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Cloud Native Architectures: Design high-availability and cost-effective applications for the cloud

by Piyum Zonooz Erik Farr Kamal Arora Tom Laszewski

Learn and understand the need to architect cloud applications and migrate your business to cloud efficientlyKey FeaturesUnderstand the core design elements required to build scalable systemsPlan resources and technology stacks effectively for high security and fault toleranceExplore core architectural principles using real-world examplesBook DescriptionCloud computing has proven to be the most revolutionary IT development since virtualization. Cloud native architectures give you the benefit of more flexibility over legacy systems. To harness this, businesses need to refresh their development models and architectures when they find they don’t port to the cloud. Cloud Native Architectures demonstrates three essential components of deploying modern cloud native architectures: organizational transformation, deployment modernization, and cloud native architecture patterns.This book starts with a quick introduction to cloud native architectures that are used as a base to define and explain what cloud native architecture is and is not. You will learn what a cloud adoption framework looks like and develop cloud native architectures using microservices and serverless computing as design principles. You’ll then explore the major pillars of cloud native design including scalability, cost optimization, security, and ways to achieve operational excellence. In the concluding chapters, you will also learn about various public cloud architectures ranging from AWS and Azure to the Google Cloud Platform.By the end of this book, you will have learned the techniques to adopt cloud native architectures that meet your business requirements. You will also understand the future trends and expectations of cloud providers.What you will learnLearn the difference between cloud native and traditional architectureExplore the aspects of migration, when and why to use itIdentify the elements to consider when selecting a technology for your architectureAutomate security controls and configuration managementUse infrastructure as code and CICD pipelines to run environments in a sustainable mannerUnderstand the management and monitoring capabilities for AWS cloud native application architecturesWho this book is forCloud Native Architectures is for software architects who are keen on designing resilient, scalable, and highly available applications that are native to the cloud.

Marketing Communications

by Ze Zook Pr Smith

Marketing Communications provides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandizing. It presents modern marketing communications theories and tools in an accessible way so readers can fully understand the landscape and achieve better results. With a plethora of examples and case studies, as well as online support material for lecturers and students, this essential textbook will guide students and practitioners through everything they need to know about the changing face of marketing. This fully updated 6th edition of Marketing Communications features more of the underpinning theory whilst building on its impressive reputation as a leading practical textbook on the subject. Case studies and anecdotes from companies such as Campbell's Soup, Spotify, Paypal, Kraft and Nike focus on recent digital developments to bring the latest marketing tools to life. With a particular emphasis on analytics, engagement and integration, it addresses the integrated offline and online with social media approach to reflect the current state of play for marketing communications experts.

Intelligent Decision Support Systems: Combining Operations Research and Artificial Intelligence - Essays in Honor of Roman Słowiński (Multiple Criteria Decision Making)

by Constantin Zopounidis Jerzy Stefanowski Vincent Mousseau Salvatore Greco

This book presents a collection of essays written by leading researchers to honor Roman Słowiński’s major scholarly interests and contributions. He is well-known for conducting extensive research on methodologies and techniques for intelligent decision support, where he combines operational research and artificial intelligence. The book reconstructs his main contributions, presents cutting-edge research and provides an outlook on the most promising and advanced domains of computer science and multiple criteria decision aiding. The respective chapters cover a wide range of related research areas, including decision sciences, ordinal data mining, preference learning and multiple criteria decision aiding, modeling of uncertainty and imprecision in decision problems, rough set theory, fuzzy set theory, multi-objective optimization, project scheduling and decision support applications. As such, the book will appeal to researchers and scholars in related fields.

5G Multimedia Communication: Technology, Multiservices, and Deployment

by Zoran S. Bojkovic, Dragorad A. Milovanovic, and Tulsi Pawan Fowdur

In bringing to the readers the book 5G Multimedia Communication: Technology, Multiservices and Deployment, the aim is to present current work and direction on the challenging subject of multimedia communications, with theoretical and practical roots. The past two decades have witnessed an extremely fast evolution of mobile cellular network technology. The fifth generation of mobile wireless systems has achieved the first milestone toward finalization and deployment by 2020. This is vital to the development of future multimedia communications. Also, it is necessary to consider 5G technology from the performance point of view by analyzing network capabilities to the operator and to the end user in terms of data rate, capacity, coverage, energy efficiency, connectivity and latency. The book is divided into three major parts with each part containing four to seven chapters: • Critical enabling technology • Multiservices network • Deployment scenarios The first part discusses enabling technologies, such as green communication, channel modeling, massive and distributed MIMO and ML-based networks. In the second part, different methodologies and standards for multiservices have been discussed. Exclusive chapters have been dedicated to each of the open research challenges such as multimedia operating in 5G environment, network slicing optimization, mobile edge computing, mobile video multicast/broadcast, integrated satellite and drone communication. The third part paved the way to deployment scenarios for different innovative services including integration of a multienergy system in smart cities, intelligent transportation systems, 5G connectivity in the transport sector, healthcare services, 5G edge-based video surveillance and challenges of connectivity for massive IoT in 5G and beyond systems. The book is written by experts in the field who introduced scientific and engineering concepts, covering the 5G multimedia communication areas. The book can be read cover-to-cover or selectively in the areas of interest for the readers. Generally, the book is intended for novel readers who could benefit from understanding general concepts, practitioners who seek guidance into the field and senior-level as well as graduate-level engineering students in understanding the process of today’s wireless multimedia communications.

Media Convergence Handbook - Vol. 1

by Cinzia Dal Zotto Artur Lugmayr

The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume I of the Media Convergence Handbook encourages an active discourse on media convergence by introducing the concept through general perspective articles and addressing the real-world challenges of conversion in the publishing, broadcasting and social media sectors.

Physical-Layer Security for Cooperative Relay Networks

by Yulong Zou Jia Zhu

This book presents physical-layer security as a promising paradigm for achieving the information-theoretic secrecy required for wireless networks. It explains how wireless networks are extremely vulnerable to eavesdropping attacks and discusses a range of security techniques including information-theoretic security, artificial noise aided security, security-oriented beamforming, and diversity assisted security approaches. It also provides an overview of the cooperative relaying methods for wireless networks such as orthogonal relaying, non-orthogonal relaying, and relay selection. Chapters explore the relay-selection designs for improving wireless secrecy against eavesdropping in time-varying fading environments and a joint relay and jammer selection for wireless physical-layer security, where a relay is used to assist the transmission from the source to destination and a friendly jammer is employed to transmit an artificial noise for confusing the eavesdropper. Additionally, the security-reliability tradeoff (SRT) is mathematically characterized for wireless communications and two main relay-selection schemes, the single-relay and multi-relay selection, are devised for the wireless SRT improvement. In the single-relay selection, only the single best relay is chosen for assisting the wireless transmission, while the multi-relay selection invokes multiple relays for simultaneously forwarding the source transmission to the destination. Physical-Layer Security for Cooperative Relay Networks is designed for researchers and professionals working with networking or wireless security. Advanced-level students interested in networks, wireless, or privacy will also find this book a useful resource.

The Mac® Hacker's Handbook

by Dino Dai Zovi Charlie Miller

As more and more vulnerabilities are found in the Mac OS X (Leopard) operating system, security researchers are realizing the importance of developing proof-of-concept exploits for those vulnerabilities. This unique tome is the first book to uncover the flaws in the Mac OS X operating system-and how to deal with them. Written by two white hat hackers, this book is aimed at making vital information known so that you can find ways to secure your Mac OS X systems, and examines the sorts of attacks that are prevented by Leopard's security defenses, what attacks aren't, and how to best handle those weaknesses.

The Data Book: Collection and Management of Research Data (Chapman & Hall/CRC Interdisciplinary Statistics)

by Meredith Zozus

The Data Book: Collection and Management of Research Data is the first practical book written for researchers and research team members covering how to collect and manage data for research. The book covers basic types of data and fundamentals of how data grow, move and change over time. Focusing on pre-publication data collection and handling, the text illustrates use of these key concepts to match data collection and management methods to a particular study, in essence, making good decisions about data. The first section of the book defines data, introduces fundamental types of data that bear on methodology to collect and manage them, and covers data management planning and research reproducibility. The second section covers basic principles of and options for data collection and processing emphasizing error resistance and traceability. The third section focuses on managing the data collection and processing stages of research such that quality is consistent and ultimately capable of supporting conclusions drawn from data. The final section of the book covers principles of data security, sharing, and archival. This book will help graduate students and researchers systematically identify and implement appropriate data collection and handling methods.

Praxis-Check digitale Markenführung im Mittelstand: Leitfaden für die nachhaltige Transformation von analog zu digital (essentials)

by Arnd Zschiesche Oliver Errichiello

Oliver Errichiello und Arnd Zschiesche erklären in diesem essential das „Phänomen Marke“ zunächst grundlegend und zeitunabhängig, gerade um die gängigen, kurzfristigen digitalen Marketingmoden zu entkräften – denn „Überzeugen“ folgt im Netz den identischen Prinzipien wie am Marktstand. In einem zweiten Schritt unterstützen sie Markenverantwortliche dabei, die Faktoren zu operationalisieren, die eine Marke im Netz langfristig erfolgreich machen, und geben Schritt für Schritt einen praxisorientierten Positionierungsbauplan. Auf wissenschaftlicher Basis verdeutlichen die Autoren, dass starke Marken niemals Empfänger, sondern immer Sender sind – insbesondere dann, wenn die Welt um uns herum immer unübersichtlicher wird.

Central European Functional Programming School: 5th Summer School, CEFP 2013, Cluj-Napoca, Romania, July 8-20, 2013, Revised Selected Papers (Lecture Notes in Computer Science #8606)

by Viktória Zsók Zoltán Horváth Lehel Csató

This volume presents the revised lecture notes of selected talks given at the Fifth Central European Functional Programming School, CEFP 2013, held in July 2013 in Cluj-Napoca, Romania. The 14 revised full papers presented were carefully reviewed and selected. The lectures cover a wide range of distributed and multicore functional programming subjects. The last 5 papers are selected papers of the PhD Workshop organized for the participants of the summer school.

Trends in Functional Programming: 22nd International Symposium, TFP 2021, Virtual Event, February 17–19, 2021, Revised Selected Papers (Lecture Notes in Computer Science #12834)

by Viktória Zsók John Hughes

This book constitutes revised selected papers from the 22nd International Symposium on Trends in Functional Programming, TFP 2021, which was held virtually in February 2020. The 6 full papers presented in this volume were carefully reviewed and selected from 18 submissions. They were organized in topical sections about nested parallelism, semantics, task-oriented programming and modelling, translating, proving functional programs. Chapter ‘Dataset Sensitive Autotuning of Multi-Versioned Code based on Monotonic Properties’ is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com. Chapter ‘High-level Modelling for Typed Functional Programming’ is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

Central European Functional Programming School: 6th Summer School, CEFP 2015, Budapest, Hungary, July 6–10, 2015, Revised Selected Papers (Lecture Notes in Computer Science #10094)

by Viktória Zsók Zoltán Porkoláb Zoltán Horváth

This volume presents the revised lecture notes of selected talks given at the 6th Central European Functional Programming School, CEFP 2015, held in July 2015, in Budapest, Hungary.The 10 revised full papers presented were carefully reviewed and selected. The lectures covered a wide range of functional programming and C++ programming subjects.

Human Centered Computing

by Qiaohong Zu Bo Hu

This book constitutes revised selected papers from thethoroughly refereed proceedings of the Second International Human CenteredComputing Conference, HCC 2016, that consolidated and further develops thesuccessful ICPCA/SWS conferences on Pervasive Computing and the NetworkedWorld, and which was held in Colombo, Sri Lanka, in January 2016. The 58 full papers and 30 short papers presented in thisvolume together with one keynote talk were carefully reviewed and selected from211 submissions. These proceedings present research papers investigating into avariety of aspects towards human centric intelligent societies. They cover thecategories: infrastructure and devices; service and solution; data andknowledge; and community.

Human Centered Computing

by Qiaohong Zu Bo Hu

This book constitutes revised selected papers from the thoroughly refereed proceedings of the Third International Human Centered Computing Conference, HCC 2017, that consolidated and further develops the successful ICPCA/SWS conferences on Pervasive Computing and the Networked World, and which was held in Kazan, Russia, in August 2017. The 48 full and 20 short papers presented in this book together with 2 invited keynotes were carefully reviewed and selected from numerous submissions. This proceedings present recent advances in human machine interfaces, wireless and mobile network technologies, and data analytics, which make computer services truly human-centric.

Human Centered Computing: 6th International Conference, HCC 2020, Virtual Event, December 14–15, 2020, Revised Selected Papers (Lecture Notes in Computer Science #12634)

by Qiaohong Zu Yong Tang Vladimir Mladenović

This book constitutes thoroughly reviewed, revised and selected papers from the 6th International Conference on Human Centered Computing, HCC 2020, held in virtually, due to COVID- 19, in December 2020. The 28 full and 20 short papers presented in this volume were carefully reviewed and selected from a total of 133 submissions.The conference focuses on the following three main themes as follows: Data such as Data Visualization, Big Data, Data Security, Hyper connectivity such as Internet of Things, Cloud Computing, Mobile Network and Collaboration such as Collective Intelligence, Peer Production, Context Awareness and much more.

Human Centered Computing: 7th International Conference, HCC 2021, Virtual Event, December 9–11, 2021, Revised Selected Papers (Lecture Notes in Computer Science #13795)

by Qiaohong Zu Yong Tang Vladimir Mladenovic Aisha Naseer Jizheng Wan

This book constitutes thoroughly reviewed, revised and selected papers from the 7th International Conference on Human Centered Computing, HCC 2021, held in virtually, due to COVID- 19, in December 2021. The 18 full and 9 short papers presented in this volume were carefully reviewed and selected from a total of 68 submissions. The conference focuses on the following three main themes as follows: Data such as Data Visualization, Big Data, Data Security, Hyper connectivity such as Internet of Things, Cloud Computing, Mobile Network and Collaboration such as Collective Intelligence, Peer Production, Context Awareness and much more.

Los dueños de internet: Cómo nos dominan los gigantes de la tecnología y qué hacer para cambiarlo

by Natalia Zuazo

Este libro propone cambiar la lógica monopólica de internet y adueñarnos de nuestro propio modo de relacionarnos con la tecnología para vivir en un mundo más equitativo. En este preciso instante, la mitad de las personas están conectadas a Google, Microsoft, Facebook, Apple y Amazon. En los últimos años, las grandes plataformas tecnológicas se convirtieron en las empresas más ricas del planeta sin usar la violencia. Su poder se consolidó gracias a los millones de usuarios como nosotros que les confían su atención y sus datos a través de teléfonos móviles y algoritmos. Hoy internet es un club de cinco grandes monopolios que generan desigualdad. Un puñado de corporaciones domina el mundo como antes lo hicieron las potencias coloniales. ¿Cómo construyó Microsoft un imperio del conocimiento? ¿Cómo predice Google nuestros movimientos? ¿Cómo cimentó Facebook su poderío informativo? ¿Cómo maneja Uber el mundo de transporte? Pero sobre todo, ¿cómo podemos revertir esta situación? En este libro, la periodista especializada en tecnopolítica Natalia Zuazo se sumerge en el universo de estas grandes corporaciones para entender sus fines. Y cuenta otras historias donde la tecnología está siendo usada con otra lógica: la de una sociedad más equitativa. "Las grandes plataformas tecnológicas son los monopolios que hoy dominan el mundo. Unos pocos jugadores controlan la actividad en cada sector. Google lidera las búsquedas, la publicidad y el aprendizaje automatizado. Facebook, el mercado de las noticias y la información. Amazon dirige el comercio en gran parte de Occidente mientras avanza en generar y distribuir sus propios productos. Uber no sólo quiere intermediar y ganar dinero con cada viaje, sino que busca convertirse en la empresa que transporte los bienes del futuro, incluso sin necesidad de conductores. Con remera y un ejército de relacionistas públicos que difunden anuncios a favor de los más necesitados, hoy el Club de los Cinco ha conquistado el mundo como antes lo hicieron las grandes potencias. La diferencia es que en vez de construir palacios y grandes murallas, se instalan en oficinas abiertas y llenas de luz en Silicon Valley. Y en lugar de evangelizar con sacerdotes y predicadores, se nutren del capitalismo del like y de cada dato que cedemos de nuestra vida. Cien años después, vivimos un nuevo colonialismo."

Numerical Approximation of Exact Controls for Waves

by Enrique Zuazua Sylvain Ervedoza

This book is devoted to fully developing and comparing the two main approaches to the numerical approximation of controls for wave propagation phenomena: the continuous and the discrete. This is accomplished in the abstract functional setting of conservative semigroups.The main results of the work unify, to a large extent, these two approaches, which yield similaralgorithms and convergence rates. The discrete approach, however, gives not only efficient numerical approximations of the continuous controls, but also ensures some partial controllability properties of the finite-dimensional approximated dynamics. Moreover, it has the advantage of leading to iterative approximation processes that converge without a limiting threshold in the number of iterations. Such a threshold, which is hard to compute and estimate in practice, is a drawback of the methods emanating from the continuous approach. To complement this theory, the book provides convergence results for the discrete wave equation when discretized using finite differences and proves the convergence of the discrete wave equation with non-homogeneous Dirichlet conditions. The first book to explore these topics in depth, "On the Numerical Approximations of Controls for Waves" has rich applications to data assimilation problems and will be of interest to researchers who deal with wave approximations.

Elements of Game Design

by Robert Zubek

An introduction to the basic concepts of game design, focusing on techniques used in commercial game production.This textbook by a well-known game designer introduces the basics of game design, covering tools and techniques used by practitioners in commercial game production. It presents a model for analyzing game design in terms of three interconnected levels--mechanics and systems, gameplay, and player experience--and explains how novice game designers can use these three levels as a framework to guide their design process. The text is notable for emphasizing models and vocabulary used in industry practice and focusing on the design of games as dynamic systems of gameplay.

The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power

by Shoshana Zuboff

The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior. <P><P>Shoshana Zuboff's interdisciplinary breadth and depth enable her to come to grips with the social, political, business, and technological meaning of the changes taking place in our time. We are at a critical juncture in the confrontation between the vast power of giant high-tech companies and government, the hidden economic logic of surveillance capitalism, and the propaganda of machine supremacy that threaten to shape and control human life. <P><P>Will the brazen new methods of social engineering and behavior modification threaten individual autonomy and democratic rights and introduce extreme new forms of social inequality? Or will the promise of the digital age be one of individual empowerment and democratization? <P><P>The Age of Surveillance Capitalism is neither a hand-wringing narrative of danger and decline nor a digital fairy tale. Rather, it offers a deeply reasoned and evocative examination of the contests over the next chapter of capitalism that will decide the meaning of information civilization in the twenty-first century. The stark issue at hand is whether we will be the masters of information and machines or its slaves.

Basketball Data Science: With Applications in R (Chapman & Hall/CRC Data Science Series)

by Paola Zuccolotto Marica Manisera

Using data from one season of NBA games, Basketball Data Science: With Applications in R is the perfect book for anyone interested in learning and applying data analytics in basketball. Whether assessing the spatial performance of an MBA player&’s shots or doing an analysis of the impact of high pressure game situations on the probability of scoring, this book discusses a variety of case studies and hands-on examples using a custom R package. The codes are supplied so readers can reproduce the analyses themselves or create their own. Assuming a basic statistical knowledge, Basketball Data Science with R is suitable for students, technicians, coaches, data analysts and applied researchers. Features: · One of the first books to provide statistical and data mining methods for the growing field of analytics in basketball. · Presents tools for modelling graphs and figures to visualize the data. · Includes real world case studies and examples, such as estimations of scoring probability using the Golden State Warriors as a test case. · Provides the source code and data so readers can do their own analyses on NBA teams and players.

Information Retrieval Technology

by Guido Zuccon Shlomo Geva Hideo Joho Falk Scholer Aixin Sun Peng Zhang

This book constitutes the refereed proceedings of the11th Information Retrieval Societies Conference, AIRS 2015, held in Brisbane,QLD, Australia, in December 2015. The 29 full papers presented together with 11 short anddemonstration papers, and the abstracts of 2 keynote lectures were carefullyreviewed and selected from 92 submissions. The final programme of AIRS 2015 isdivided in 10 tracks: Efficiency, Graphs, Knowledge Bases and Taxonomies,Recommendation, Twitter and Social Media, Web Search, Text Processing,Understanding and Categorization, Topics and Models, Clustering, Evaluation,and Social Media and Recommendation.

Programmieren lernen mit Python und JavaScript: Eine praxisorientierte Einführung für Einsteiger

by Joachim L. Zuckarelli

Ob auf dem Computer, Tablet, Handy, im Auto oder in der Kaffeemaschine – Computerprogramme bestimmen unseren Alltag. Software wird immer wichtiger, kaum noch etwas funktioniert ohne die geheimnisvolle Macht der Algorithmen. Aber wie funktionieren Programme? Und wie entwickelt man sie? Dieses Buch vermittelt Ihnen anschaulich das Einmaleins des Programmierens. Anhand von Alltagsbeispielen lernen Sie zunächst die Grundkonzepte des Programmierens kennen, die in allen Programmiersprachen ähnlich sind. Auf Basis dieser Grundideen erlernen Sie dann auf systematische Weise und mit vielen praktischen Übungen zwei populäre und sehr nützliche Programmiersprachen, Python und JavaScript, die Sie für ein breites Spektrum an unterschiedlichen Aufgaben einsetzen können.Das Buch richtet sich an Programmieranfänger aller Altersklassen (vom Schüler bis zum Berufstätigen), die bisher keinerlei Programmiererfahrung besitzen.Zusätzliche Fragen per App: Laden Sie die Springer Nature Flashcards-App kostenlos herunter und nutzen Sie exklusives Zusatzmaterial als Printbuchkäufer, um Ihr Wissen zu prüfen.

Knowledge Engineering and Knowledge Management: 21st International Conference, EKAW 2018, Nancy, France, November 12-16, 2018, Proceedings (Lecture Notes in Computer Science #11313)

by Catherine Faron Zucker Chiara Ghidini Amedeo Napoli Yannick Toussaint

This book constitutes the refereed proceedings of the 21th International Conference on Knowledge Engineering and Knowledge Management, EKAW 2018, held in Nancy, France, in November 2018. The 36 full papers presented were carefully reviewed and selected from 104 submissions. The papers cover all aspects of eliciting, acquiring, modeling, and managing knowledge, the construction of knowledge-intensive systems and services for the Semantic Web, knowledge management, e-business, natural language processing, intelligent information integration, personal digital assistance systems, and a variety of other related topics. A special focus was on "Knowledge and AI", i.e. papers describing algorithms, tools, methodologies, and applications that exploit the interplay between knowledge and Artificial Intelligence techniques, with a special emphasis on knowledge discovery.

Abstraction in Artificial Intelligence and Complex Systems

by Jean-Daniel Zucker Lorenza Saitta

Abstraction is a fundamental mechanism underlying both human and artificial perception, representation of knowledge, reasoning and learning. This mechanism plays a crucial role in many disciplines, notably Computer Programming, Natural and Artificial Vision, Complex Systems, Artificial Intelligence and Machine Learning, Art, and Cognitive Sciences. This book first provides the reader with an overview of the notions of abstraction proposed in various disciplines by comparing both commonalities and differences. After discussing the characterizing properties of abstraction, a formal model, the KRA model, is presented to capture them. This model makes the notion of abstraction easily applicable by means of the introduction of a set of abstraction operators and abstraction patterns, reusable across different domains and applications. It is the impact of abstraction in Artificial Intelligence, Complex Systems and Machine Learning which creates the core of the book. A general framework, based on the KRA model, is presented, and its pragmatic power is illustrated with three case studies: Model-based diagnosis, Cartographic Generalization, and learning Hierarchical Hidden Markov Models.

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