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Web Design with HTML and CSS Digital Classroom
by Jeremy Osborn Jennifer Smith Agi Creative Team"An invaluable full-color training package for Web design Web design consists of using multiple software tools and codes-such as Dreamweaver, Flash, Silverlight, Illustrator, Photoshop, HTML, and CSS, among others-to craft a unique, robust, and interactive websites. This book teaches you how to effectively use all the major tools involved in web design to create a site that is both attractive and functional. You'll go beyond the basics to learn best practices of good web design so you can go from the drawing board to a successful site. Combining full-color, step-by-step instructions with lesson files and video training from web experts is like having your own personal instructor guiding you through each lesson-but you work at your own pace! Discusses properties of good web design and best practices for building a site that is both attractive and functional Offers clear instruction that makes learning complicated tasks less intimidating Demonstrates how to approach site design concept creation and bring a vision from the drawing board through to full and dazzling operability Combines a full color step-by-step instructional book along with lesson files and video training from web design experts This training package takes you beyond the basics in a series of easy-to-absorb, five-minute lessons. "
Web Development with jQuery
by Richard YorkNewly revised and updated resource on jQuery's many features and advantages Web Development with jQuery offers a major update to the popular Beginning JavaScript and CSS Development with jQuery from 2009. More than half of the content is new or updated, and reflects recent innovations with regard to mobile applications, jQuery mobile, and the spectrum of associated plugins. Readers can expect thorough revisions with expanded coverage of events, CSS, AJAX, animation, and drag and drop. New chapters bring developers up to date on popular features like jQuery UI, navigation, tables, interactive capabilities, and audio and video. The book focuses on the new features of jQuery that improve performance and speed, providing huge advantages over traditional JavaScript. Offers new and revised content throughout the book, which focuses on the most recent features and capabilities of jQuery Serves as an essential instructional tool for web developers with JavaScript and CSS knowledge who want to learn more Advises readers on how to best use jQuery's powerful, easy-to-use features to create dynamic web pages and web applications This resource provides a deep understanding of jQuery and sets readers up for successful interactions with all it has to offer.
Web Development with the Mac
by Aaron VeghEverything you need to know to create Web sites using your Mac Create and deploy striking Web sites and apps on a Mac for your own business or for clients using the essential techniques in this focused guide. While most Web site how-tos are geared toward either designers or programmers, this detailed book covers both aspects, helping you develop the complete skill sets that you'll need professionally. Tap all of the out-of-the-box perks that Apple has to offer for Web development with these techniques and insights from a seasoned Mac Web developer. Takes you through everything that Macs have to offer for Web development, such as a Web server, PHP, and Ruby on Rails; Macs come with these right out of the box, making setting up a Web development environment pushbutton-easy Reveals the science and the artistry behind creating beautiful and intuitive Web pages using Apple technology Covers the technical elements of Web page construction with HTML, CSS, Javascript, PHP, and Rails; then goes beyond to show you how to add creative flair using Photoshop Turn your design and development skills into marketable assets with this essential guide for Apple users. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Web Hosting For Dummies
by Peter PollockHost your own website or blog with this unique guideIf you'd like to make the leap from a hosted environment to a self-hosted service, this book is for you. You may be making the move from casual blogging to professional blogging. Or, you might already be self-hosting, but want a good guide to show you how to get more out of your plan. In simple, easy-to-understand language, this helpful book breaks down all the functions of web hosting for self-hosted users, from setting up new e-mail accounts to backing up and securing your site, analyzing server logs, choosing a platform to install, and more. Breaks down the functions of web hosting for new self-hosters, including casual bloggers who may be moving into professional bloggingHelps those who are already self-hosting maximize the services they are paying forOffers a one-stop, complete resource on web hosting, rather than just a few chapters, as in many blogging booksCovers setting up and using e-mail accounts, working with FTP clients, backing up and securing sites, using cloud services, understanding domains and DNS, using built-in databases, and moreWeb Hosting For Dummies helps you take charge of your own web hosting and having fun in the process!
Web Marketing All-in-One For Dummies
by Ian Lurie Elizabeth Marsten Marty Dickinson Michael Becker ArnoldBuild an online presence for your business with web marketingWhy buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking. Provides invaluable advice for establishing a web presence and getting your message out with online advertisingZeroes in on search engine optimization so that your site can be discovered by search engines and, ultimately, consumersExplains how web analytics can offer you a better understanding of your web marketing effortsDetails ways to establish an online voice with blogging and podcastingWalks you through the potential of social media marketing with Facebook, Twitter, and Google+Looks at various options for getting your message onto mobile platformsWeb Marketing All in One For Dummies, 2nd Edition shows you how to get your online name out there so that customers can find you easily.
Web Sites Do-It-Yourself For Dummies
by Janine WarnerA step-by-step guide to creating your first Web siteEverybody's building cool web sites, but how? Web Sites Do-It-Yourself For Dummies, 2nd Edition, shows you how, with simple, step-by-step instruction that will build your confidence as you build your site.You'll learn to plan your site and secure a domain name, how to use Dreamweaver for site construction, and how to test and publish your site. You'll also learn about designing a blog, creating a podcast, adding Flash, and even how to make money with your Web site. Dummies makes it easy and fun!Perfect for those who've never attempted a Web site before, including small-business owners, the family historian, amateur genealogists, and travel buffsExplains using Web site creation tools including Dreamweaver, Photoshop Elements, Flash, and WordPressShows how Web pages work, how to plan and design your site, and what to look for in Web hosting servicesCovers editing and creating Web graphics and text, how to customize a site for different purposes, testing, and publishing your siteProvides information on blogs, podcasts, adding Flash, and making money from your siteWeb Sites Do-It-Yourself For Dummies, 2nd Edition shows you how to create a Web site you'll be proud of.
The Web3 Era: NFTs, the Metaverse, Blockchain, and the Future of the Decentralized Internet
by David ShinGet a sneak peek into the future of technology, finance, and the metaverse In The Web3 Era: NFTs, the Metaverse, Blockchain and the Future of the Decentralized Internet, renowned finance and technology expert David Shin connects pivotal moments from the history of human progress and global trade with current events that are shaping the world of tomorrow through a fascinating and insightful exploration of the long-term, next-level use cases of non-fungible tokens and digital assets, and their implications for industries that leverage these advancements. In the book, you’ll find discussions of the challenges and opportunities for institutions awaiting the arrival of the Web3 space; how old Western central powers are struggling to keep up with the digital currencies of the East; and why our voices will matter as consensus-driven tribes converge to form DAOs. You’ll also discover the potential of blockchain as a pivotal engine for driving the metaverse economy and transforming contemporary web infrastructure into a decentralized network of free trade and social interaction governed by users themselves. The author covers topics that include: The potential institution of a smart treasury in a digital economy The convergence of metaverse infrastructure with decentralized finance, creating a virtual world of open finance Use cases for government-backed digital tokens in a variety of industries, including education, healthcare, and banking Social interactions and commerce tied to Soulbound-identity, A.I. technology, archeological revelations, de-dollarization, and the rising Global SouthAn essential and one-of-a-kind resource for business leaders, executives, entrepreneurs, investors, and finance professionals, The Web3 Era: NFTs, the Metaverse, Blockchain and the Future of the Decentralized Internet will also benefit technology enthusiasts, digital marketers, and digital transformation specialists who seek to gain invaluable insights into the future of technology and finance, as well as anyone who believes that we are in need of a new system of governance for a better tomorrow.
Web3 Marketing: A Handbook for the Next Internet Revolution
by Amanda CassattTHE ESSENTIAL WEB3 MARKETING BOOK For a limited time, claim an NFT with a copy of your book! Web3 Marketing: A Handbook for the Next Internet Revolution is the essential book for anyone looking to understand the next era of the internet and start building. Beyond the sensational hype and headlines around crypto and NFTs, a real revolution is taking place: new technologies for owning, moving, and organizing value spell the overdue end of an internet where a few huge companies hoard data and power, and open a new frontier for products, services, and applications in which ownership and control belongs to creators, builders, and users. As former CMO of ConsenSys then Founder and CEO of top web3 marketing firm Serotonin—Amanda Cassatt is in a unique position to tell this story, and delivers a remarkably clear, nontechnical guide to the history, key concepts, and still-evolving landscape of Web3. Cassatt explains how Web3 transforms time-tested approaches to marketing and brand-building, including how to build a Web3 community. This book is a must-read for professionals at any level in their Web3 careers—already working or investing in Web3, exploring what it means for their business, or considering a jump into something new—and for anyone who wants to understand the next internet revolution.
Webinars For Dummies
by Sharat Sharan John CarucciGather an audience from around the globe with webinarsWebinars For Dummies takes the guesswork and uncertainty out of webinar creation. Written by John Carucci under the guidance of webinar technology company ON24, the book provides a roadmap for creating a webinar that effectively communicates to the audience without boring them to sleep. Webinars For Dummies gives you the insider's perspective on techniques that have been proven effective time and again.Webinars are becoming increasingly common as a way for businesses to connect with customers and partners without distance being a factor. Whether they take the form of a live presentation, a PowerPoint slideshow, or a combination of both, the beauty of the webinar is that it can be archived and viewed again after the initial set presentation. But this feature also adds a burden to the webinar creator, as the presentation must be understood outside of the live context. Creating what is essentially an archival presentation means considering a host of factors surrounding both content and organization. Webinars For Dummies includes all the information your business needs to start creating custom webcasts, including:A webinar overview, and how to determine your need, budget, and available toolsTopic selection, script creation, graphic production, and marketingCreation advice, including live troubleshooting and how to handle viewer questionsArchiving tips, and how to integrate webinars into a marketing planYou'll also find special tips for effective production and marketing, tips for readying yourself for the webinar, and case studies that illustrate successful webinar techniques. Modern business is rarely localized, and webinars are an effective way to communicate live, on a global scale. Webinars For Dummies helps you ensure your business doesn't get left behind.
WebKit For Dummies
by Chris MinnickGet up to speed on the engine that powers Safari and Google ChromeWhat do the web browsers on iPhone, iPad, Android, Blackberry, Kindle, and Nokia have in common with Google Chrome and Apple Safari? WebKit powers them all. This guide shows you how to create web sites and mobile web apps using WebKit. Learn to use all the developer tools, the latest web standards, and WebKit's unique styles and functions to create appealing, interactive sites for mobile and desktop display.Explores how WebKit supports HTML5 and CSS3, providing a large toolkit for creating faster and better mobile web sitesExplains how to create web pages for both mobile and desktop display using WebKitCovers acquiring and installing the developer tools, building web pages, debugging and deploying them, and taking advantage of WebKit functions to create faster, more appealing, and more interactive sitesWith mobile devices proliferating at a rapid rate, there's never been a better time to learn all about the engine that powers the leading mobile browser. WebKit For Dummies teaches you to create web pages that make the most of everything WebKit has to offer.
Website Design and Development
by George PlumleyA helpful book-and-video package for building and maintaining a successful Web siteHow do you know that you've done everything possible to create a unique, enriching, and successful Web site, particularly when you're hiring others to do it? With Website Design and Development, you'll feel confident that you've exhausted every facet of building a Web site. The clever question-and-answer format walks you through easily overlooked details, acting as a virtual consultant. You'll get clear, easy-to-follow advice on everything from finding a host, design and layout, creating content, marketing, to staying secure. Each question features a rating as to how critical it is to the welfare of the site, allowing you to pick and choose where to spend your time and money, and the answers contain helpful illustrations as well as action points. In addition, your learning experience is further enhanced by the high-quality accompanying video.Contains professional advice for creating--and maintaining--a successful Web siteFeatures an accompanying video that offers additional examples, commentary, and advice for each question.Lists questions you should ask yourself or your web developer and then presents clear, concise answers as well as helpful checklistsRates each topic as to its importance in the grand scheme of your Web site so that you can determine how to spend your time and moneyWebsite Design and Development answers the essential questions that need to be asked before creating a Web site.
Website Design and Development with HTML5 and CSS3
by Hassen Ben Rebah Hafedh Boukthir Antoine ChedeboisCombining theory and practice, Website Design and Development with HTML5 and CSS3 is aimed at both beginners who want to design their first website, and experienced developers who want to consolidate their technical skills.This book addresses the theoretical aspects of HTML5 and CSS3, including: HTML elements, semantic containers, semantic text formatting, multimedia elements, forms, tables, definition and integration of CSS styles, text formatting, and container and box styles. It also encompasses a practical section which presents the process of creating a website, as well as the key rules to apply in order to not only achieve project success, but also to meet user needs. Illustrated by numerous examples, this book includes corrected practical work, structured according to an evolutionary logic ranging from the design of a simple HTML5 page to the creation of a professional website.
Website Optimization
by Rich PageStep-by-step instructions for executing a website testing and optimization planWebsite optimization is can be an overwhelming endeavor due to the fact that it encompasses so many strategic and technical issues. However, this hands-on, task-based book demystifies this potentially intimidating topic by offering smart, practical, and tested instructions for developing, implementing, managing, and tracking website optimization efforts. After you learn how to establish an optimization framework, you then dive into learning how to develop a plan, test appropriately and accurately, interpret the results, and optimize in order to maximize conversion rates and improve profits.Zeroes in on fundamentals such as understanding key metrics, choosing analytics tools, researching visitors and their onsite behavior, and crafting a plan for what to test and optimizeWalks you through testing and optimizing specific web pages including the homepage, entry and exit pages, product and pricing pages, as well as the shopping cart and check-out processGuides you through important optimization areas such as optimizing text and imagesAddresses advanced topics including paid search optimization, Facebook fan page optimization, rich media, and moreIncludes a companion website that features expanded examples, additional resources, tool reviews, and other related informationFull of interesting case studies and helpful examples drawn from the author's own experience, Website Optimization: An Hour a Day is the complete solution for anyone who wants to get the best possible results from their web page.
Wertime
by Kent Wertime Ian Fenwick"We are all DigiMarketers now - or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new age of marketing: it is a kind of digital Baedeker, which should be on every businessman's book-shelf. " -Miles Young, Chairman, Ogilvy & Mather Asia Pacific "The digital frontier is now the center of our universe. As Kent Wertime and Ian Fenwick show, marketers must seize this digital opportunity to accelerate their market growth. " -John A. Quelch, Senior Associate Dean and Lincoln Filene Professor of Business Administration, Harvard Business School "Too many advertisers are stuck in the primordial soup when it comes to their digital marketing strategy. However, they need to evolve fast if they are to survive in a multi-channel landscape. This timely book acts like an Origin of the Species, steering hesitant brand owners through the complexities of the digital ecosystem. An impressive blend of academic theory, professional insight and practical advice. " -Paul Kemp-Robertson, Co-founder & Editorial Director, Contagious www. contagiousmagazine. com "DigiMarketing: The Essential Guide to New Marketing & Digital Media is a clear call for companies to evolve their marketing practice. This book is essential reading for anyone seeking a roadmap to the future of business. " -Dipak C. Jain, Dean, Kellogg School of Management "The rise of conversational media new forms of distribution - from blogs to mobile platforms - challenge traditional approaches to marketing, and require every business to have a transition plan. Kent Wertime and Ian Fenwick have written a book that is required reading for any marketers interested in successfully making that transition. " -John Battelle, CEO and Founder, Federated Media Publishing and Author, The Search "Kent Wertime and Ian Fenwick have written the definitive guide to marketing in the digital age. But Digimarketing does more than educate marketing professionals. It describes the new media landscape brilliantly, making it an essential read for anyone who hopes to understand the most important technological revolution of the past fifty years. I wore out three yellow highlighters before realizing that every sentence and every paragraph is worth committing to memory. " -Norman Pearlstine, Former Editor-in-Chief, Time Inc. and Managing Editor, The Wall Street Journal, Senior Advisor, Telecommunications & Media, The Carlyle Group
What's New in Windows 8.1 For Dummies
by Brian UnderdahlWhat's New in Windows 8.1 For Dummies Pocket Edition provides a brief, inexpensive, and focused guide for Windows 8 users upgrading to 8.1. Chapters include:It's all about you: An exploration of the customization features, from flexible sizing on icons to shared wallpaper to boot options.We can build it better: Review of the updates to applications with special emphaisis on communications and media appsShiny new toys: Walkthroughs of the new features added to Windows 8.1, including the start button and search functionTen reasons you were smart to upgrade: In the spirit of the For Dummies Part of Tensfeature, a list of the reasons why Windows 8.1 is a superior experience to Windows 8.
Where Code and Content Meet
by Andreas RuepingA practical go-to reference for Web developers programming custom software for Web sitesMost advanced Web sites or Web platforms have specific requirements that go beyond standard functionality; to meet such requirements, it's often necessary to develop custom software. This is the point where code and content meet, and where this book begins. Where Code and Content Meet presents a collection of real-world, tried and tested patterns that address content-related aspects of custom software development for advanced Web sites or platforms.Mined from a series of successful Web projects, the patterns represent collected expertise of designers from several software development teams and serve as a practical guide to designing your own content-related custom components for your Web project. The patterns are independent of specific tools and technologies, and focus on non-functional requirements, with the overall goal of defining sustainable software architecture.Presents a collection of tried and tested software patterns mined from a series of successful Web projectsIncludes checklists for managing Web projects and real-world patterns from PLoP conferencesIllustrates use of software patterns through a case study that runs throughout the book and gradually evolves as the patterns are applied to it, one by oneCovers content modeling and content organization, navigation, findability, personalization, and user participationBy employing the software patterns included in Where Code and Content Meet, you'll learn how to program custom software faster and more efficiently.
WHOIS Running the Internet
by Garth O. BruenDiscusses the evolution of WHOIS and how policy changes will affect WHOIS' place in IT today and in the futureThis book provides a comprehensive overview of WHOIS. The text begins with an introduction to WHOIS and an in-depth coverage of its forty-year history. Afterwards it examines how to use WHOIS and how WHOIS fits in the overall structure of the Domain Name System (DNS). Other technical topics covered include WHOIS query code and WHOIS server details. The book also discusses current policy developments and implementations, reviews critical policy documents, and explains how they will affect the future of the Internet and WHOIS. Additional resources and content updates will be provided through a supplementary website. Includes an appendix with information on current and authoritative WHOIS services around the world Provides illustrations of actual WHOIS records and screenshots of web-based WHOIS query interfaces with instructions for navigating them Explains network dependencies and processes related to WHOIS utilizing flowcharts Contains advanced coding for programmers WHOIS Running the Internet: Protocol, Policy, and Privacy is written primarily for internet developers, policy developers, industry professionals in law enforcement, digital forensic investigators, and intellectual property attorneys.Garth O. Bruen is an Internet policy and security researcher whose work has been published in the Wall Street Journal and the Washington Post. Since 2012 Garth Bruen has served as the North American At-Large Chair to the Internet Corporation of Assigned Names and Numbers (ICANN). In 2003 Bruen created KnujOn.com with his late father, Dr. Robert Bruen, to process and investigate Internet abuse complaints (SPAM) from consumers. Bruen has trained and advised law enforcement at the federal and local levels on malicious use of the Domain Name System in the way it relates to the WHOIS record system. He has presented multiple times to the High Technology Crime Investigation Association (HTCIA) as well as other cybercrime venues including the Anti-Phishing Working Group (APWG) and the National Center for Justice and the Rule of Law at The University of Mississippi School of Law. Bruen also teaches the Fisher College Criminal Justice School in Boston where he develops new approaches to digital crime.
Why AI Undermines Democracy and What To Do About It
by Mark CoeckelberghAcross the world, AI is used as a tool for political manipulation and totalitarian repression. Stories about AI are often stories of polarization, discrimination, surveillance, and oppression. Is democracy in danger? And can we do anything about it? In this compelling and balanced book, Mark Coeckelbergh reveals the key risks posed by AI for democracy. He argues that AI, as currently used and developed, undermines fundamental principles on which liberal democracies are founded, such as freedom and equality. How can we make democracy more resilient in the face of AI? And, more positively, what can AI do for democracy? Coeckelbergh advocates not only for more democratic technologies, but also for new political institutions and a renewal of education to ensure that AI promotes, rather than hinders, the common good for the twenty-first century. Why AI Undermines Democracy and What to Do About It is illuminating reading for anyone who is concerned about the fate of democracy.
Wikis For Dummies
by Dan Woods Peter ThoenyCorporations have finally realized the value of collaboration tools for knowledge sharing and Wiki is the open source technology for creating collaborative Web sites, as either a public site on the Internet or on a private intranet siteShows readers how to set up Wikis in a corporate setting or on a personal site so that users can retrieve information, post information, and edit the contentCovers everything from choosing a Wiki engine to administration and maintenanceDiscusses the advantages of using Wiki in a corporate environment, which companies such as Microsoft, Boeing, Disney, and Motorola have already discovered
The Wiley 5G REF: Security
by Rahim Tafazolli Chin-Liang Wang Periklis Chatzimisios Madhusanka LiyanageFrom the Section Editor’s Foreword by Dr. Madhusanka Liyanage, University College Dublin, Ireland. The Wiley 5G Ref: Security offers a stellar collection of articles selected from the online-only Work, The Wiley 5G Reference. It aims to provide a solid educational foundation for researchers and practitioners in the field of 5G Security and Privacy to expand their knowledge base by including the latest developments in these disciplines. The book introduces the security landscape of 5G, and significant security and privacy risks associated with the 5G networks. Then, the security solutions for different segments of the 5G network, i.e., radio network, edge network, access network, and core network, are discussed. Since 5G is developed based on network softwarization, security threats associated with key network softwarization technologies such as SDN, NFV, NS, and MEC are also presented in detail. Then, the security issues related to the new 5G and IoT services are delivered. Finally, a detailed discussion on the privacy of 5G networks is presented by considering Datafied Society. Written by leading experts in security and privacy for the telecommunication network, this book is intended to provide additional learning opportunities for a wide range of readers, from graduate-level students to seasoned engineering professionals. We are confident that this book and the entire collection of selected articles will continue Wiley’s tradition of excellence in technical publishing and provide a lasting and positive contribution to the teaching and practice of security and privacy of 5G and beyond networks.
The Wiley Handbook of Collaborative Online Learning and Global Engagement (Wiley Handbooks in Education)
by Deirdre Johnston Irene LópezPresents best practices for faculty and administrators developing globally-connected courses, including learning objectives, collaborative assignments, and logistical planning As political instability, pandemic risks, rising costs, new requirements for experiential learning, and other factors make it increasingly difficult for students to study abroad, there is growing interest in globalizing and internationalizing the curricula of colleges and universities worldwide. The Wiley Handbook of Collaborative Online Learning and Global Engagement is designed to help educators develop and conduct high-impact, globally-connected courses across the humanities, the fine arts, and the social and natural sciences. This comprehensive guide covers collaborative practices, course design variables, student learning approaches, logistical planning, and more. An international team of contributors from diverse geographic, cultural, and academic backgrounds offer insight into enhancing pedagogical practice, coordinating study abroad experiences, and promoting both students' and faculty's global competencies. Throughout the text, numerous real-world case studies, interactive and experiential assignments, sample syllabi, course bibliographies, and links to web and media resources reinforce best practices for course design, learning objectives, and pedagogy development. Based on a detailed assessment of 500 students in collaborative courses across 14 countries, this innovative guide: Covers co-development of learning objectives across different courses, disciplines and cultural contexts, co-coordination of course content, technology, and resources, and intercultural learning assessment Explores new and innovative ways to engage students in distant locations in collaborative learning Provides advice for overcoming logistical challenges, managing group dynamics, controlling costs, and implementing connected courses with limited resources Discusses the impact globally-connected courses have on cultural curiosity, knowledge, strategy, and behavior Offers approaches for addressing cultural transgressions and miscommunication, and for collaborating with other faculty members across cultures and educational systems Featuring multiple cultural perspectives and international contexts, The Wiley Handbook of Collaborative Online Learning and Global Engagement is a valuable guide and reference for faculty and administrators involved in teaching, planning, implementing, or assessing courses with global learning outcomes.
The Wiley Handbook of Learning Technology (Wiley Handbooks in Education)
by Nick Rushby Daniel W. SurryThe Wiley Handbook of Learning Technology is an authoritative and up-to-date survey of the fast-growing field of learning technology, from its foundational theories and practices to its challenges, trends, and future developments. Offers an examination of learning technology that is equal parts theoretical and practical, covering both the technology of learning and the use of technology in learning Individual chapters tackle timely and controversial subjects, such as gaming and simulation, security, lifelong learning, distance education, learning across educational settings, and the research agenda Designed to serve as a point of entry for learning technology novices, a comprehensive reference for scholars and researchers, and a practical guide for education and training practitioners Includes 29 original and comprehensively referenced essays written by leading experts in instructional and educational technology from around the world
Win the Game of Googleopoly
by Sean V. BradleyRank higher in search results with this guide to SEO and content building supremacyGoogle is not only the number one search engine in the world, it is also the number one website in the world. Only 5 percent of site visitors search past the first page of Google, so if you're not in those top ten results, you are essentially invisible. Winning the Game of Googleopoly is the ultimate roadmap to Page One Domination. The POD strategy is what gets you on that super-critical first page of Google results by increasing your page views. You'll learn how to shape your online presence for Search Engine Optimization, effectively speaking Google's language to become one of the top results returned for relevant queries. This invaluable resource provides a plan that is universal to any business in any industry, and provides expert guidance on tailoring the strategy to best suit your organization. Coverage includes an explanation of the mechanics of a search, and how to tie your website, paid ads, online reputation, social media, content, images, and video into a winning SEO strategy that pushes you to the front of the line.The Page One Domination strategy incorporates all the ways in which you can beef up your Internet presence and online reputation. This book is a clear, straightforward guide that will knock down the silos of the Internet and teach you exactly how to integrate all aspects of content creation into a synergistic, SEO strategy.Understand how search engines return resultsDesign an effective, all-encompassing SEO strategyCreate the content that gets page views and improves rankOptimize social media and video as part of an overall SEO planThe rules of SEO are always changing, and following outdated rules can actually work against you, burying you at the bottom of the pile. This book will spark a paradigm shift in how you think about SEO and gives you the tools you need to craft a strategy tailored to your specific market. To be successful, you need to be on page one of Google, and Winning the Game of Googleopoly can show you how to get there.
Windows 10 All-in-One For Dummies
by Woody LeonhardThe most comprehensive guide to Windows 10!<P><P> If you're a first-time Windows 10 user looking for an authoritative, accessible guide to the basics of this new operating system, look no further than Windows 10 All-in-One For Dummies. Written by trusted Windows expert Woody Leonhard, this all-encompassing guide cuts through confusing jargon and covers just what you need to know: navigating the start menu, personalizing Windows, working with the desktop, maximizing Windows apps, and enhancing Windows 10. Plus, you'll find helpful instructions on connecting online with Apps, controlling your system, securing Windows, and so much more.<P> Whether you're upgrading to the new Windows 10 operating system with the hopes of keeping in touch with loved ones via webcam or instant messenger, viewing videos, or looking to make your work or personal life more organized and streamlined, all the guidance you need to make the most of Windows 10 is at your fingertips.<P> * Covers all of the new features and updates in Windows 10<P> Takes the guesswork out of upgrading to this new Windows operating system<P> Shows you how to work with apps like a pro<P> Includes tips on protecting your data, your computer, and your identity<P> Whether you're a businessperson looking to use Windows 10 to streamline your work or a home user just upgrading to the new operating system, Windows 10 All-in-One For Dummies makes it easy.
Windows 10 All-In-One For Dummies
by Woody LeonhardWelcome to the world of Windows 10! Are you ready to become the resident Windows 10 expert in your office? Look no further! This book is your one-stop shop for everything related to the latest updates to this popular operating system. With the help of this comprehensive resource, you'll be able to back up your data and ensure the security of your network, use Universal Apps to make your computer work smarter, and personalize your Windows 10 experience. Windows 10 powers more than 400 million devices worldwide—and now you can know how to make it work better for you with Windows 10 All-in-One For Dummies. You’ll find out how to personalize Windows, use the universal apps, control your system, secure Windows 10, and so much more. Covers the most recent updates to this globally renowned operating system Shows you how to start out with Windows 10 Walks you through maintaining and enhancing the system Makes it easy to connect with universal and social apps If you’re a businessperson or Windows power-user looking to make this popular software program work for you, the buck stops here!