- Table View
- List View
Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers By Marketing Less
by Joe PulizziOne of FORTUNE Magazine''s Top 5 Business Book Must-Reads How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers'' digital space? EPIC CONTENT MARKETING One of the world''s leading experts on content marketing, Joe Pulizzi explains how to attract prospects and customers by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content and sales messages they don't care about. Epic Content Marketing takes you step-by-stepthrough the process of developing stories that inform and entertain and compel customers to act--without actually telling them to. Epic content, distributed to the right person at the right time, is the way to truly capture the hearts and minds of customers. It''s how to position your business as a trusted expert in its industry. It''s what customers share and talk about. Once we hook customers with epic content, they reward us by sending our sales through the roof. Epic Content Marketing provides everything youneed to: Determine what your content niche should be to attract and retain customers Discover and develop your content marketing mission statement Set up a process for creating and curating epic content Learn how to leverage social and e-mail channels to create--and grow--your audience Measure the performance of your content--and increase your content marketing budget With in-depth case studies of how John Deere, LEGO, Coca-Cola, and other leading corporations are using content to drive epic sales, this groundbreaking guide gives you all the tools to start creating and disseminating content that leads directly to greater profits and growth. Whether you''re the CMO of a Fortune 500, a digital marketer, or an entrepreneur, Epic Content Marketing gives you the tools you need to vanquish the competition. Start your epic journey now! PRAISE FOR EPIC CONTENT MARKETING "From the man who invented content marketing. Listen to this guy. He really understands the new world of marketing. The concepts in Epic Content Marketing are usable all over the world--instantly usable and useful for any business. " -- Don Schultz, the "father of integrated marketing," Professor Emeritus at Northwestern University''s Medill School of Journalism, and author of 13 books "Joe Pulizzi''s ideas are so consistently . . . well, epic (!) that they really don''t need any endorsement by anyone. But here's mine anyway: You don''t need MORE content. You need the right kind of content,strategically applied. For those organizations struggling to create a content marketing program that drives results, Joe delivers. Again. " -- Ann Handley, coauthor of Content Rules and Chief Content Officer, MarketingProfs "As Joe shows us in his wonderful Epic Content Marketing, you must unlearn interrupting people with your nonsense. Instead, publish the valuable content they want to consume and are eager to share. " -- David Meerman Scott, marketing strategist and bestselling author ofThe New Rules of Marketing and PR "This is a brilliant canter through the rapid and ever-changing world of content marketing. Joe has managed to capture the right blend of art and science as he plots the major trends impacting all marketers right now. " -- Jonathan Mildenhall, VP, Global Advertising Strategy and Creative Excellence, Coca-Cola Company "You could say that Joe Pulizzi wrote the book on content marketing, but now it''s more than just a saying. It''s what you're holding in your hands. If you truly want to be successful at content marketing, Pulizzi is one of the few who can show you the way. " -- Mitch Joel, President, Twist Image, and author of Six Pixels of Separation and CTRL ALT Delete "Joe Pulizzi may know more about content marketing than any person alive. He proves it in these pages. " -- Jay Baer, New York Times
Multimedia - Making It Work
by Tay VaughanThe Most Complete, Up-to-Date Multimedia Guide Thoroughly updated to cover the latest technologies, including mobile multimedia, this full-color resource prepares you for a successful multimedia career by teachingyou the fundamental concepts and required skills. Multimedia: Making It Work, Ninth Edition explains how to integrate text, images, sound, animation, and video into compelling projects. Multimedia project planning, costs, design, production, talent acquisition, testing, and delivery are also discussed. Chapter-ending quizzes reinforce key concepts and hands-on lab projects allow you to apply your new skills. Learn how to: Master the essential elements of multimedia, including text, images, sound, animation, and video Incorporate bitmap, vector, and 3-D images Record and edit digital audio and use MIDI Create computer-generated animations Shoot and edit digital video Select the best hardware, software, and authoring tools for your project Determine the scope and cost of a multimedia projectn Design, produce, and test your project Acquire the best content and talent for your budget Design dynamic Web content Create apps for mobile devices, including tablets, readers, and smartphones Deliver multimedia over the Internet, in an app store, and on CD-ROM and DVD Each chapter includes: Learning objectives Full-color illustrations and screenshots Helpful notes, tips, and warnings Chapter summaries and key term lists End-of-chapter quizzes and lab projects This book is intended for students enrolled in an instructor-led course and does not provide correct answers for the end-of-chapter quizzes or access to the instructor's resource materials. If you are an instructor, please contact your McGraw-Hill Education sales representative for details.
Principles Of Computer Security Lab Manual
by Vincent Nestler Keith Harrison Matthew Hirsch Wm. Conklin Corey SchouPractice the Computer Security Skills You Need to Succeed! <p><p> 40+ lab exercises challenge you to solve problems based on realistic case studies <p> Step-by-step scenarios require you to think critically <p> Lab analysis tests measure your understanding of lab results <p> Key term quizzes help build your vocabulary <p> Labs can be performed on a Windows, Linux, or Mac platform with the use of virtual machines
Web Scalability for Startup Engineers
by Artur EjsmontThis is an invaluable roadmap for meeting the rapid demand to deliver scalable applications in a startup environment. With a focus on core concepts and best practices rather than on individual languages, platforms, or technologies, Web Scalability for Startup Engineers describes how infrastructure and software architecture work together to support a scalable environment. <p><p> You’ll learn, step by step, how scalable systems work and how to solve common challenges. Helpful diagrams are included throughout, and real-world examples illustrate the concepts presented. Even if you have limited time and resources, you can successfully develop and deliver robust, scalable web applications with help from this practical guide. <p><p> Learn the key principles of good software design required for scalable systems Build the front-end layer to sustain the highest levels of concurrency and request rates Design and develop web services, including REST-ful APIs; Enable a horizontally scalable data layer Implement caching best practices; Leverage asynchronous processing, messaging, and event-driven architecture; Structure, index, and store data for optimized search; Explore other aspects of scalability, such as automation, project management, and agile teams.
CompTIA Network+® Guide to Managing and Troubleshooting Networks, Fourth Edition
by Mike MeyersEssential Skills for a Successful IT Career Written by Mike Meyers, the leading expert on CompTIA certification and training, this up-to-date, full-color text will prepare you for CompTIA Network+ exam N10-006 and help you become an expert networking technician. Fully revised for the latest CompTIA Network+ exam, including coverage of performance-based questions, the book contains helpful on-the-job tips, end-of-chapter practice questions, and hundreds of photographs and illustrations. Mike Meyers' CompTIA Network+ Guide to Managing and Troubleshooting Networks, Fourth Edition covers: Network architectures Cabling and topology Ethernet basics Network installation TCP/IP applications and network protocols Routing Network naming Advanced networking devices IPv6 Remote connectivity Wireless networking Virtualization and cloud computing Network operations Managing risk Network security Network monitoring and troubleshooting Electronic content includes: 100+ practice exam questions in a customizable test engine 20+ lab simulations to help you prepare for the performance-based questions One hour of video training from Mike Meyers Mike's favorite shareware and freeware networking tools and utilities PDF copy of the book Each chapter features: Learning objectives Photographs and illustrations Real-world examples Try This! and Cross Check exercises Key terms highlighted Tech Tips, Notes, and Warnings Exam Tips End-of-chapter quizzes and lab projects Instructor resources available: Instructor's Manual Power Point slides for each chapter with photographs and illustrations from the book Test Bank cartridges with hundreds of questions for use as quizzes and exams Answers to the end of chapter sections are not printed in the book and are only available to adopting instructors
How To Diagnose And Fix Everything Electronic
by Michael Jay GeierRepair all kinds of electrical products, from modern digital gadgets to analog antiques, with help from this updated book. How to Diagnose and Fix Everything Electronic, Second Edition, offers expert insights, case studies, and step-by-step instruction from a lifelong electronics guru. Discover how to assemble your workbench, use the latest test equipment, zero in on and replace dead components, and handle reassembly. Instructions for specific devices, including stereos, MP3 players, digital cameras, flat-panel TVs, laptops, headsets, and mobile devices are also included in this do-it-yourself guide. Choose the proper tools and set up your workbench Ensure personal safety and use proper eye and ear protection Understand how electrical components work and why they fail Perform preliminary diagnoses based on symptoms Use test equipment, including digital multimeters, ESR meters, frequency counters, and oscilloscopes Interpret block, schematic, and pictorial diagrams Disassemble products and identify sections Analyze circuits, locate faults, and replace dead parts Re-establish connections and reassemble devices
All-in-One CISSP Exam Guide, Seventh Edition
by Shon Harris Fernando MaymiThis book covers everything you need to know to become an (ISC)2-certified CISSP. It teaches you the hows and whys behind organizations' development and implementation of policies, procedures, guidelines, and standards. It covers network, application, and system vulnerabilities; what exploits them; and how to counter these threats. The book explains physical security, operational security, and why systems implement the security mechanisms they do. It also reviews the U.S. and international security criteria and evaluations performed on systems for assurance ratings, what these criteria mean, and why they are used. This book also explains the legal and liability issues that surround computer systems and the data they hold, including such subjects as computer crimes, forensics, and what should be done to properly prepare computer evidence associated with these topics for court. While this book is mainly intended to be used as a study guide for the CISSP exam, it is also a handy reference guide for use after your certification.
The Document Object Model: Processing Structured Documents
by Joe MariniThe DOM is a standard for organizing and manipulating documents, eg. web pages in an internet browser.
A+ Technician's On-the-job Guide to Windows XP
by Curt SimmonsOffers optimization and troubleshooting tips and solutions, organized by topic. This guidebook helps to diagnose and fix Windows XP problems. It is meant as an on-the-job companion, featuring information in a step-by-step, and task-oriented format.
Black Ice: The Invisible Threat of Cyber-Terrorism
by Dan VertonThe first book to define the clear and present danger posed by a cyber-terrorist attack on the U.S. computer- and network-dependent infrastructure. The pages are packed with interviews from members of terrorist groups, including al-Qaida, as well as key insiders involved in planning and executing the U.S. plan for the defense of cyberspace, including Tom Ridge, James Gilmore, CIA and NSA officials--and even al-Qaeda supporters. Internet security expert Dan Verton investigates how cyber-terrorism could occur, what the global and financial implications are, the impact this is having and will continue to have on privacy and civil liberties, and how to prepare and prevent against cyber-terrorism.
The Healthy PC: Preventive Care and Home Remedies for Your Computer
by Robert J. Shimonski Carey HolzmanLearn routine maintenance as well as desktop basics, hard drive care and defragmentation, and plenty more to make your PC more efficient and keep it running smoothly. Learn software management, tame the Internet, secure your machine, deal with downloads, and much more.
Java Demystified
by Jim Keogh Wendy RinaldiLearn Java with this fun and painless self-teaching guide. Easy-to-understand, step-by-step instruction explains the most commonly used programming language for designing dynamic Web pages. Numerous examples, quizzes at the end of each chapter, and a final exam solidify the knowledge you have learned.
What to Sell on eBay and Where to Get It
by Chris Malta Lisa SuttoraLearn to generate product ideas, research your markets, diversify your product line, and build a direct supply of inventory. Using the proven strategies in this book, you'll be able to find the products that will fuel your business for the long term.
Scientific Computing: An Introductory Survey
by Michael T. HeathThis book presents a broad overview of numerical methods for solving all the major problems in scientific computing.
Communication Networks: Fundamental Concepts and Key Architectures (Second Edition)
by Alberto Leon-Garcia Indra WidjajaThis work is designed for introductory one-semester or one-year courses in communications networks in upper-level undergraduate programmes. The Big Picture is presented with a discussion of network-based applications and services such as the WWW, e-mail and home video entertainment. The essential functions in the operation of a network are discussed, and examples are given that motivate the notion of layering, and the OSI Reference model. Exposing students to the big picture should help them learn and apply the information more readily. Network performance is introduced as an integral part of network design and operation.
Management Information Systems: Managing Information Technology in the Business Enterprise (6th edition)
by James A. O'BrienThis book will be very much useful for business students who must be conversant with the tools of MIS to become successful managers and entrepreneurs. Students learn how Information Technology provides them with a powerful managerial resource that can help manage business operations, make better decisions, and gain competitive advantages.
Communication: A First Look At Communication Theory (6th Edition)
by Miriam GriffinThe most widely-used textbook for the communication theory course, "A First Look at Communication Theory" analyzes the major communication theories at a level that is appropriate for both lower- and upper- level courses. The 34 theories represented in the text reflect a mix of foundational and recent scholarship, and strike a balance of scientific and interpretive approaches
Introducing Communication Theory: Analysis And Application
by Lynn H. Turner Richard WestThis popular text introduces the field of communication to students who may have little or no background in communication theory. Its three overriding goals are to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic and critical on their thinking about theory. Each theory chapter follows a consistent format that includes a vignette, an introduction, a summary of assumptions, a description of core concepts, and a critique. This consistency provides continuity for students and ensures a balanced presentation of theories. The Third edition includes the most current communication research available (at the time), with over 100 new references.
SKB Skillbuilding: Building Speed and Accuracy on the Keyboard,Fourth Edition
by Carole Hoffman Eide Andrea Holmes Rieck V. Wayne KleminThis book provides you with a thoroughly tested program to improve your proficiency in using a personal computer, word processor, typewriter, or any other machine with a similar keyboard.
Your Unix/linux (Third Edition): The Ultimate Guide
by Sumitabha Das<P>Facing a UNIX box was my first encounter with computers, and prolonged periods of struggle with the system have led me to believe that the stumbling blocks to understanding UNIX are often different from what they are perceived to be.<P> It's not that UNIX is difficult, but that its authors have not been imaginative enough to make it appear otherwise.
Business Driven Information Systems (Fourth Edition)
by Paige BaltzanBusiness Driven Information Systems, 4e discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion first addresses the business needs and then addresses the technology that supports those needs. This updated edition provides the foundation that will enable students to achieve excellence in business through its updated case studies, closing cases, technology plug-ins, expanded IT topics, and new project management content. Business Driven Information Systems is designed to give students the ability to understand how information technology can be a point of strength for an organization, and McGraw-Hill's online learning and assessment solution, Connect MIS, helps students apply this knowledge. For more information on Baltzan, Business Driven Information Systems, 4e, please visit: www.mhhe.com/baltzan4e For more information on Connect, please visit: connect. mcgraw-hill. com For more information on SIMnet for Office 2013, please visit www.simnetkeepitsimple.com
Fundamentals Of Digital Logic With Verilog Design
by Stephen Brown Zvonko VranesicFundamentals of Digital Logic With Verilog Designteaches the basic design techniques for logic circuits. It emphasizes the synthesis of circuits and explains how circuits are implemented in real chips. Fundamental concepts are illustrated by using small examples. Use of CAD software is well integrated into the book. The CAD software provides automatic mapping of a design written in Verilog into Field Programmable Gate Arrays (FPGAs) and Complex Programmable Logic Devices (CPLDs). Students will be able to try, firsthand, the book's Verilog examples (over 140) and homework problems. Engineers use Quartus CAD for designing, simulating, testing and implementing logic circuits. The version included with this text supports all major features of the commercial product and comes with a compiler for the IEEE standard Verilog language. Students will be able to: enter a design into the CAD system compile the design into a selected device simulate the functionality and timing of the resulting circuit implement the designs in actual devices (using the school's laboratory facilities) Verilog is a complex language, so it is introduced gradually in the book. Each Verilog feature is presented as it becomes pertinent for the circuits being discussed. To teach the student to use the Quartus CAD, the book includes three tutorials.
Discrete Mathematics and Its Applications Seventh Edition
by Kenneth H. RosenDiscrete Mathematics and Its Applications, Seventh Edition, is intended for one or two term introductory Discrete Mathematics courses taken by students from a wide variety of majors, including Computer Science, Mathematics, and Engineering.
Spreadsheet Tools for Engineers Using Excel 2007
by Byron S. GottfriedThis practical text is a perfect fit for introductory engineering courses by successfully combining an introduction to Excel fundamentals with a clear presentation on how Excel can be used to solve common engineering problems. Updated to ensure compatibility with Excel 2007,Spreadsheet Tools for Engineers Using Excel 2007provides beginning engineering students with a strong foundation in problem solving using Excel as the modern day equivalent of the slide rule. As part of McGraw-Hill's BEST series for freshman engineering curricula, this text is particularly geared toward introductory students. The author provides plenty of background information on technical terms, and provides numerous examples illustrating both traditional and spreadsheet solutions for a variety of engineering problems. The first three chapters introduce the basics of problem solving and Excel fundamentals. Beyond that, the chapters are largely independent of one another. Topics covered include graphing data, unit conversions, data analysis, interpolation and curve fitting, solving equations, evaluating integrals, creating macros, and comparing economic alternatives.
Microsoft Office Word 2013 Manual T/a Gregg College Keyboarding And Document Processing (Eleventh Edition)
by Scot Ober Jack E. Johnson Arlene ZimmerlyMicrosoft Office Word 2013 Manual to accompany Gregg College Keyboarding And Document Processing (gdp), eleventh edition