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Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too
by Gary VaynerchukFour-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It! teaches readers to do.In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.
TBH #2: TBH, This May Be TMI (TBH #2)
by Lisa GreenwaldTold entirely in text messages, the second book in this addictive series from the acclaimed author of 11 Before 12 is perfect for fans of Lauren Myracle and Rachel Renee Russell.TBH, Cece has no time for her boy-crazy friends. She wants to make a bigger impact in middle school than just choosing the perfect kissy cat-face emoji.But that’s hard when Gabby and Prianka talk about their crushes 24/7. (To be honest, it’s way too much information!) Between nailing down summer plans, getting busted for iMessaging in class, and organizing the spring fair, things are getting rocky for the BFFs.But when Prianka gets an SOS text from her friend Vishal, the girls realize they need to band together—because some of their classmates have bigger challenges than dealing with sixth grade stress.
A History of Video Games in 64 Objects
by World Video Game Hall of FameInspired by the groundbreaking A History of the World in 100 Objects, this book draws on the unique collections of The Strong museum in Rochester, New York, to chronicle the evolution of video games, from Pong to first-person shooters, told through the stories of dozens of objects essential to the field’s creation and development.Drawing on the World Video Game Hall of Fame’s unmatched collection of video game artifacts, this fascinating history offers an expansive look at the development of one of the most popular and influential activities of the modern world: video gaming.Sixty-four unique objects tell the story of the video game from inception to today. Pithy, in-depth essays and photographs examine each object’s significance to video game play—what it has contributed to the history of gaming—as well as the greater culture.A History of Video Games in 64 Objects explains how the video game has transformed over time. Inside, you’ll find a wide range of intriguing topics, including:The first edition of Dungeons & Dragons—the ancestor of computer role-playing gamesThe Oregon Trail and the development of educational gamingThe Atari 2600 and the beginning of the console revolutionA World of Warcraft server blade and massively multiplayer online gamesMinecraft—the backlash against the studio systemThe rise of women in gaming represented by pioneering American video game designers Carol Shaw and Roberta Williams’ game development materialsThe prototype Skylanders Portal of Power that spawned the Toys-to-Life video game phenomenon and shook up the marketplaceAnd so much more!A visual panorama of unforgettable anecdotes and factoids, A History of Video Games in 64 Objects is a treasure trove for gamers and pop culture fans. Let the gaming begin!
Pick Three: You Can Have It All (Just Not Every Day)
by Randi ZuckerbergA New York Times bestseller!In this motivational handbook—both a business how-to and self-help guide—the New York Times bestselling author of Dot Complicated takes on the fallacy of the "well-balanced" life, arguing that the key to success is learning to be well-lopsided.Work. Sleep. Fitness. Family. Friends. Pick Three.In an increasingly demanding world, we’ve been told that we can do everything—maintain friendships, devote ourselves to work, spend time with family, stay fit, and get enough sleep. We just need to learn to balance it all. Randi Zuckerberg doesn’t believe in being well-balanced. We can’t do it all every day, she contends, and trying to do so only leaves us frustrated and feeling inadequate. But we can succeed if we Pick Three.Randi first introduced the concept of Pick Three in a tweet—"The Entrepreneur’s Dilemma"—that went viral. Now, in this book, she expands on her philosophy and inspires others to follow her lead. From entrepreneurs to professionals, busy parents to students, Randi can help everyone learn to reject the unrealistic burden of balance and enjoy success in their own lives—by picking the most important areas to focus on in any given day.This practical handbook includes stories from Randi’s career learning that there’s no such thing as a perfect balance—as well as insights and examples from other professionals at the top of the biggest businesses in Silicon Valley, new moms searching for permission to focus on family, and recent graduates convinced they should have it all under control, including Arianna Huffington, Reshma Saujani, Laurie Hernandez, and Brad Takei. We can’t have it all every day, and that’s okay, Randi reminds us. Pick Three is her much-needed guide to learning to embrace the well-lopsided life.
Tubes: A Journey to the Center of the Internet
by Andrew BlumAn engaging, narrative tour behind the scenes of our everyday lives to see the dark beating heart of the Internet itself.We are all connected now. But connected to what, exactly? In Tubes, journalist Andrew Blum takes readers on a fascinating journey to find out.When former Senator Ted Stevens of Alaska famously described the Internet as “a series of tubes,” he seemed hopelessly, foolishly trapped in an old way of knowing the world. But he wasn’t wrong. After all, as Blum writes, the Internet exists: for all the talk of the “placelessness” of our digital age, the Internet is as fixed in real, physical places as any railroad or telephone ever was. It fills enormous buildings, converges in some places and avoids others, and it flows through tubes under ground, up in the air, and under the oceans all over the world. You can map it, you can smell it, and you can even visit it—and that’s just what Blum does in Tubes.From the room in Berkeley where the Internet flickered to life to the busiest streets in Manhattan as new fiber optic cable is laid down; from the coast of Portugal as a 10,000-mile undersea cable just two thumbs’ wide is laid down to connect Europe and West Africa to the wilds of the Pacific Northwest, where Google, Microsoft and Facebook have built monumental data centers—Blum visits them all to chronicle the dramatic story of the Internet’s development, explain how it all works, and capture the spirit of the place/Like Tracy Kidder’s classic The Soul of a New Machine or Tom Vanderbilt’s recent bestseller Traffic, Tubes combines deep reporting and lucid explanation into an engaging quest to understand the everyday world we live in.
Nice Try: Stories of Best Intentions and Mixed Results
by Josh Gondelman“If you only read one book in your life, it probably shouldn’t be this one. However, if you’re not operating an inexplicable one-book policy, these stories are funny, touching, and more than worth your time.” — John Oliver“Josh Gondelman is one of the most original hilarious voices out there today. This book will hook you and make you laugh and laugh.” — Amy SchumerEmmy-Award winning writer and comedian Josh Gondelman’s collection of personal stories of best intentions and mixed results.Josh Gondelman knows a thing or two about trying—and failing. The Emmy Award-winning stand-up comic—dubbed a “pathological sweetheart” by the New York Observer—is known throughout the industry as one of comedy’s true “nice guys.” Not surprisingly, he’s endured his share of last-place finishes. But he keeps on bouncing back.In this collection of hilarious and poignant essays (including his acclaimed New York Times piece “What if I Bombed at My Own Wedding?”), Josh celebrates a life of good intentions—and mixed results. His true tales of romantic calamities, professional misfortunes, and eventual triumphs reinforce the notion: we get out of the world what we put into it. Whether he’s adopting a dog from a suspicious stranger, mitigating a disastrous road trip, or trying MDMA for the first (and only) time, Josh only wants the best for everyone—even as his attempts to do the right thing occasionally implode.Full of the warm and relatable humor that’s made him a favorite on the comedy club circuit, Nice Try solidifies Josh Gondelman’s reputation as not just a good guy, but a skilled observer of the human condition.
Straight Talk for Startups: 100 Insider Rules for Beating the Odds--From Mastering the Fundamentals to Selecting Investors, Fundraising, Managing Boards, and Achieving Liquidity
by Randy Komisar Jantoon Reigersman"Straight Talk for Startups memorializes age-old best practices and empowers both experienced and new investment professionals to beat the odds."—David Krane, CEO, Google Ventures"Straight Talk for Startups is filled with real, raw, and fact-based ‘rules of the road’ that you need to know when diving into our ultra-competitive startup world. A must read and a re-read!"—Tony Fadell, Coinventor of the iPod/iPhone & Founder of Nest LabsVeteran venture capitalist Randy Komisar and finance executive Jantoon Reigersman share no-nonsense, counterintuitive guidelines to help anyone build a successful startup.Over the course of their careers, Randy Komisar and Jantoon Reigersman continue to see startups crash and burn because they forget the timeless lessons of entrepreneurship.But, as Komisar and Reigersman show, you can beat the odds if you quickly learn what insiders know about what it takes to build a healthy foundation for a thriving venture. In Straight Talk for Startups they walk budding entrepreneurs through 100 essential rules—from pitching your idea to selecting investors to managing your board to deciding how and when to achieve liquidity. Culled from their own decades of experience, as well as the experiences of their many successful colleagues and friends, the rules are organized under broad topics, from "Mastering the Fundamentals" and "Selecting the Right Investors," to "The Ideal Fundraise," "Building and Managing Effective Boards," and "Achieving Liquidity."Vital rules you’ll find in Straight Talk for Startups include:The best ideas originate from founders who are usersCreate two business plans: an execution plan and an aspirational planNet income is an option, but cash flow is a factDon’t accept money from strangersPersonal wealth doesn’t equal good investingSmall boards are better than big onesAdd independent board members for expertise and objectivityToo many unanimous board decisions are a sign of troubleChoose an acquirer, don’t wait to be chosenLearn the rules by heart so you know when to break themFilled with helpful real-life examples and specific, actionable advice, Straight Talk for Startups is the ideal handbook for anyone running, working for, or thinking about creating a startup, or just curious about what makes high-potential ventures tick.
The Hidden Power of F*cking Up
by The Try Guys Keith Habersberger Zach Kornfeld Eugene Lee Yang#1 NEW YORK TIMES BESTSELLERThe Try Guys deliver their first book—an inspirational self-improvement guide that teaches you that the path to success is littered with humiliating detours, embarrassing mistakes, and unexpected failures.To be our best selves, we must become secure in our insecurities. In The Hidden Power of F*cking Up, The Try Guys - Keith, Ned, Zach, and Eugene - reveal their philosophy of trying: how to fully embrace fear, foolishness, and embarrassment in an effort to understand how we all get paralyzed by a fear of failure. They’ll share how four shy, nerdy kids have dealt with their most poignant life struggles by attacking them head-on and reveal their - ahem - sure-fail strategies for achieving success.But they’re not just here to talk; they’re actually going to put their advice to work. To demonstrate their unique self-improvement formula, they’ll each personally confront their deepest insecurities. A die-hard meat-lover goes vegan for the first time. A straight-laced father transforms into a fashionista. A perpetually single sidekick becomes the romantic lead. A child of divorce finally grows more intimate with his family. Through their insightful, emotional journeys and surprising, hilarious anecdotes, they’ll help you overcome your own self-doubt to become the best, most f*cked up version of yourself you can be!
Reprogramming the American Dream: From Rural America to Silicon Valley—Making AI Serve Us All
by Kevin Scott Greg Shaw** #1 Wall Street Journal Bestseller **In this essential book written by a rural native and Silicon Valley veteran, Microsoft’s Chief technology officer tackles one of the most critical issues facing society today: the future of artificial intelligence and how it can be realistically used to promote growth, even in a shifting employment landscape.There are two prevailing stories about AI: for heartland low- and middle-skill workers, a dystopian tale of steadily increasing job destruction; for urban knowledge workers and the professional class, a utopian tale of enhanced productivity and convenience. But there is a third way to look at this technology that will revolutionize the workplace and ultimately the world. Kevin Scott argues that AI has the potential to create abundance and opportunity for everyone and help solve some of our most vexing problems.As the chief technology officer at Microsoft, he is deeply involved in the development of AI applications, yet mindful of their potential impact on workers—knowledge he gained firsthand growing up in rural Virginia. Yes, the AI Revolution will radically disrupt economics and employment for everyone for generations to come. But what if leaders prioritized the programming of both future technology and public policy to work together to find solutions ahead of the coming AI epoch? Like public health, the space program, climate change and public education, we need international understanding and collaboration on the future of AI and work. For Scott, the crucial question facing all of us is this: How do we work to ensure that the continued development of AI allows us to keep the American Dream alive?In this thoughtful, informed guide, he offers a clear roadmap to find the answer.
Hop, Skip, Go: How the Mobility Revolution Is Transforming Our Lives
by Stephen Baker John RossantUrban expert John Rossant and business journalist Stephen Baker look beyond the false promises of the past to examine the real future of transportation and the repercussions for the world’s cities, the global economy, the environment, and our individual lives.Human mobility, dominated for a century by cars and trucks, is facing a dramatic transformation. Over the next decade, new networked devices, from electric bikes to fleets of autonomous cars, will change the way we move. They will also disrupt major industries, from energy to cars, give birth to new mobility giants, and lead to a redesign of our cities. For Rossant and Baker, this represents the advance of the Information Revolution into the physical world. This will raise troubling questions about surveillance, privacy, the dangers from hackers and the loss of jobs. But it also promises startling efficiencies, which could turn our cities green and, perhaps, save our planet.In an engaging, deeply reported book, the authors travel to mobility hotspots, from Helsinki to Shanghai, to scout out this future. And they visit the companies putting it together. One, Divergent3d, is devising a system to manufacture cars with robots and 3D printers. PonyAI, a Chinese-Silicon Valley startup, builds autonomous software that perceives potholes, oncoming trucks, and wayward pedestrians, and guides the vehicle around them. Voom, an Airbus subsidiary, is racing with dozens of others to operate fleets of air taxis that fly by themselves.Hop, Skip, Go is about us: billions of people on the move. Underlying each stage of mobility, from foot to horse to cars and jets, are the mathematics of three fundamental variables: time, space and money. We measure each trip we take, whether to Kuala Lumpur or the corner drugstore. As the authors make clear, the coming mobility revolution will be no different. As they unveil the future, the authors explore how these changes might revamp our conception of global geography, the hours in our days, and where in the world we might be able to go.
Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley
by Antonio Garcia MartinezThe instant New York Times bestseller, now available in paperback and featuring a new afterword from the author—the insider's guide to the Facebook/Cambridge Analytica scandal, the inner workings of the tech world, and who really runs Silicon Valley“Incisive.... The most fun business book I have read this year.... Clearly there will be people who hate this book — which is probably one of the things that makes it such a great read.”— Andrew Ross Sorkin, New York TimesImagine a chimpanzee rampaging through a datacenter powering everything from Google to Facebook. Infrastructure engineers use a software version of this “chaos monkey” to test online services’ robustness—their ability to survive random failure and correct mistakes before they actually occur. Tech entrepreneurs are society’s chaos monkeys. One of Silicon Valley’s most audacious chaos monkeys is Antonio García Martínez.After stints on Wall Street and as CEO of his own startup, García Martínez joined Facebook’s nascent advertising team. Forced out in the wake of an internal product war over the future of the company’s monetization strategy, García Martínez eventually landed at rival Twitter. In Chaos Monkeys, this gleeful contrarian unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future.
The Infinite Machine: How an Army of Crypto-Hackers Is Building the Next Internet with Ethereum
by Camila RussoWritten with the verve of such works as The Big Short, The History of the Future, and The Spider Network, here is the fascinating, true story of the rise of Ethereum, the second-biggest digital asset in the world, the growth of cryptocurrency, and the future of the internet as we know it.Everyone has heard of Bitcoin, but few know about the second largest cryptocurrency, Ethereum, which has been heralded as the "next internet."The story of Ethereum begins with Vitalik Buterin, a supremely gifted nineteen-year-old autodidact who saw the promise of blockchain when the technology was in its earliest stages. He convinced a crack group of coders to join him in his quest to make a super-charged, global computer.The Infinite Machine introduces Vitalik’s ingenious idea and unfolds Ethereum’s chaotic beginnings. It then explores the brilliant innovation and reckless greed the platform—an infinitely adaptable foundation for experimentation and new applications—has unleashed and the consequences that resulted as the frenzy surrounding it grew: increased regulatory scrutiny, incipient Wall Street interest, and the founding team’s effort to get the Ethereum platform to scale so it can eventually be accessible to the masses.Financial journalist and cryptocurrency expert Camila Russo details the wild and often hapless adventures of a team of hippy-anarchists, reluctantly led by an ambivalent visionary, and lays out how this new foundation for the internet will spur both transformation and fraud—turning some into millionaires and others into felons—and revolutionize our ideas about money.
The Information Trade: How Big Tech Conquers Countries, Challenges Our Rights, and Transforms Our World
by Alexis Wichowski"A timely, compelling, and expertly researched passport to the tech companies that rule today's digital landscape."—Blake Harris, bestselling author of Console Wars and The History of the Future.In this provocative book about our new tech-based reality, political insider and tech expert Alexis Wichowski considers the unchecked rise of tech giants like Facebook, Google, Amazon, Apple, Microsoft, and Tesla—what she calls “net states”— and their unavoidable influence in our lives. Rivaling nation states in power and capital, today’s net states are reaching into our physical world, inserting digital services into our lived environments in ways both unseen and, at times, unknown to us. They are transforming the way the world works, putting our rights up for grabs, from personal privacy to national security. Combining original reporting and insights drawn from more than 100 interviews with technology and government insiders, including Microsoft president Brad Smith, Google CEO Eric Schmidt, the former Federal Trade Commission chair under President Obama, and the managing director of Jigsaw—Google’s Department of Counter-terrorism against extremism and cyber-attacks—The Information Trade explores what happens we give up our personal freedom and individual autonomy in exchange for an easy, plugged-in existence, and shows what we can do to control our relationship with net states before they irreversibly change our future.
Ninja Future: Secrets to Success in the New World of Innovation
by Gary ShapiroNinja Future is an essential read for businesses and individuals striving to remain competitive in a rapidly evolving world: Gary Shapiro, the president and CEO of the Consumer Technology Association, casts his eye toward the future, charting how the innovative technologies of today will transform not only the way business is done but society itselfDuring his more than three decades at the head of the Consumer Technology Association, Gary Shapiro has witnessed, and been a part of, one of the most extraordinary periods of technological change in human history. Today’s world is almost unrecognizable from that of just a decade or two before: in just a few short years, the internet has already transformed how we access information, purchase goods, get from place to place, and do our jobs. And even greater changes are on the horizon. In Ninja Future, Shapiro explains the evolving technological landscape, breakthroughs underway now and those we can only envision. New innovations such as self-driving vehicles, blockchain, 5G, the Internet of Things, and countless others will forever change the economy as we know it. Shapiro uses case studies to identify companies and countries addressing today’s challenges particularly well—and relates lessons from those that have stumbled. Drawing on the insights he has gleaned as a martial arts black belt, he shows how businesses can move to succeed in today’s turbulent environment by adopting the mindset of “ninjas”—adapting to technological change to capitalize on opportunities at lightning speed.
The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power
by David B. Yoffie Michael A. Cusumano Annabelle GawerA trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies. Managers and entrepreneurs in the digital era must learn to live in two worlds—the conventional economy and the platform economy. Platforms that operate for business purposes usually exist at the level of an industry or ecosystem, bringing together individuals and organizations so they can innovate and interact in ways not otherwise possible. Platforms create economic value far beyond what we see in conventional companies.The Business of Platforms is an invaluable, in-depth look at platform strategy and digital innovation. Cusumano, Gawer, and Yoffie address how a small number of companies have come to exert extraordinary influence over every dimension of our personal, professional, and political lives. They explain how these new entities differ from the powerful corporations of the past. They also question whether there are limits to the market dominance and expansion of these digital juggernauts. Finally, they discuss the role governments should play in rethinking data privacy laws, antitrust, and other regulations that could reign in abuses from these powerful businesses. Their goal is to help managers and entrepreneurs build platform businesses that can stand the test of time and win their share of battles with both digital and conventional competitors. As experts who have studied and worked with these firms for some thirty years, this book is the most authoritative and timely investigation yet of the powerful economic and technological forces that make platform businesses, from Amazon and Apple to Microsoft, Facebook, and Google—all dominant players in shaping the global economy, the future of work, and the political world we now face.
The History of the World According to Facebook, Revised Edition
by Wylie OverstreetA revised and expanded edition of the bestselling parody that includes thirty-pages of new text, photos, and contemporary subjects—a clever and fresh historical chronicle.The Sun is now friends with Earth and 7 other planetsPluto: Not cool.What if Facebook had emerged with the Big Bang, and every historical event took place online? Imagine how we’d we see history if . . .On April 15, 1865, Abraham Lincoln updated his status: "Taking the missus to the theater"God and Stephen Hawking trolled each other in a comment war over the creation of the universe?Alexander the Great "checked into" all the countries he conqueredDonald Trump and Vladimir Putin "Liked" each other's cryptic statusesIrreverent and clever, The History of the World According to Facebook goes back through time, from the beginning of the world to the present, to cover all the major events and eras of human history, such as the Renaissance, the Industrial Revolution, and the Information Age. Wylie Overstreet brings the book up to date with three-dozen pages of additional material on contemporary figures and topics, from Caitlin Jenner to Deflategate to MAGA and Trump.Filled with hundreds of actual figures from across the centuries and thousands of invented statuses, comments, and actions lampooning Facebook users’ penchant for oversharing, abbreviation, self-importance, and lazy jargon, The History of the World According to Facebook defies all attempts at taking the multi-billion user social media platform SRSLY. It is the funniest parody of history and the dawn of man since, well, the dawn of man.
Cloudmoney: Cash, Cards, Crypto, and the War for Our Wallets
by Brett ScottThe reach of Corporations into our lives via cards and apps has never been greater; many of us rarely use cash these days. But what we’re told is a natural and inevitable move is actually the work of powerful interests. And the great battle of our time is the battle for ownership of the digital footprints that make up our lives.In Cloudmoney, Brett Scott tells an urgent and revelatory story about how the fusion of Big Finance and Big Tech requires “cloudmoney”—digital money underpinned by the banking sector—to replace physical cash. He dives beneath the surface of the global financial system to uncover a long-established lobbying infrastructure: an alliance of partners waging a covert war on cash. He explains the technical, political, and cultural differences between our various forms of money and shows how the cash system has been under attack for decades, as banking and tech companies promote a cashless society under the banner of progress.Cloudmoney takes us to the front lines of a war for our wallets that is also about our freedom, from marketing strategies against cash to the weaponization of COVID-19 to push fintech platforms, and from there to the rise of the cryptocurrency rebels and fringe groups pushing back. It asks the most pressing questions:Who benefits from a cashless society and who gets left behind?Is the end of cash the end of true privacy?And is our cloudmoney future closer than we think it is?
So You Want to Start a Podcast: Finding Your Voice, Telling Your Story, and Building a Community That Will Listen
by Kristen MeinzerAn inspiring, comprehensive, step-by-step guide to creating a hit show, So You Want to Start a Podcast covers everything from hosting and guest booking to editing and marketing - while offering plenty of encouragement and insider stories along the way. Though they are the fastest-growing form of media, podcasts can actually be tricky to create—and even harder to sustain. Few know the secrets of successfully creating a knockout podcast better than Kristen Meinzer. An award-winning commentator, producer, and former director of nonfiction programming for Slate’s sister company, Panoply, Meinzer has also hosted three successful podcasts, reaching more than ten million listeners. Now, she shares her expertise, providing aspiring podcasters with crucial information and guidance to work smarter, not harder as they start their own audio forum.Meinzer believes that we each have a unique voice that deserves to be heard. But many of us may need some help transforming our ideas into reality. So You Want to Start a Podcast asks the tough but important questions to help budding podcasters define and achieve their goals, including:Why do you want to start a podcast? Think about specifically why you want to start a podcast versus a blog, zine, YouTube channel, Instagram feed, or other media outlet. Find out if a podcast is really the best way to tell your story—and what you really need (and don’t need!) in order to get started.What is your show about? For any advertiser, corporate partner, or press outlet, you need a snappy pitch. How would you describe what you want to do in two to three sentences?Who is your podcast for? Who are you trying to reach? How will your content and tone appeal to those listeners?How is your show going to be structured? Create a step-by-step map planning the show out. Think about length, segments, interviews, advice, news reads, and other aspects of successful podcasts you can adapt for your own.With this motivational how-to guide—the only one on the subject available—you’ll find the smart, bottom-line advice and inspiration you need to produce an entertaining and informative podcast and promote it to an audience that will love it. So You Want to Start a Podcast gives you the tools you need to start a podcast—and the insight to keep it thriving!
Message Not Found
by Dante MedemaAn emotionally complex portrayal of secrets, loss, and grief from Dante Medema, Indies Introduce author of the Indie Next Pick title The Truth Project. Bailey and Vanessa shared everything: laughter, secrets, and packets of Pop Rocks to ward off bad days. But that all changed the night Vanessa left Bailey’s, headed for home, and ended up swerving off a cliff nowhere near her house. Now Bailey, who thought she knew Vanessa better than anyone in the world, is left with a million unanswered questions, and the only person with answers is gone.To help grieve her loss, Bailey creates a chat bot of Vanessa using years’ worth of their shared text messages and emails. The more data she uploads to the bot, the more it feels like she’s really talking to her best friend. That is, until the bot starts dropping hints that there was more going on with Vanessa than Bailey realized—a secret so big, it may have contributed to Vanessa’s death.This compelling puzzle of a story, filled with engrossing twists and turns, is written in alternating prose and text message formats. Teens will gobble up this fast-paced page-turner.
Messing with the Enemy: Surviving in a Social Media World of Hackers, Terrorists, Russians, and Fake News
by Clint WattsA former FBI Special Agent and leading cyber-security expert offers a devastating and essential look at the misinformation campaigns, fake news, and electronic espionage operations that have become the cutting edge of modern warfare—and how we can protect ourselves and our country against them.Clint Watts electrified the nation when he testified in front of the House Intelligence Committee regarding Russian interference in the 2016 election. In Messing with the Enemy, the cyber and homeland security expert introduces us to a frightening world in which terrorists and cyber criminals don’t hack your computer, they hack your mind. Watts reveals how these malefactors use your information and that of your friends and family to work for them through social media, which they use to map your social networks, scour your world affiliations, and master your fears and preferences.Thanks to the schemes engineered by social media manipulators using you and your information, business executives have coughed up millions in fraudulent wire transfers, seemingly good kids have joined the Islamic State, and staunch anti-communist Reagan Republicans have cheered the Russian government’s hacking of a Democratic presidential candidate’s e-mails. Watts knows how they do it because he’s mirrored their methods to understand their intentions, combat their actions, and coopt their efforts.Watts examines a particular social media platform—from Twitter to internet Forums to Facebook to LinkedIn—and a specific bad actor—from al Qaeda to the Islamic State to the Russian and Syrian governments—to illuminate exactly how social media tracking is used for nefarious purposes. He explains how he’s learned, through his successes and his failures, to engage with hackers, terrorists, and even the Russians—and how these interactions have generated methods of fighting back. Shocking, funny, and eye-opening, Messing with the Enemy is a deeply urgent guide for living safe and smart in a super-connected world.
How to Be Fine: What We Learned from Living by the Rules of 50 Self-Help Books
by Jolenta Greenberg Kristen MeinzerA humorous and insightful look into what advice works, what doesn’t, and what it means to transform yourself, by the co-hosts of the popular By the Book podcast.In each episode of their podcast By the Book, Jolenta Greenberg and Kristen Meinzer take a deep dive into a different self-help book, following its specific instructions, rules, and advice to the letter. From diet and productivity to decorating to social interactions, they try it all, record themselves along the way, then share what they’ve learned with their devoted and growing audience of fans who tune in.In How to Be Fine, Jolenta and Kristen synthesize the lessons and insights they’ve learned and share their experiences with everyone. How to Be Fine is a thoughtful look at the books and practices that have worked, real talk on those that didn’t, and a list of philosophies they want to see explored in-depth. The topics they cover include:Getting off your deviceEngaging in positive self-talkDownsizingAdmitting you’re a liarMeditationGoing outsideGetting in touch with your emotionsSeeing a therapistBefore they began their podcast, Jolenta wanted to believe the promises of self-help books, while Kristen was very much the skeptic. They embraced their differences of opinion, hoping they’d be good for laughs and downloads. But in the years since launching the By the Book, they’ve come to realize their show is about much more than humor. In fact, reading and following each book’s advice has actually changed and improved their lives. Thanks to the show, Kristen penned the Amish romance novel she’d always joked about writing, traveled back to her past lives, and she broached some difficult conversations with her husband about their marriage. Jolenta finally memorized her husband’s phone number, began tracking her finances, and fell in love with cutting clutter.Part memoir, part prescriptive handbook, this honest, funny, and heartfelt guide is like a warm soul-baring conversation with your closest and smartest friends.
An Ugly Truth: Inside Facebook's Battle for Domination
by Sheera Frenkel Cecilia KangINSTANT NEW YORK TIMES BESTSELLER// WINNER OF THE SABEW BEST IN BUSINESS AWARDA Book of the Year: Fortune, Foreign Affairs, The Times (London), Cosmopolitan, TechCrunch, WIRED“The ultimate takedown.” –New York Times Book ReviewAward-winning New York Times reporters Sheera Frenkel and Cecilia Kang unveil the tech story of our times in a riveting, behind-the-scenes exposé that offers the definitive account of Facebook’s fall from grace. Once one of Silicon Valley’s greatest success stories, Facebook has been under constant fire for the past five years, roiled by controversies and crises. It turns out that while the tech giant was connecting the world, they were also mishandling users’ data, spreading fake news, and amplifying dangerous, polarizing hate speech.The company, many said, had simply lost its way. But the truth is far more complex. Leadership decisions enabled, and then attempted to deflect attention from, the crises. Time after time, Facebook’s engineers were instructed to create tools that encouraged people to spend as much time on the platform as possible, even as those same tools boosted inflammatory rhetoric, conspiracy theories, and partisan filter bubbles. And while consumers and lawmakers focused their outrage on privacy breaches and misinformation, Facebook solidified its role as the world’s most voracious data-mining machine, posting record profits, and shoring up its dominance via aggressive lobbying efforts.Drawing on their unrivaled sources, Sheera Frenkel and Cecilia Kang take readers inside the complex court politics, alliances and rivalries within the company to shine a light on the fatal cracks in the architecture of the tech behemoth. Their explosive, exclusive reporting led them to a shocking conclusion: The missteps of the last five years were not an anomaly but an inevitability—this is how Facebook was built to perform. In a period of great upheaval, growth has remained the one constant under the leadership of Mark Zuckerberg and Sheryl Sandberg. Both have been held up as archetypes of uniquely 21st century executives—he the tech “boy genius” turned billionaire, she the ultimate woman in business, an inspiration to millions through her books and speeches. But sealed off in tight circles of advisers and hobbled by their own ambition and hubris, each has stood by as their technology is coopted by hate-mongers, criminals and corrupt political regimes across the globe, with devastating consequences. In An Ugly Truth, they are at last held accountable.
Targeted: The Cambridge Analytica Whistleblower's Inside Story of How Big Data, Trump, and Facebook Broke Democracy and How It Can Happen Again
by Brittany KaiserIn this explosive memoir, a political consultant and technology whistleblower reveals the disturbing truth about the multi-billion-dollar data industry, revealing to the public how companies are getting richer using our personal information and exposing how Cambridge Analytica exploited weaknesses in privacy laws to help elect Donald Trump—and how this could easily happen again in the 2020 presidential election. <P><P>When Brittany Kaiser joined Cambridge Analytica—the UK-based political consulting firm funded by conservative billionaire and Donald Trump patron Robert Mercer—she was an idealistic young professional working on her fourth degree in human rights law and international relations. <P><P>A veteran of Barack Obama’s 2008 campaign, Kaiser’s goal was to utilize data for humanitarian purposes, most notably to prevent genocide and human rights abuses. But her experience inside Cambridge Analytica opened her eyes to the tremendous risks that this unregulated industry poses to privacy and democracy. <P><P>Targeted is Kaiser’s eyewitness chronicle of the dramatic and disturbing story of the rise and fall of Cambridge Analytica. She reveals to the public how Facebook’s lax policies and lack of sufficient national laws allowed voters to be manipulated in both Britain and the United States, where personal data was weaponized to spread fake news and racist messaging during the Brexit vote and the 2016 election. But the damage isn’t done Kaiser warns; the 2020 election can be compromised as well if we continue to do nothing. <P><P>In the aftermath of the U.S. election, as she became aware of the horrifying reality of what Cambridge Analytica had done in support of Donald Trump, Kaiser made the difficult choice to expose the truth. Risking her career, relationships, and personal safety, she told authorities about the data industry’s unethical business practices, eventually testifying before Parliament about the company’s Brexit efforts and helping Special Counsel Robert Mueller’s investigation into Russian interference in the 2016 election, alongside at least 10 other international investigations. <P><P>Packed with never-before-publicly-told stories and insights, Targeted goes inside the secretive meetings with Trump campaign personnel and details the promises Cambridge Analytica made to win. Throughout, Kaiser makes the case for regulation, arguing that legal oversight of the data industry is not only justifiable but essential to ensuring the long-term safety of our democracy. <P><P>Targeted includes 20-30 photos.
The Cold Start Problem: How to Start and Scale Network Effects
by Andrew ChenA startup executive and investor draws on expertise developed at the premier venture capital firm Andreessen Horowitz and as an executive at Uber to address how tech’s most successful products have solved the dreaded "cold start problem”—by leveraging network effects to launch and scale toward billions of users.Although software has become easier to build, launching and scaling new products and services remains difficult. Startups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect,” where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them, whether they’re messaging apps, workplace collaboration tools, or marketplaces. Network effects provide a path for fledgling products to break through, attracting new users through viral growth and word of mouth.Yet most entrepreneurs lack the vocabulary and context to describe them—much less understand the fundamental principles that drive the effect. What exactly are network effects? How do teams create and build them into their products? How do products compete in a market where every player has them? Andrew Chen draws on his experience and on interviews with the CEOs and founding teams of LinkedIn, Twitch, Zoom, Dropbox, Tinder, Uber, Airbnb, and Pinterest to offer unique insights in answering these questions. Chen also provides practical frameworks and principles that can be applied across products and industries. The Cold Start Problem reveals what makes winning networks thrive, why some startups fail to successfully scale, and, most crucially, why products that create and compete using the network effect are vitally important today.
Slanted: How the News Media Taught Us to Love Censorship and Hate Journalism
by Sharyl AttkissonUSA TODAY BESTSELLER!New York Times bestselling author Sharyl Attkisson takes on the media’s misreporting on Black Lives Matter, coronavirus, Joe Biden, Silicon Valley censorship, and more.When the facts don’t fit their Narrative, the media abandons the facts, not the Narrative. Virtually every piece of information you get through the media has been massaged, shaped, curated, and manipulated before it reaches you. Some of it is censored entirely. The news can no longer be counted on to reflect all the facts. Instead of telling us what happened yesterday, they tell us what’s new in the prepackaged soap opera they’ve been calling the news.For the past four years, five-time Emmy Award–winning investigative journalist and New York Times bestselling author Sharyl Attkisson has been collecting and dissecting alarming incidents tracing the shocking devolution of what used to be the most respected news organizations on the planet. For the first time, top news executives and reporters representing every major national television news outlet—from ABC, CBS, NBC, and CNN to FOX and MSNBC—speak frankly, confiding in Attkisson about the death of the news as they once knew it. Their concern transcends partisan divides.Most frightening of all, a broad campaign in the media has convinced many Americans not only to accept but to demand censorship over journalism. It is a stroke of genius on the part of those seeking to influence public opinion: undermine public confidence in the news, then insist upon “curating” information and divining the “truth.” The thinking is done for you. They’ll decide which pesky facts shouldn’t cross your desk by declaring them false, irrelevant, debunked, unsafe, or out-of-bounds.We have reached a state of utter absurdity, where journalism schools teach students that their own, personal truth or chosen narratives matter more than reality. In Slanted, Attkisson digs into the language of propagandists, the persistence of false media narratives, the driving forces behind today's dangerous blend of facts and opinion, the abandonment of journalism ethics, and the new, Orwellian definition of what it means to report the news.