and engaging insights into the ways in which language is changing, and in turn, changes us.With a foreword by Simon Jenkins, New Media Language is essential reading for anyone with an interest in today's complex and expanding media.
Magento 2 Development Quick Start Guide: Build better stores by extending Magento
by Branko AjzeleCreate an interactive online store and customize it further using MagentoKey FeaturesStraightforward guide to developing with MagentoExamples of different types of extensionCustomize the Magento storefront and admin areasBook DescriptionMagento is an open source, enterprise-level e-commerce platform with unlimited scope for customization. This makes it a great choice not only for vendors, but for developers as well.This book guides you through Magento development, teaching you how to develop modules that extend or change its functionality, leading to more flexible and proftable Magento stores. You start with a structural overview of the key Magento development components.You will learn where things such as plugins, events, models, controllers, layouts, and UI components ft into the development landscape. You will go through examples of using these components to extend Magento. As you progress, you will be building a diverse series of small but practical Magento modules.By the end of this book, you will not only have a solid foundation in the Magento development architecture; you will also have practical experience of developing modules to customize and extend Magento stores.What you will learnDevelop a simple shipping moduleBuild admin interfaces with the built-in form and listing UI componentsImplement JavaScript components for improved customer experienceAccommodate vendor needs by adding new catalog-related featuresDevelop your way to a better checkoutImprove customer interaction with new customer-related extensionsCreate new web APIs to make your modules more extensibleWho this book is forThis book is for competent PHP developers, with only basic knowledge of the Magento platform required.
InstaStyle: Curate Your Life, Create Stunning Photos, and Elevate Your Instagram Influence
by Tezza (a.k.a. Tessa Barton)Gain Instagram followers, grow your personal brand, and influence others with your authentic personality, beautiful photography, and stunningly curated grid.Whether your passion is fitness, fashion, food, or anything in between, you can turn that passion into a business that will inspire and influence others! Instagram is the place where trends break, tastes are made, and brands are launched, and it&’s packed with insightful analytics and handy business tools that will help you elevate your social media presence to the next level. But how do you get there? InstaStyle is a must-have guide for any Instagrammer who aspires to become an influencer. You&’ll learn to create your brand, connect with others, and share the way you see the world! Tezza (@tezza) and other well-known Instagram influencers will show you how they&’ve procured their platforms, and teach you how to tell compelling visual stories that will help your build your own brand.Here is what you'll find in InstaStyle: • Beautiful imagery and easily understood guides to help you achieve your Instagram goals • Tips for creating an immediately recognizable grid aesthetic and showcasing your life, all while still remaining true to your personal brand • Expert advice and tips for creating beautiful photography, telling compelling visual stories, finding management representation, and creating successful brand engagement strategies • Inspiration and guidance from other influencers, including: @emily_luciano - fashion @travel_inhershoes - travel @thewoodenskillet - food @xandervintage - beauty @amberfillerup - family @alexajeanfitness - fitness @annemariebarton - interior design @designbyaikonik - flat lays and products
Dimensions of Advertising Theory and Practice in Africa
by Ganiyu Olalekan Akashoro Sibongile Sindane Gilbert Motsaathebe Sydney Friendly Kankuzi Rotimi Williams Olatunji Shaibu Husseini Mariska Bertram Jacinta Mwende Maweu Sunday Adekunle Akinjogbin Nelson Okorie Chinenye Nwabueze Julius Abioye Adeyemo Beatrice Adeyinka Laninhun Nnamdi Tobechukwu Ekeanyanwu Assay Benjamin Enahoro Olujimi Kayode Seyi Soremekun Olayinka Egbokhare Angelique Van Niekerk Noeem Taiwo Thannyhis book brings together cutting-edge research by leading African communication and media theorists to provide a broad but detailed survey of the history and present state of the art of advertising in Africa. The book is a thought-provoking reminder of the variety of approaches to the study of marketing communication on a continent where advertising is often taken for granted. From indigenous African forms of advertising - by street criers, wall paintings, and even olfactory appeals - to the latest experiments in integrated marketing communication via the Internet, home videos, smartphones, and social media, Dimensions of Advertising Theory and Practice in Africa is a comprehensive survey both of Africa's contributions to the globalized advertising industry and of the industry's profound affect on African economies and cultures. The first collection of its kind, the book marks an important moment in the study of marketing communication in Africa. It will be an essential text for years to come.